Nowadays, shopping malls are not very easy to operate. As a shopping mall operator, how can we make the mall more popular?

Since it involves shopping mall operations, I also referred to the answers of several friends, and the plans they gave are not bad. After all, I have been working in the real industry for many years. Let me use this question to talk about my views on popularity drainage.

What other friends said is correct. Let me change the angle and talk about the idea of ????as a shopping mall operation. We will make a simple analysis based on consumer psychology.

Consumer: Let me see what I am interested in

To be honest, in the process of attracting traffic and writing copywriting, the most taboo thing in shopping mall operations is to take it for granted. Thinking that "the copywriting is good" is actually just impressing yourself. The copywriting we write is not what consumers want to see. If you want to attract traffic, there is no limit to the form, style, or wording, but it must directly highlight what consumers are interested in.

Consumer: I don’t want to listen to nonsense, let me see the benefits

To give a vulgar example, we see a beautiful girl. If we are given two choices, one One was introduced to you through a relative’s mother’s nephew’s second cousin’s sister; the other was to go up and strike up a conversation directly. Which one do we choose? In fact, for consumers, telling me directly: "What benefits can I get from paying attention to this" is more attractive than any method.

Consumer: Show me something useful, this thing is useless to me

I don’t know how many people still remember the rumors about Fukushima nuclear radiation, that is, the sea water is contaminated , salt production could not keep up, and there was a rush to buy salt across the country. This has been going on for many years, and many consumers still have the next 10 years of salt usage stored in their homes. This is the "nature of impulsive shopping." Although there are rumors and rumors, it actually highlights the disadvantages of buying "non-practical goods" in advance.

When writing copywriting for supermarkets to attract traffic, the most taboo thing is to always use low prices and painless ways to stimulate consumption, and use some promotions that look cheap but are actually useless. programs and promotional merchandise. Even if the shopping mall operation is brilliant, it is still "a woodcutter can't make a meal without rice."

Consumer: Don’t ask me to use my brain, just show me what I want to see

To be honest, I still admire some of my former colleagues for their activities. The management all applauded and thought that this plan was both high-end and stylish. It could not only establish the company's brand image but also boost popularity. It was really a good plan. Although the operation will have some effects, the stimulation for consumers is very limited, and the last event became a show. Therefore, as a shopping mall operator, the most taboo thing is to treat traffic drainage as a show. Don't make any twists and turns, and just show consumers what they want to see.