Where is the local portal website production plan?

Column setting

First, the commercial column

1. business card: it is subdivided into several columns according to the industry, and the content is published and displayed according to the business card format, and the information is collected and provided by merchants or salesmen;

2. Homepage of merchants: the page where merchants promote corporate image, and the information is collected and provided by merchants or salesmen;

3. Merchant Online: The merchant publishes an instant message of advertising special edition, and the content of the page is updated immediately;

4. Market Newsletter: used to release the latest information on commodity sales of local merchants;

5. Home page announcement: used to announce the latest opening, celebrations, exhibitions and cultural activities of local businesses;

6. Top advertising: it depends;

7. Website assistance: (omitted).

Second, the public welfare column

1, Friends of the People: publish common sense of life and buy guides related to people's lives;

2. Real voice of advertisement: recent articles link columns, authenticity analysis of advertisement information of various media products;

3. Value-added report: the latest local sales price information of the most value-added goods;

4. Convenient telephone: a list of commonly used telephones in this area;

5. Local news: depending on the operation of the website, join later if necessary;

6. Super Web page links: Make as many links as possible to hot news, anecdotes, information inquiries, popular software, search engines, etc. on the page to attract netizens to browse and click every day.

Third, other columns

1, online message: site message board;

2, customer service: website business contact related content;

3. Friendship and cooperation: the exclusive column of friendship and cooperative business on the website;

4. Forum:

Website goal

Try your best to collect real local commodity and business information, put the interests of the people first, and build the website into a considerate portal website closely related to people's lives, so that local netizens and people will think of it first when surfing the Internet or needing shopping or services: Let's take a look first. Our slogan: bristle website, a true friend of bristle people!

Specific measures

It is by no means a simple matter to build a website into an intimate portal closely related to the lives of ordinary people, which requires a lot of manpower and material resources.

To achieve our goal quickly, it is very difficult to rely on the strength of a few website managers and builders. Therefore, we must take various measures to mobilize all resources and manpower that can be reasonably utilized and adopt effective methods and measures.

1, how to improve website traffic?

2. How to make merchants feel that website promotion has really played a role?

3. How to make full use of the limited human resources in society to serve the website?

4. How to make rational use of network resources to improve the economic income of websites?

I have been in contact with the internet for four years, and I have been doing it for almost three years. At the beginning of the year, I set up a local website with my idle domain name. Originally, I just didn't want the domain name to be idle. Later, I wanted to take this opportunity to practice the operation of the local portal website to make up for the blank that I didn't operate the local website. After four months of website operation, today I will talk about my views and feelings about the operation of local portal websites, and also clean up my own ideas!

In fact, making a local website, like making other websites, is just a few common problems.

First, the positioning of the website:

1. What's the purpose of your stay? If you are interested, that's all right. If you want to make a profit, you have to prepare for future profits from the beginning. Of course, making a profit does not mean that everyone who wants to make money can make it. Of course, it is a hard process. Only by clarifying the purpose of building your own website can you avoid detours in the future development and move towards profitability as soon as possible.

2. Which industry do you want to do in a specific area? Whether to do information, travel or something else can be decided according to your local actual situation. To be a local portal, you have to be "complete" and "detailed" and the service is in place. Only if the industry you choose has a "full" and "fine" site with local characteristics can you have your own development highlights in the local industry. As long as you make local characteristics and highlights, I believe you can already gain a foothold in the local site.

Who did you show the station to? Who will be the visitors to your website? Who will be interested in your website? This is also the key to determine your future profit model and promote your website.

Want to make a profit in the future, whose money do you want to earn? Who will send you money?

Second, the environmental analysis:

1. What is the current market environment, network environment factors and future environment after your station? Are you suitable for this station?

2. Who are your current competitors? Who are the future competitors? Can you do it? How did you do that?

3. From the aspects of policy, society, network and channels, it is feasible for you to do this station.

Third, website promotion: (Take Hunan Metropolitan Port as an example)

1. Selection of domain name; A good domain name will give you a better promotion effect.

2. Publicity:

(1) Go to websites and forums frequented by local people and homesick people from other places for publicity, and pay attention to advertising skills. Don't just delete the post, seal the ID. In the actual publicity of Longzhou Online, Baidu Post Bar has played a very good publicity platform role. Because bar owners, who applied to post it, naturally topped the list.

(3) If the conditions are ripe and powerful, you can make use of local media to advertise on TV, street signs, neon lights, and take local Internet cafes as the homepage.

(4) Exchange friendly links with other related websites.

(5) Give full play to the geographical advantages of online and offline, hold parties, competitions and other activities, and promote publicity and visitors' stickiness to the website.

Fourth, profit exploration:

1. Make full use of regional advantages to attract investment by advertising; Let merchants realize the advantages of online media and the irreplaceable advantages of other media; Use advertising to attract investment to make a profit.

2. Cooperate with attractive local businesses to integrate the business alliance.

3. Make use of the regional advantages of the portal website to do regional sales combining online and offline.

3. Cooperate with local telecom departments to jointly operate and develop a stronger portal website with the help of the power of telecommunications.

4. Relying on the network platform with absolute advantages in the local area, cooperating with the government to carry out enterprise internet access projects, and cooperating with the government, the income will not be low.

Scheme 2: Portal construction scheme

As a window for the government to release information and provide services to the public, the construction of government portal websites has always been valued by governments at all levels. According to statistics, more than 90% government departments have established portals, which generally realize the functions of government affairs disclosure and information release. The construction and application of a large number of government websites have played an important role in improving the service level and work efficiency of government departments and strengthening the communication and contact between the government and the public. But generally speaking, there are still many problems in the construction of government portal websites in China, such as insufficient government affairs disclosure, insufficient online information, low update frequency, low application level, limited online service function, relatively poor website interaction, weak service function and low inter-departmental collaboration ability.

With the in-depth development of e-government, simple basic functions such as information release and content retrieval can no longer meet the needs, and the demand for applications such as convenience service, online approval and one-stop office is becoming more and more urgent. The government portal website with strong interactive function and collaborative operation ability is becoming a bridge for effective communication between the government and the public in the era of e-government, and will become an important platform guarantee for the government to effectively govern and perform its public service functions. As the most important window with perfect functions and convenient access, the government portal website should be built with high performance, high reliability and advanced technology, and the website construction should achieve the following objectives:

Build a government portal website, integrate information resources and scientifically classify them to form a government information resource database; Establish an open system of government affairs centered on the transaction chain to reflect the new image of a service-oriented government;

Integrate online service projects, expand the functions of government portals, and provide "one-stop" services for enterprises and the public;

Establish convenient and efficient channels for citizens to put forward suggestions and criticisms to government departments through portals, and gradually realize the interactive communication among government, enterprises and citizens.

Application of "three horizontals and two verticals" in the construction of government portal websites

Service is the lifeline of government portal website. In order to improve the ability and level of government services, we should integrate as many functions and information as possible. Without integration, there will be no government portal with high service capacity.

X+ 1 layout

The whole information exchange platform includes four levels and two supporting systems, namely, security support and management monitoring. The core is the unified support platform, namely 1 in X+ 1. With the unified support platform as the core, multiple existing application systems can be connected to construct multiple new application integration systems, namely X in X+ 1.

Security support system

The security support system includes network security, border protection, information security, identity security and information exchange security. Network security is a unified consideration in network construction. Boundary protection can adopt security solutions such as complete disconnection, physical isolation or logical isolation. Identity security can be achieved through authentication gateway and authorization management system, and information exchange security is guaranteed by exchange platform.

Management and monitoring system

The management and monitoring system includes the management and monitoring of network platform and exchange platform.

Basic resource layer

The basic resource layer includes information subsystem database, application system database and application systems of some related units. Through front-end systems such as "front-end database" and "front-end service interface", information exchange and business collaboration between the basic resource layer and the core platform are realized.

Unified support platform layer

The unified support platform includes resource and service access layer, core engine layer, resource integration layer and application support layer.

The resource and service access layer interacts with the pre-system of basic resources through various adapters, which is the collaborative boundary between the platform and various business systems. The access layer of resources and services is built by mature eStarSmartAdaptors, and configuration, deployment and management are realized through a graphical configuration interface.

The core engine layer is the core of the platform, commonly known as information exchange platform or * * * sharing platform. The core layer is built by mature platform products, including eStarESB, eStarBPMS, metadata, UDDI and other systems.

The resource integration layer includes portal database, source information database and professional application database, as well as application systems such as information collection, integration, distribution and feedback. The resource integration layer is a virtual distributed large-scale system. Information and application processing can be completely centralized, completely distributed or a combination of centralized and distributed.

The application support layer provides technical support for various systems in the application layer, including running environment, transaction control, process control, service management and various core components.

application layer

The application layer is located at the top of the platform, which mainly includes portal website, information production subsystem, relevant unit source information subsystem and professional application system.

Principles of government portal website construction

Completeness of function and advancement of technology

The function should be as practical and complete as possible to meet the needs of the public. It is necessary to fully absorb mature and advanced technologies, especially in terms of system composition and overall development ideas, and to be in line with international practices.

Must be inherently developable.

Website construction should be forward-looking, conform to the development trend of informatization, and ensure the needs of long-term development and utilization.

Easy for system management

To provide effective management measures for the system, it is not only easy to manage in general, but also capable of hierarchical management. It is also necessary to provide a perfect user interface as far as possible, so that people at all levels can master the application system as soon as possible and conveniently.

Reliable security

Various measures must be taken to ensure safe operation and prevent various accidents, such as system attacks, data damage and leakage.

Scheme 3: Portal construction scheme

I. Overview of the Plan

This scheme mainly provides complete construction, operation and management services for the industry business portal with information services for agriculture, countryside and farmers as the main body and e-commerce as the operation mode.

This scheme provides industry-related information services for enterprises and employees in the industry, strengthens the classification of industry information, embodies industry characteristics, and is different from comprehensive portals. At the same time, we will fully implement e-commerce operations that closely combine the characteristics of the industry, such as supply and demand, investment promotion and promotion, establish the image of industry information authority, and establish the status of industry portal.

Two. Programme infrastructure

The scheme is completely built with the popular programming language php and mysql database. It has advanced system architecture and powerful and flexible function expansion system.

Three. The main components of the plan

Industry channel system

The unique classified management of website channels is flexible, simple and personalized.

1, arbitrary channel classification, unlimited extension of subcategories and related attribute settings, hiding, access restriction, batch management, etc.

2. Customize the channel style and modify the page style at will to meet the application needs of different industries;

3. Each channel can fully embody its functions, and can flexibly select industry trends, product display, supply and demand information, price inquiry, market information and other contents as needed;

4. Channel management realizes flexible authority distribution, which can be managed by a special person in a unified way or by a division of labor.

Industrial information management system

The information management system is fully functional, considerate and pays attention to details.

1, which fully supports the publication and management of massive information, adds information synchronously in multiple categories, adds, deletes and moves in batches, and simplifies the tedious information management;

2. According to the application requirements of different industries, information-related attributes can be customized, modified and expanded to reflect the professionalism of information content;

3. It can be applied to relevant channels for releasing various classified information such as policies and regulations, market trends and industry analysis;

4. There is no restriction on information classification, and you can set up multiple information topics yourself to strengthen the information summary ability of the website;

5. Static pages can be generated synchronously without background operation, and the browsing mechanism is efficient and the response speed is fast.

Enterprise database system

Seriously consider the actual needs of multi-industry enterprises and be able to respond as needed.

1. There is no restriction on the definition of enterprise classification and industry content characteristics;

2. Support enterprise video exhibition, support enterprise graphic introduction, and support online enterprise message;

3. Any enterprise can apply for joining in the front desk of the website, and conduct audit, statistics and batch management in the background;

4. Through the flexible membership group setting, a multi-level enterprise membership system can be realized, reflecting the thoughtful service to customers of different sizes;

5. According to the needs of website operation, various enterprise promotion service modes can be realized, such as top enterprises, star enterprises, recommended enterprises and well-known enterprises in the industry;

6. You can search and query by single characteristics such as enterprise name, industry classification, location and enterprise legal person, or you can use them in a variety of ways.

Product information system

Diversified product forms can best show the product characteristics of different industries.

1. Like channel management, you can set up and manage products in any category.

2. Product release content can be realized by using all known multimedia effects;

3. In order to meet the needs of different industries, the content attributes of products can be flexibly modified and expanded;

4. Support product superior sorting, popular sorting, category sorting, update sorting and other forms;

5. Support classified search and query according to classification, price, name, etc. And the customization function of industrial products.

Supply and demand information system

It is not only an isolated system, but also an organic combination with multiple functions.

1, combined with user group management, to achieve diversified and multi-level membership supply and demand information release authority;

2. The classification form of buyer information, seller information, enterprise information and personal information is up to you;

3. Free information and paid information can be set flexibly, and various income modes such as member payment and click to view payment can be realized;

4. Support multiple sorting methods of supply and demand information, such as excellent sorting, popular sorting, update sorting, classified sorting, etc.

5, the information content is eclectic, and graphics, animation, audio and video can be realized;

6, a variety of online communication methods, SMS, messaging system, e-mail in the station, for customers everywhere.

Investment promotion information release system

1. Investment promotion information includes various classified requirements such as investment promotion, enterprise cooperation and joint venture, which can be modified, set and expanded by itself;

2. Combining enterprise database, product information system and supply and demand information system to provide all-round professional information services for enterprise customers;

3. Support multimedia video online display, which makes it possible to convey enterprise characteristics and superior products incisively and vividly;

4. Enterprise members can exchange messages and emails through the communication system to realize further understanding;

5. Support various types of classified queries, such as investment project name, investment project classification, enterprise name, release date, etc.

Advertising delivery system

1, advertising content can be placed in any column of the website and any page position;

2. Advertising content can be embodied in any electronic media, completely arbitrary;

3. The ever-changing advertising mode, which can specify the advertising content or display it completely randomly;

4. You can define multiple advertising keywords, optimize the advertising order and expand the advertising operation mode;

5. Through classified management of advertisements, different advertisements of website channels can be flexibly selected for differentiation;

6. Detailed statistical data analysis of advertisement browsing and advertisement clicking.

Data distribution system

1, the system can be selectively opened, or for some types of members, or operated in a charging mode;

2. Fully customized classification management, such as individual classification data, industry and regional data, annual statistical data, etc.

3. Provide data browsing or downloading service, with encryption, anti-theft and anti-copy functions for data content or address;

4. Support online banking, Alipay, traditional payment and other payment methods.

Talent information system

1, classified management is carried out according to the post characteristics of the industry or regional division, and related attributes can be modified and expanded according to the needs of special industries;

2. Enterprise recruitment information can realize the functions of priority release, excellent ranking of information, recommendation of recruitment enterprises, etc.

3. Online graphic editing function similar to WORD can be realized when job information is released;

4. SMS, message, email and other communication methods provide options to realize interactive communication between recruiters.

Fourth, the characteristics of the program.

1. Meet the needs of multi-industry business website construction and apply flexibly according to industry characteristics or special needs;

2. The main functional systems can be modified, expanded and customized according to the actual construction needs to realize personalized application;

3. The system is set up quickly, fully intelligent, and installed immediately, without professional industry knowledge;

4. The system can be installed on various operating system platforms and fully compatible with various browsers;

5. The system adopts modular architecture, and its functions can be expanded infinitely without periodic development;

6. All system functions adopt unified interfaces, and functional modules are completely seamlessly connected;

7. One-stop pass user management mode, flexible and diverse user groups and special cross-group permission settings;

8. It has efficient and safe data backup and recovery mechanism and powerful background management function, which simplifies the complicated post-management and maintenance of the website. Magazine online reading

Realize online upload management and other functions. Every issue of dm or magazine can be classified. Independent backstage, interconnected with the three rural website platform.