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Hongmeng Entrepreneurship Circle: How to write an excellent financing plan (BP)?
How to write an excellent financing plan (BP)?
Generally speaking, there are two ways of financing enterprises, one is debt financing and the other is equity financing. Debt financing includes bank loans, issuance of bonds, private capital, etc. Equity financing generally refers to financing with partial ownership of the enterprise, especially for new start-ups. No matter which financing method is used, it is basically necessary to provide a financing plan or feasibility report, and professional financing plans or feasibility reports are naturally more favored by investors.
Generally speaking, investors are more concerned about entrepreneurs’ projects and the abilities and personalities of founding team members. Project-related factors include project prospects, core competitiveness, return on investment, investment cycle, etc. The founding team Relevant factors include industry experience, sense of responsibility, communication skills, practical skills, knowledge, etc. Therefore, an excellent financing plan that includes the above contents can better improve the entrepreneur's financing success rate.
Today, Taoist will tell you what you need to pay attention to in a financing plan.
No matter what project you do, you must consider raw materials, costs, markets, operational feasibility, and situations that may lead to losses. The financing plan needs to include issues that investors are concerned about, such as how the company team is, where the market is, what products or services it can bring to customers, what the company’s prospects are, what risks it has, how much it will raise, how many shares it can hold, and what it needs How long it will take to achieve the goal, how to withdraw shares, etc.
So, how to write a financing plan? First of all, the financing plan should get straight to the point, describe your project in real and concise language, and do not say anything irrelevant to the project. Pay attention to the language and words that can arouse investors' interest in reading.
Secondly, try to collect all kinds of relevant information, such as industry research reports, peer data, etc. You should also explain the business model of the project as clearly and clearly as possible, and analyze and summarize the market prospects, core competitiveness, investment returns, etc. from multiple angles, and anticipate possible difficulties or problems to let investors recognize you. Instead of relying on blind confidence to do things, it would be better if there is a purchase agreement from the customer, which allows investors to intuitively see the feasibility of the project.
Then, the title should preferably include the editing time, project name, BP, financing rounds, etc. Otherwise, it will be difficult for investors to find you among the many BPs.
Finally, do not use WORD for the financing plan. It is best to use a PDF converted from PPT, and the content should be 15-20 pages, and no more than 25 pages at most.
Regarding the specific content of the financing plan, the first thing that should be written is the project name and a one-sentence introduction.
Secondly, it is the market pain points targeted by the project, what problems exist, what needs are not met, and how big the market size is. Don’t write blindly here, read the research report summary. It should be noted here that you should not just talk about the size of the industry, but also talk about what proportion you can occupy in this industry and how much meat you can eat.
Then, there is the actual solution of the project, including what business the project does and how it is done, that is, a concise explanation of your business model to arouse investors' willingness to participate as much as possible. .
After that, there is a team introduction, including member profiles and organizational structure, etc., trying to highlight the core advantages of team members.
Next, there is the core competitiveness of the project. Here you need to write about current and future competitors, what is the difference between you and them, what is your core competitiveness, and how to strengthen your competition. barrier.
After that, there is the operational data of the project, including the number of users, revenue, net profit, etc., to prove the feasibility of the project, as well as the development plan of the project, and what kind of things will be completed in what time period. and rapid growth strategies, etc.
Next, there is the financing needs, including the equity structure, how to determine the valuation, the financing amount, the transfer ratio and the usage plan of the financing amount.
Finally, there is the return on investment and exit method, which are the actual reasons why investors are willing to invest in you.
All in all, an excellent financing plan is a good stepping stone to let investors recognize your project and team, and you should also make the following preparations before meeting investors.
First of all, you must be prepared to deal with various questions that investors may ask. You must be clear about everything written in the financing plan. You can simulate this scenario with your team members.
Secondly, be prepared to deal with backlash and scrutiny from investors.
Finally, you must make compromises to the investors' demands, such as giving up part of your business.
Generally speaking, starting a business is not easy. Keep moving forward and hope that all entrepreneurial friends will achieve final success and achieve their expected goals.
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