Nike product series name

Nike's products are famous for their unique and novel designs, and its elastic cushioning system is the most commendable among the three new series of products. NIKE SHOX elastic cushioning system is the latest sneaker technology officially launched by NIKE in June, 5438+0 1. It experienced a marathon study in June 5438+06. At the same time, NIKE SHOX series sports shoes are the products with the longest research and development time and the most stringent test in the history of shoemaking. The shape design of elastic buffer column at heel is inspired by rocket booster; The design concept of silver upper comes from the silver Porsche sports car produced by 1995. NIKESHOX's elastic cushioning column is not a common material, but a high-tech foamed wear-resistant and highly elastic material, which was mainly used in the chassis suspension system of Formula One racing cars in the past. The principle of these elastic buffer columns is like a trampoline. "Absorb and control the energy of falling impact and push it up quickly.

Nike used the word "BOING" for the first time in the advertisement of the new NIKE SHOX elastic cushioning system. Its "Boing" is an onomatopoeic word, like a bouncing sound. This paper describes the elastic feeling that NIKE SHOX sneakers bring to athletes, and also summarizes the elastic function of NIKE SHOX elastic cushioning system to the fullest.

NIKE SHOX brought the first "Boing" to the world in Sydney this year.

At the Olympic Games, Carter, jason kidd, tim hardaway, Allen Houston and Abdullah Rahim of the American Dream Team wore Nike SHOX basketball shoes in all competitions.

After the Olympic Games, vincent carter didn't rest. He and gary payton co-produced Nike's latest commercial "Boing" for NIKE SHOX. In this advertisement for Nike SHOX basketball shoes, Payton, who is famous for his defense in the NBA, finally failed to seal "Peter Pan" Carter. With the sound of "bang" from far and near, he jumped high in Nike SHOX and bounced Payton's beautiful dunk with his huge explosive wig.

NIKE SHOX running shoes were also tried by many long-distance runners in the recently concluded New York Marathon, which was well received by the crowd. The New York Times published a special report about Nike SHOX. In Europe, Schumacher won the Formula One World Championship by stepping on NIKESHOX.

Several series and design concept of Nike basketball shoes

▲ force

A series starting from Air Force 1. In modeling design, it emphasizes the rough, bold and strong style; In terms of performance, it is excellent in shock absorption and protection, but it is relatively heavy and suitable for inside players, especially those with strong and tough styles. FORCE once went downhill after the launch of its peak work, Total Air Foamposite Max, and its market share was almost eroded by FLIGHT and UPTEMPO, and only one or two chicken-ribbed shoes were occasionally launched. However, in recent years, with the re-enactment of high-end classic Force shoes such as Total Air Foam Max, Air Max2 CB, Air Max 180, and the launch of several new works covering the low-end market in early 2005, the Force seems to be making a comeback. It remains to be seen whether the thunder will last forever.

▲ Flying

If you talk about strength, you can't help but talk about flying. FLIGHT, which means "flying, flying" in English, has become synonymous with "lightness, swiftness and agility" in the field of sneakers. In China, the majority of shoe fans translate it as "wind", which is appropriate and full of mystery. Flying sneakers are designed for perimeter players, and most of them are light and avant-garde. In terms of performance, flight focuses on acceleration, direction change, bounce and so on. Using the explosive air cushion of Zoom Air can stimulate the player's motivation to the maximum extent without loss. The popularity of Michael Jordan has made shoes enter an era in which guard shoes dominate the world. It can be said that this has greatly promoted the development of flight, and it has been enduring since its launch. The most classic representative of the flight department is the Flightposite series, which has the same Chinese name as the whole flight department: Feng.

▲UPTEMPO

In the 1990s, when the dispute between "Storm and Thunder" became more and more confusing, a brand-new series-Uptempo was born, which was between the two and had a wider scope of application. Its appearance can be said to have greatly changed people's traditional thinking about sneakers, and the position boundaries on the court began to become blurred. From the classic shoes such as Air UPTEMPO and Air More UPTEMPO, we may still see some shadows of strength, but with the maturity of Uptempo, more shoes in this series began to become "all-round" sneakers. Relying on the Max Air cushion at the heel, you can get an excellent cushioning feeling; With the help of the front foot Zoom Air air cushion or Phylon material (that is, the "big solid bottom" with no technology at all), your mobility is also guaranteed. In terms of weight, this series is also moderate: it is neither as heavy as force nor as light as flying.

▲ Hualashi

"Slippers" design concept: a design concept that emphasizes light weight, firmness, breathability and protective performance. Huarache often uses hook and loop design to realize the lightweight of shoes, and its core technology Dynamic Fit inner sleeve is widely used in all kinds of basketball shoes. Representative shoes: Air Zoom Huarache 2K4 and Air Zoom Huarache 2K5.

free trade

This is another breakthrough technology of Nike, but it is not used in sports shoes, but in sportswear. F.I.T can help athletes to resist some natural obstacles they will encounter in sports, such as heat resistance, cold resistance, rain resistance, snow resistance and even athletes' own sweat. F.I.T is full of functionality (practicality), innovation (innovation) and technology (science and technology). Up to now, there are four kinds of fiber fabrics produced by F.I.T. technology, namely DRI-F.IT., Therma-F.I.T, Clima-F.I.T and Storm F.I.T, among which DRI-F.I.

Nike "fashion"

Nike is not only a famous sports brand, but also a worldwide trend. Its image category has jumped out of the limitation of pure sporting goods and evolved into a part of street culture. The best example is AIR MAX running shoes. Who wants to wear them to run? Perhaps it is exaggerated to say that more than 90% of people who buy AIR MAX have no running experience in AIR MAX.

The biggest factor of Nike's success is the continuous research of professional sports technology, and at the same time, it does not forget to add non-sports elements to its products. Simply put, Nike should not only make sporting goods, but also "fashion" its products so that non-sports lovers can accept Nike and put it on the list of clothes. This is the main reason why Nike products have become the best-selling and most popular sports brands.

Explanation of main technical terms of Nike series

Wind sore? Unit (gas sore? Air cushion)

Air-sore air cushion is a kind of device which is covered with thickened double-layer plastic film and sealed with pressurized air to play a buffering role.

Anti-ankle strap (anti-ankle strap)

The device is tightly fixed on the protruding part of the shoe outsole to prevent ankle sprain and provide greater stability protection during strenuous exercise.

Bow bandage

It is an elastic knitted fabric, which is used to strengthen the support of the centering palm.

BRS 1000

Nike named a kind of charcoal black wear rubber used to make midsole BRS 1000. The characteristics of this material are worse than those of similar products on the market.

Court of the Democratic Republic of the Congo (durable rubber compound)

DRC COURT is a lightweight composite material with natural rubber as the main material. This material is mostly used for the soles of tennis shoes and similar products, and its main feature is durable and non-slip.

Durabak (synthetic leather)

It is a material developed by Nike, which is used to make uppers. Artificial synthetic leather is a kind of imitation leather, which has good expansion and contraction resistance, wear resistance and load bearing.

Duraruh

The material used to connect the heel and tongue of sports shoes. Helps to avoid heel slip and has good water absorption.

Dynamic assembly system (dynamic assembly system)

It is an elastic mesh fabric, just like an inner boot located in the tongue and middle palm of a shoe. It can not only tightly wrap the front foot like gloves, but also make the wearer's feet feel very comfortable and play a protective role.

EVA sponge (ethylene vinyl acetate)

A kind of midsole material can provide extraordinary cushioning ability and high elasticity.

Curved groove (curved groove)

It is the concave part of Nike sports shoes on the outsole, midsole or air cushion. Provides additional flexibility without reducing impact resistance and durability.

Flexible air (flexible air cushion)

It is three large-volume tubular air cushions, hinged side by side and placed in the front palm. This device can provide good cushioning effect. At the same time, the pits at the interface are easy to fold, which makes the shoes have good elasticity.

Pedestrian bridge stabilizer

It is a thermoplastic tissue embedded in the midsole, which can provide strong support during exercise.

Tripod device (shoe rack)

It is the part around the midsole on the side of the shoe, which can keep the stability of the foot during exercise.

Heel crack (heel crack design)

Located in the heel of the shoe to enhance stability.

Heel sole (heel support frame)

It is a hard material wrapped around the heel to improve its stable support ability. The device can prevent the heel from being crushed easily.

Lace locking system

Provide upper support for the wearer, so that you can tie your shoelaces faster and easier.

Nike Air Cushion (Nike Air Cushion)

It is one of Nike's professional technologies. It is made of a special compressed gas wrapped in a thick and durable rubber film. Provide good cushioning ability in sports.

Outboard support

That is, the outsole of a shoe is a prominent part. Which provide stable protection, avoids ankle sprain, and provide strong support during strenuous exercise.

Fillon? ;

It is an EVA foam high die casting die made of light material. Because it can be made into many shapes after high pressure and high heat treatment, it is often used as a midsole with good shock absorption.

Polyurethane (polyurethane)

It is a widely used material for making outsole, midsole and leather outer layer. It is light and durable, and does not absorb water.

Nike reground outsole (Nike environmental outsole)

It is an outsole made of old rubber and new rubber. It not only reduces waste but also does not damage the durability of shoes.

Tension air (thin air cushion)

It is the latest advanced technology of Nike, and the outer layer is polyurethane material, which is a special material under pressure. This material has no interface, and its height is lower than any NIKE air cushion, but it can store larger NIKE-AIR.

Waffle design (Waffle particle outsole design with central pressure)

It is a special nail-shaped outsole. It can provide good friction and disperse the impact force to the midsole, thus making athletes feel more comfortable.