How to realize atmosphere marketing

Marketing, in fact, is to constantly attract customers' emotional experience and reach a purchase.

The marketing strategy of a commercial project is not only related to the positioning of the project, the business circle, the hard power of the organizer and the imported brand stores, but also related to the "details" of the shopping mall, but these details are often the most easily overlooked. So what can a shopping center do to attract consumers and benefit economically?

This paper mainly focuses on the layout, classification and design of shopping centers, which ultimately promotes atmosphere marketing and forms the purchasing power of the system. Through the way of picture display, it is more intuitive to show how the shopping center attracts customers' attention and stimulates their purchase demand through its unique spatial layout.

How can the shopping center be constantly updated, constantly bring visual impact to customers, and constantly stimulate customers' attention, so as to lay a good foundation for customers' arrival and consumption? The attraction of beauty is an important method. Beauty cosmetics create selling points and spread through their own efficacy, shock, timeliness and marketability, and enhance the brand and image of shopping centers while introducing consumers.

Due to the fierce competition in shopping centers and the limited aesthetic tolerance of customers, the specific methods of creating a good overall business atmosphere through beauty are also changing with the development of the industry and the market; In recent years, it has become the planning trend of major shopping malls to decorate the beauty of shopping centers with experiential shopping and satisfying consumers' emotional demands.

You know, all the newly renovated shopping malls you see belong to the category of commercial beauty. In the art exhibition, designers create an aesthetic shopping environment through color matching and material selection of atrium ornaments, flower pots, floor guides, leisure chairs and sculptures. After visiting shopping malls and shopping centers, I realized that its investment in beautiful scenery is several million yuan every year. So in order to create a beautiful economy of shopping centers, what aspects should be paid attention to in the beautiful layout?

1

bias light

The lighting of the sales place can guide customers into the shopping mall, make the shopping place form a bright and pleasant atmosphere, make the goods present bright and colorful colors, and stimulate customers' desire to buy. When the light is dim, the shopping mall will look dull and depressed, while when the light is too strong, customers will feel dizzy, and the sales staff will be nervous and prone to mistakes.

Decorative lighting. This is an integral part of the on-site advertising in the business premises. Neon lamp, electronic display screen, decorative Minolta lamp, rice bubble lamp, patch lamp, etc. Together with some beautiful and ancient decorations, it plays the role of auxiliary lighting while decorating.

Generally speaking, the lighting of business premises should be equipped with different brightness in different locations, with a depth higher than that of the hall and a commodity display higher than that of the aisle to attract customers' attention.

2

Cold and warm relationship of color

Solar term innovation

2

technological innovation

In the past, beautiful devices were nothing more than plastic, foam modeling and lighting. With the application of new technologies and new materials in beautiful scenery, paper models, acrylic, composite films and mobile internet interactive devices are all combined with Meichen, which combines participation, scientific sense and creativity to make customers play well and have enough fun.

Technology changes beauty.

three

Content innovation

This is very important. Don't mention market research. Did the man who invented the telephone do any research?

Creating and stimulating demand to make products self-marketing is the future trend. Without kidnapping, there will be no future.

four

Innovation of resource selection

1

The ceiling of the shopping center is beautiful, and Chen Da is very knowledgeable.

The "straw hat" looks like a "straw hat" from bottom to top, and looks like a group of "flying saucers" from top to bottom when passing the fifth floor. Different angles can show different imaginations.

Display design of hanging ornaments in the middle hall of shopping mall

Creative Landscape Design of Balloon Weaving Sculpture

Bamboo beauty space pendant

2

Make good use of shopping walls

The glass wall is decorated with colorful flowers, which vividly explains the theme of spring.

three

Interior decoration display will be injected into the heart.

Text wall

Art wall

Other internal

four

Beautiful windows, even more beautiful.

Stereo window design

Inverted type

annular

5. The theme of art is Indiana Jones, which is based on combination and singularity.

Another miracle of atmosphere marketing, high-value art

Tu fa qi Xiang art decoration

Energy vitality

The function of beauty is mainly to create an atmosphere. Create a beautiful atmosphere with beautiful things, make consumers willing to stay in it for a long time, realize the strategy of atmosphere marketing, deepen interaction with exquisite goods, and finally make perfect shopping.

Live your eyes and keep your heart.