What do you study in multimedia majors? Just tell me briefly

Introduction to computer multimedia major

What is multimedia technology

Multimedia technology can convert text, graphics, images, audio, video and other multimedia information through computer equipment Obtain, operate and edit. Technologies and methods that are expressed in individual or composite forms after comprehensive processing such as storage.

Uses of multimedia technology

Now that we know the meaning and status of multimedia technology, are you eager to learn more about the creation tools and uses of multimedia products?

Multimedia creation tools are development tools for electronic publications and multimedia application systems. It provides the framework needed to organize and edit various components of electronic publications and multimedia application systems, including graphics, animation, sound, and video clips. Its purpose is to create interactive user interfaces and display publications and produced multimedia works on the screen. and integrating various multimedia components into a complete and intrinsically linked system. In fact, the ultimate goal of learning multimedia technology is to master the production skills of multimedia products. Now the question is how to master this multimedia production skill? Practice has proved that a high-quality "product styling designer" should not only have strong creative design capabilities, but also be proficient in powerful computer design tools. Therefore, it is crucial to learn and become proficient in relevant multimedia design software.

Classification of multimedia software

To learn multimedia design software, you must first understand its classification. Let’s learn about the classification of various design tools in the production process of multimedia products; based on special Effect creation tools; time-based editing tools; icon- or streamline-based creation tools; card- and page-based creation design tools; and programming tools based on traditional programming languages. The application fields and specific functions of various multimedia software in the production process;

The video editing software Adobe Premiere is a professional digital video processing software that can cooperate with a variety of hardware for video capture and output, and provides various A precise video editing tool that produces broadcast-quality video files, adding a high level of creativity to multimedia applications.

Digital audio editing tool Awave Studio is an application software for recording, playing and editing wave files in a Windows environment. It can not only perform simple recording, but also edit and apply numerous amnesty effects.

The drawing software Coredraw is a powerful integrated drawing software. We use it to produce all kinds of desktop printed materials with rich pictures and texts, such as invitations, briefings, promotional materials, posters, advertisements, etc. Coredraw can be used to produce very professional design works, from technical drawings such as business district maps and mechanical structure assembly drawings to computer works such as comics and monsters.

Image processing software Photoshop is currently the most popular image processing tool. It can be used to edit and scan disk paintings and pictures, and can also create naturalistic-style pictures like watercolors and oil paintings.

The three-dimensional animation design and production software 3D MAX uses its extremely powerful modeling functions and rich design skills to create professional-level three-dimensional graphics and animation special effects, and is widely used in film stunts and advertising. Production, teaching simulation demonstration, architectural art and multimedia application system development.

The mechanical drawing tool Autocad is an important engineering graphics design software, especially in the fields of mechanical, architectural, and metallurgical professional design.

The animation software Flash is a multimedia creation tool that designers and developers use to create presentations, applications, and other content that allows user interaction. Flash can contain simple animations, video content, complex presentations and applications, and everything in between. Typically, individual units of content created using Flash are called applications, even though they may be simple animations.

You can also build media-rich Flash applications by adding pictures, sounds, videos, and special effects.

Courseware production software Autorware is an editing platform based on design icons and processes. It has rich functions and program production functions, and integrates editing and editing languages ??well.

AfterEffects is a professional video post-processing software from Adobe. It is sold in two forms: standard version and professional version. The main functions of the two versions officially announced by Adobe are as follows: the standard version provides core production, Animation and effects tools; in addition to the above tools, the professional version also provides 16-bit color support, vector drawing functions and other powerful keying functions, motion control, visual effects, 3D channels and audio tools. The Professional version also includes Zaxwerks 3D Invigorator Classic, a plug-in for producing broadcast and film-quality 3D graphics.

AfterEffects and Premiere belong to the same type of software, but Premiere focuses more on editing, while AfterEffects is good at various special effects processing. With its powerful functions and wide range of plug-in support, AfterEffects has strong competitiveness and a large number of users in the mid-range professional video field. In particular, its tight integration with Premiere, Photoshop, and Illustrator allows us to easily prepare materials for video effect synthesis.

After Effects is a professional non-linear editing software for high-end video editing systems. It draws on many of the successes of some software and takes video editing and synthesis to new heights. The introduction of the middle layer concept in Photoshop allows After Effects to control multi-layer composite images to create seamless composite effects; the introduction of key frames and path concepts makes After Effects a fish in water for controlling advanced two-dimensional animations; efficient video processing The system ensures high-quality video output; and the dazzling stunt system enables After Effects to realize all the user's creativity. After Effects also retains excellent compatibility with Adobe software. It is very convenient to import Photoshop and IIIustrator layer files in After Effects; Premiere project files can also be reproduced almost perfectly in After Effects; in After Effects, you can even import Premiere EDL files. Compared with Premiere, After Effects is better at post-synthesis production of digital movies. Its powerful functions and low price allow it to complete synthesis effects on PC systems that could only be completed on expensive workstations in the past. Now, After Effects has been widely used in the post-production of digital TV and movies, and emerging multimedia and the Internet have also provided After Effects with broad development space. I believe that in the near future, After Effects will become the mainstream software in the film and television field.

Dreamweaver is a WYSIWYG web editor developed by the American company MACROMEDIA that integrates web page production and website management. It is the first set of visual web development tools specially developed for professional web designers. It makes it easy to create dynamic web pages that transcend platform limitations and cross browser limitations.

Dreamweaver, FLASH and FIREWORKS, launched after DREAMWEAVER for professional web image design, are called DREAMTEAM by Macromedia, which shows the market response and Macromedia's confidence in them.

Speaking of DREAMWEAVER, we should understand the development process of web page editors. With the Internet becoming a household name and the continuous development and improvement of HTML technology, many web page editors have been produced. From the basic properties of web page editors, they can be divided into WYSIWYG web page editors and non-WYSIWYG web page editors (original code editors), both have their own merits. The advantage of WYSIWYG web editor is that it is intuitive, easy to use, and easy to use. You will not feel any difference between web page creation in WYSIWYG web editor and text editing in WORD, but it also exists fatal weakness.

Other software will not be introduced one by one. You can search online to view it.

Computer multimedia information technology industry

The computer multimedia technology industry is an emerging industry group in recent years. Relying on digital platforms, the multimedia industry has formed imaging, animation, graphics, sound and other technologies. The core content covers information, communication, advertising, communications, electronic entertainment products, online education, entertainment, publishing and other fields, and involves an industrial collection of computers, film and television, media, education and other industries. Multimedia technology is an urgent requirement for the informatization construction of enterprises and institutions, injecting new vitality into film and television production, information media, education, entertainment and other enterprises.

According to survey data, there are currently more than 300 professional enterprises engaged in the manufacturing, research and development, and sales of multimedia products, more than 2,000 professional animation production companies, and more than 400 game companies. There is a huge gap in professional multimedia production talents. The gap has brought new opportunities and challenges to employment in our country.

Professional skills

Multimedia software development capabilities; advertising design capabilities; web page production capabilities; film and television editing capabilities; audio editing and production; multimedia database management and maintenance; network establishment and management; computers Software and hardware operating capabilities.

Professional Courses

The main courses offered by this major include: Introduction to Computers, Introduction to Game Design, Game Scene Design, Game Programming, Art Design Fundamentals, Three-dimensional Fundamentals, Three-dimensional Animation Design and Production, video editing, film and television special effects production, film and television advertising, column packaging, artistic accomplishment and various commercial project practices, AutoDesk project training, professional comprehensive training, graduation internship and design

Employment Direction

Graduates are mainly engaged in computer information processing, media planning, advertising design and production, local area network management, multimedia database development, and multimedia communications in administrative institutions, publishing houses, television stations, advertising companies, publishing and printing enterprises, and information consulting industries. You can work in network construction, multimedia software development, etc. You can also engage in business management, secretarial and other work in enterprises and institutions.

Students’ Experience

The human society in the 21st century will be an information society. The proportion of high-tech industries with information technology as the main symbol in the entire economy continues to grow. Multimedia technology and The products promote the integration of communications, entertainment and computers, becoming a new area of ??development for the computer industry in today's world. The development of the information society is inseparable from multimedia technology.

I believe that most people may feel overwhelmed when faced with so many multimedia production software. How do we learn from them well and master them? First of all, I think interest is the most important in the daily learning process. We must master relevant theoretical knowledge for different application tools under the guidance of interest; secondly, as a design industry, we should use computers as much as possible for practical operations, so that we can Practice makes perfect and generates creative inspiration. In addition, I also benefit a lot from the creative process of learning from other people's successful works. Therefore, our Computer Multimedia Association provides the Star Multimedia Forum for everyone to communicate. Through continuous learning and summary, you will find that although the application fields of various multimedia tools are different, they do have more or less similarities. Therefore, once our knowledge and abilities have accumulated to a certain level, we will be able to learn with ease!

Once you have mastered multimedia production tools, coupled with your personal creative process, you will almost master multimedia.

A good creative process should include the following aspects:

Collect information and study the market situation of multimedia products.

Greed ideas, conceive from multiple angles, and then condense the combined data of multiple ideas.

Seize the flash of inspiration and put it into the combined materials to form the prototype of the work.

Revise repeatedly, paying attention to the clear goal of creativity and the need to focus on the creative appeal.

Finally, I hope you will continue to grow during your three years of study!

Xing Chen, President of Computer Multimedia Association in June 2009