Punning is a good copy, it should be like this.

A pun copy can always make people shine.

For example, the slogan of a Qubanling: "Go to the scene early", please don't "get acne"; MINI slogan: don't say the mountain you climbed, just say the morning peak. These replicas left a deep impression on people.

Pun, that is, in a certain language environment, deliberately makes a sentence have double meanings by using the conditions of polysemy or homonymy. This rhetorical device is called pun.

Puns are often used in movies, plays and daily life. Especially in the advertising industry. Puns used well can kill two birds with one stone, make people smile and promote marketing communication.

Below I have collected a set of pun copy of different products, let's have a look ~

1. underwear

Being the boss makes my brother more comfortable.

2. wallet

I will take good care of your money.

Take everything in your own hands.

3. hat

Please forgive me for being so beautiful.

4. Scarf

Add flowers to the neck

5. clothes

The autumn wind is coming, and we need clothes.

The cold wind blew violently, from velvet face.

6. socks

Wow! Socks!

7. cushion

rely on

8. suitcase

Carve your name and give you a box of blessings.

9. light

Lights! When the light comes on! When the light comes on!

After reading these puns, we can find that there are homophonic puns (for example, please forgive me for being so beautiful) and semantic puns (for example, being the boss makes my brother more comfortable). When writing a copy, you may wish to find homophones or homophones in the advertising language and replace them, so as to play a pun effect of "killing many birds with one stone".