Talking about making children's clothes

First, as far as children's clothing businesses are concerned,

1, providing solutions. It is not enough for a merchant to guarantee the good quality of the children's clothes he sells. At the same time, we should know, recruit and train salespeople who can help customers find suitable and decent clothes.

2. Really respect customers. Most clothing stores shout the slogan of respecting customers, but only a handful of them really do it. You know, rude sales methods are not only manifested in employees' listlessness, rude attitude and lack of enthusiasm. Messy goods, unreasonable placement, no signs, messy prices and so on are all disrespectful to customers. Excellent merchants will turn the basic concept of respect into a series of specific operations around people, policies and environment.

3. Establish emotional connection with customers. Most merchants ignore the opportunity of emotional communication with customers and pay too much attention to the price. However, the promise of low price may meet the rational requirements of customers, but it cannot stimulate their perceptual needs. Many Canadian enterprises have made the mistake of ignoring customers' feelings. They only pay attention to attracting customers with price, and don't mention the pleasant feeling brought by the brand-new storefront environment at all. On the contrary, excellent merchants strive to establish intimacy, love and trust with customers. For example, consumers warmly serve shop assistants, participate in children's activities with products, cooperate with schools to publicize, organize children's voluntary activities with products, set up children's entertainment projects in shops, and cooperate with playgrounds to participate in projects.

4. Set a fair and reasonable price, not the lowest price. Many clothing stores stimulate customers' consumption by cutting prices at high-end prices, which will only lose customers' trust. Excellent businesses know that value equals the all-round experience of customers. They implement the principle of fair pricing, promote sales appropriately, and will not drive up prices when demand suddenly increases, thus providing protection for the products they sell.

5. Provide convenience for customers. Modern people cherish time like gold, so clothing stores must make it easy for customers to find what they want and check out quickly.

6. Do every exhibition well. Exhibitors should not only pay attention to what is popular, but also consider factors such as weather, consumption structure and venue. Because these factors are directly related to the quality of sales, only the right medicine can achieve the expected purpose. In addition, TV advertisements and fashion shows on buses and in office buildings are their own channels and ways to get popular information.

Second, as far as sales staff are concerned:

Seize the opportunity of the following transactions:

(1), when customers look at a product (show interest)

(2) When the customer suddenly stops (indicating that he saw "her" who fell in love at first sight)

(3) When a customer looks at a product carefully (indicating that there is demand and he wants to buy it)

(4) When the customer looks for the label, label and price of washing water (indicating interest and wanting to know the brand, price and product ingredients), when the customer looks at the product and looks around (indicating that he wants to ask the shopping guide for help).

⑤ When the principle that the customer asks questions actively (indicating that the customer needs help or introduction) is grasped and the time is right, then the next step is how to approach the customer to facilitate the transaction.

Third, improve the rate of return.

1, pay attention to the clothing placement and publicity in the store.

If the location of the store is not on the busy street, and passers-by have no need to buy it, then the product implantation of the store is very important, such as the window effect at the door and the promotion of activities, with the aim of attracting people to see it.

2. Contrast method

People's psychological feelings about price and beauty can only be known after comparison. Therefore, the main clothing should be sold through comparison. When customers choose clothes, let them choose by comparison. For example, selling clothes with high cost performance can be converted according to the discount method of retail price, the difference method of conversion amount between high-end products with 50% discount and terminal products with 50% discount, and tell customers how to measure the price, product style, visual sense after wearing and high-end products.

3, netting leaders in the crowd

Promotional activities can bring popularity. China people like to follow the trend, and most people can't make up their minds. There are always one or two natural leaders in a group, and their words are particularly influential. Therefore, we should stimulate them to talk more. Once they are enthusiastic, they will judge that this is a real brand, and those who are reasonable and realistic will make people around them speed up their judgment. For such customers, you should not see the mountains without water. They can help you bring a lot of customers and help you "sell" a lot.

4. Cultivate clothing knowledge and collocation knowledge.

Merchants should know some clothing knowledge and common sense of collocation, and enthusiastically tell customers how to distinguish clothing workmanship, fabrics, dyeing, accessories, the difference between good clothes and poor clothes, and how to match them. The more customers know about clothes, the more willing they are to buy your clothes.

Professional concept of shopping guide

A successful shopping guide should not only have a clear understanding of his career and work, but also have the professional concept of becoming a successful shopping guide: attitude, responsibility, integrity, service and professionalism.

1, Attitude First: Good mentality and healthy psychology are essential internal qualities in a career. For shopping guides, a practical, diligent, modest and friendly psychological attitude is necessary.

2. Responsibility is the most precious thing: any company that spends money to hire people gives its employees not only a job, but also a responsibility. "Responsibility is more precious than ability."

3. Learn to respect and keep promises: in communication with customers, learn patience and respect, learn to listen, and reap what you sow. No matter whether you buy it or not, no matter whether the customer's point of view is right or wrong, you should respect each other, introduce enterprises and products honestly, seek truth from facts, do not belittle your opponents, and keep your promises to customers.

4. Service first: consumption is not only a product, but more importantly, culture, service, enjoyment and transaction are of course good. If the transaction is not completed, it needs full service. Trouble is the result of improper handling, difficulty is the reflection of insufficient study, and frustration is the price of insufficient efforts. )

5, professional, so confident: A shopping guide must be full of self-confidence, optimistic, and only through continuous learning and accumulation, have the necessary knowledge reserves, and cultivate confidence in the company and products can he be confident.

Sales techniques are as follows:

1, confident when recommending. Salespeople should have confidence in themselves when recommending clothes to customers, so that customers will have trust in clothes.

2, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual and objective conditions of customers.

3, with the characteristics of goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.

Extended data:

The way to success in sales:

1, attitude towards products

In the interaction and communication with customers, salespeople need to work hard on product expertise, understand all the advantages of products, and understand the various characteristics of products that meet customer needs. Find out the customer's needs, and closely combine the customer's needs with the advantages of the product.

2. Attitude towards customers

Customers are our food and clothing parents, but it doesn't mean that we must unconditionally submit to customers. In the process of selling products, our attitude towards customers is to put ourselves in the customer's shoes and others' shoes.

3. Attitude towards yourself

The perfect mentality of salespeople is first of all their attitude towards themselves. The correct attitude towards yourself is: think that you are excellent and constantly enhance your self-confidence.

References:

Baidu encyclopedia-sales