What are the procedures for opening a shop online?

The first step in the process of opening a shop online is not online at first, but in your mind, you need to figure out what kind of store you want to open. At this point, opening an online store is no different from opening a traditional store. Finding a good market and having competitive products are the cornerstones of success. The second step is to choose a store platform or website. You need to choose a website that provides a personal store platform and register as a user. This step is very important. Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold. Step 3: Apply to the website to open a shop. You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust. The fourth step is to purchase from channels and platforms that you are familiar with. Controlling cost and purchasing at low price are the key steps. Step 5: When logging in products, you need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage. Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first bid the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention. But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions. Step 6: Marketing Promotion In order to enhance the popularity of your store, you should carry out marketing promotion appropriately at the initial stage of opening the store, but it is not enough to limit it to the Internet. It should be jointly promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the high-traffic page of the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as link exchange step 7 with other stores and websites. When deciding whether to buy or not, service customers may need a lot of information that you haven't provided, and they will bring it up online at any time. You should reply patiently and promptly. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, in order to prevent sellers from trading privately and avoid transaction costs. Otherwise, they will be punished. Step 8: After the transaction is completed, the website will inform the contact information of both parties. You can choose to trade in person or by remittance or mail, but as soon as possible, so as not to make the other party doubt your credit. Whether to provide other after-sales services depends on the ninth step agreed by both parties in advance. Evaluating or complaining about credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give the other party a favorable comment and get the favorable comment from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, deal with it as soon as possible so as not to leave a stain on your credit. Step 10: Needless to say, after-sales service is a very important chip to keep the business lasting. Keep in touch with customers and do a good job in customer management. After you determine your business scope, you should look for a good and cheap source of goods. Of course, because of the simple procedures, you can also determine your own business direction at any time according to the supply situation you find and open a shop online. Generally, you can find the supply from the following channels: 1) Purchase goods in the wholesale market. This is the most common purchase channel. If your shop is for clothing, you can go to some large service wholesale markets around you to purchase goods. Buying goods in the wholesale market requires strong bargaining power and strives to minimize the wholesale price. At the same time, you should establish a good relationship with wholesalers and make it clear to them on the exchange of goods to avoid disputes in the future. 2) Manufacturers purchase goods. It is also a common channel for manufacturers to purchase goods. If you go to the factory to purchase goods, you can get a lower purchase price, but the amount of one-time purchase is usually higher, which increases the business risk. To run an online shop, you'd better know friends who work in the factory, or you can work directly in the factory, and there is no problem in purchasing goods. 3) Pay attention to foreign trade products or OEM products. At present, many factories will dispose of some surplus products beyond foreign trade orders, or brand some well-known brands, and the price is usually low, usually 2-4 fold of the normal price, which is a good purchase channel. 4) Purchase overstocked or cleared products. Due to the urgency of treatment, the prices of such commodities are usually extremely low. If you have enough bargaining power, you can eat it at a very low price. However, turn to online sales, make use of the advantages of online sales, and use the geographical or time-space price difference to obtain enough profits. So you should often visit the market and pay close attention to market changes. 5) Find special purchase channels. For example, if you have relatives and friends in Hong Kong or abroad, you can help them enter some goods that are invisible in the domestic market, or some goods with lower prices. If you are in places like Shenzhen and Zhuhai, you can even get a pass and go out to Hong Kong and Macao to purchase goods yourself. Among the above purchase channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchase channels, which requires sellers to spend more time and care. Buying goods is a very important link in opening a shop online. No matter through what channels, low prices are the key factor. If you find a good and cheap source of goods, your online shop will have the cornerstone of success. Taobao/store opening is completely free and very simple. Let's talk about the steps of opening Taobao 1. To open a shop on Taobao, you must first register as a member /member/register.jhtml? F=top, it's easy to register Taobao members for free. You need to fill in the user name on the registration page, which can be a Chinese name, set the password, and confirm the opening of the member account. You can apply for one at Yahoo, Sina, Sohu, Netease and other major websites for free. 2. When your registration information is completed, Taobao will reply to your email. Log in to your email address. Answer a confirmation message automatically according to Taobao's prompt, and your Taobao member will be registered successfully. 3. Taobao members can apply for Alipay /user/user_register.htm for free after they have successfully registered. Alipay is the core guarantee of Taobao's online transaction security. Alipay is a third-party organization, honest and neutral. Can fully protect the safety of goods and money and the interests of buyers and sellers. There is no worries during the transaction. To apply for Alipay, you must have a bank card that can be paid online, and then go to the bank to apply for a card that can be traded online (China Merchants Bank is highly recommended, and the transfer speed is the fastest). So you will have two accounts, one is the Alipay account given to you by Taobao, and the other is the bank account bound to the Alipay account; The money in your Alipay account needs to be transferred from the bank card or returned. Your money can be deposited in Alipay account or bank account. The money in Alipay account cannot be withdrawn directly, and it must be transferred to the bank card before withdrawal. 4. Due to the implementation of the online real-name registration system, opening a store in Taobao requires "Alipay personal real-name witness", which includes three parts, namely "filling in personal information". "Verification of identity documents" and "Verification of bank accounts". After each part is submitted, it must be approved before you can start your own shop trip. 5. Conditions for opening a store: first, register as a Taobao member and open an account, then apply for Alipay and pass the witness card, and finally publish 10 baby on Taobao and keep it for sale, so that you can open a store on Taobao for free. 6. the release of goods is very simple. Choose a price or auction, and fill in the details of the goods sold so that buyers can understand. For details, please refer to the following methods:/html/20061014/200614103632.htm). Credit evaluation is divided into praise, encouragement and criticism. Praise adds one point, encouragement does not add points, and criticism deducts one point. I have written several articles about how to open a shop on Taobao for free before, but I only briefly introduced some things about how to sell and what to sell, and did not introduce the process of opening a shop on Taobao in detail. Today, I will bring you a specific process of how to open a shop on Taobao. First of all, it doesn't cost a penny to open a shop on Taobao. Hehe, so you don't have to worry about what fees you will pay. Ok, here are the steps: 1. Looking for the source of goods (related to the fate of the store), want to open a store, have you ever thought about selling any treasures? Many people don't know what they should sell, just listen to what others say is good to sell, and they are chasing others to sell. Have you ever thought that others have sold it for a period of time, with experience, stable supply and great price advantage? Do some research before opening a store to see what the current market demand is, how big the demand is, and how many sellers are selling online now. These all need to be examined in detail. Imagine how happy you will be when you just step into the big family of Taobao. I think everyone has a lot to learn. Good supply, less but better. Someone asked: what is less but better? Is it better to have as few treasures as possible in the store? A small number refers to selling such a baby on Taobao (the baby in the store is more conducive to others' search); Ok, of course the quality is better. Now Ms. Taobao's jewelry is a big selling point. Are we all going to sell jewelry? A: No, if everyone goes one way, it will be narrow and small. Buyers shop around, and dozens of stores sell the same jewelry. What do you think is the probability of buying something from you? Of course, the ultra-low price is another matter. The baby we are looking for is a well-known brand, which is sold less on Taobao. The goods should be beautiful and of very good quality. Even if you can't find it in other people's stores, where do you think buyers will buy it? Needless to say, everyone knows. I suggest you don't take the old road. "Go your own way and let others talk." Second, the name of the store is very important, don't ignore it. A good store name is to reflect what the store is running, so that people can look very clear and remember it at once. Third, the store decoration (whether it is creative) As the saying goes: clothes make the man, and gold depends on the Buddha. When you see beautiful women and handsome men in the street, do you all want to see more and stay on them for a while? If people were beautiful, handsome and dressed in rags, would you want to see more? I don't think so. In fact, all the shops are the same. Whether they can attract others' attention and let others see more depends on how much thought the owner has spent on it. As for how to decorate, I won't go into details here. There are many such posts in the community. Just do a casual search. Fourth, the baby's name has been found and the store has been decorated. Now it's time to give the baby a nice name. What kind of name is perfect? The name is not only beautiful, but also not practical. People buy things in Taobao, not directly into your store. How do others know the address of your shop? Continue to see the introduction behind), everyone's search keywords are different, and the search results are different. Make good use of the number of words, try to marry the baby's name in detail within the allowed number of words, and let others search as much as possible. Fifth, the baby's detailed information name is written. It's time to add a detailed description to the baby. Be sure to try your best to show the baby's functions and characteristics. In addition to explaining the baby's size, color and other basic information, but also write the baby's characteristics. Can let buyers fully understand all aspects of the baby, and then let buyers have a sense of trust. In the description of the baby, you should also indicate the rules and precautions of postage. To increase the buyer's desire to buy. Sixth, the baby picture picture can be said to be half the battle, and the picture on the online store is the most intuitive feeling of the buyer. If the picture is a physical picture, someone will ask me what to do if my photography skills are not good. It doesn't matter. There are many posts in the community that teach you how to take pictures and how to deal with them. Go find them. I'm sure you can take beautiful photos after you finish learning. Seven, the upload time of the baby Some people say that as long as it is not uploaded when the number of buyers is the largest, it means that there is no upload. It is conceivable how important it is to upload the baby, and when is the time to buy the most people? According to statistics, from 2 pm to 5: 30 pm and from 8 pm to 1 1, the buyers are the most. This time the baby was put on the shelves, and it was also this time. The closer and higher Taobao search is to the goods off the shelf, the greater the chance of being searched. Eight, window recommendation Every store has a recommendation position, and the level of credibility determines the number of window recommendation positions. How to make good use of this limited window recommendation? As I said just now, the closer to the bookshelf, the higher the search. Of course, you should recommend cheap products close to the shelves, so as to improve the baby's browsing rate, and the shop's browsing rate will follow. Even if the recommended baby is replaced. Nine, friendship links I believe everyone knows that each store has 35 friendship links. How to make good use of these 35 friendship links? Looking for successful people, of course. Is it better to drill more? I don't think so. If you look at the links of diamond sellers, you will find that most of the links are full. What should I do? Who should I talk to? Don't worry, listen to me slowly. Diamond sellers are good, but others are too busy to give you links, right? I don't know if you've noticed, but friends who reply like to sit on the sofa. Do you know why? Sitting on the sofa is the first position. When others go to the front, they can see it without dragging, but not necessarily below. It is best to build a link as far as the front. If you can build a link with the diamond seller, it will be better in the front position. You can go to a seller's shop with a certain degree of credibility. Baby is more popular and has a large number of views every day. It is not more important to establish links with them than with diamond sellers. At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success. When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens-white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies. Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores. In addition, the attributes of the goods themselves also have a restrictive effect on sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy. What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business. 1. Jewelry: "Crystal" and "Jade Pendant" sell well. Jewelry classification has always been the most active classification of online transactions. In 2008, the new favorite crystals and personalized pendants of popular jewelry were favored by buyers. In the first half of 2008, * * net crystal bracelets can sell more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silver ornaments and jade led to the sales heat wave of online jewelry classification in 2008. Second, the classification of gifts at home: "Zippo" and "bedding" are favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2008, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only one style, Zippo Classic Chrome, sold more than 20,000 pieces in 2007. The hot sale of bedding shows another major feature of online shopping-practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets. Third, the classification of mobile phones: "can take pictures", "color screen" and "chord" are favored. Mobile phone owners will never let go of any new features that can show their personality. In 2008, mobile phones that can take pictures will undoubtedly become the focus of fashion. Sony Ericsson T6 18, affordable and functional, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2007, its network sales reached more than 4,500 units, and the momentum in 2008 did not decrease. Clothing categories: Jeans, dots and stripes continue to be popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2007, the popular jeans with low waist and slim fit were favored by white-collar workers, and about 2,500 pairs were sold every month. The popular polka-dot stripe pattern in 2007 continues to be a bright color for online sales, among which polka-dot stripe handbags are the best. Due to the reasonable price, nearly 1,000 pieces can be sold every month on average. V. Collection classification: The upsurge of "Olympic" related collections continues. The outstanding performance of Olympic athletes in Athens triggered the 2008 Olympic fever, which also led to the collection of various Olympic-related souvenirs. During this period, the online collection classification transaction was extremely hot. From June to August, 2008, the sales volume of Olympic single products exceeded 65,438+0,000. According to the analysis of * *. Com, the most promising online stores in sports goods, real estate and other related industries in 2009 have the same feature: they are not as fancy and electronic as the previous online hot-selling products, but they are real daily necessities, but they also have high requirements for personalization. The most specific steps for Taobao to open a store: First, before opening a store: A. Registered member name: The name is very important, and a distinctive name can make others pay attention to you and remember you; How to become a feature is a matter of opinion. Taboo is a long English name or a string of meaningless numbers. We are all from China. Although there is no shortage of English, I believe that most buyers of Taobao are just like pig brain (if pig brain is wrong in this regard, please write to me), and English is not very clear. To me, a string of letters, like a meaningless number, may not be remembered after reading it n times. Name a few distinctive names: pig brain plug (hey, let me be narcissistic, stop hitting me, it's already a pig's head, what else do you want? He doesn't look like a good man (a colleague of mine, whose name is really amazing, made me remember him at first sight, and I will go to his shop if I have nothing to do. ? Tingting liangliang ㄕㄕ m's name is the same as the name of the store, which is a bit like fatigue bombing, but I really made it easy for me to remember her. ) password: I don't need to say more about this. Everyone should pay attention to safety. The password is preferably an unordered combination of English+numbers+symbols, and it is best that 16 people become Alipay members: Alipay. B. apply for certification: a small action only needs a few mouse clicks, but it takes a long time to wait patiently. It is best to use a digital camera or scanner to shoot (scan) the ID card and upload it. Although there are still ways to upload the ID card by fax, sometimes the quality of the fax is very poor. Many people tried to send it n times, but it was still vague and could not pass the certification. Most sellers have digital cameras. It shouldn't be difficult to take a clear photo:), and then wait for three working days, and the certification should have the result. If you can't pass the certification for some reason, Taobao customer service will contact you:) Taobao University: It takes a long time to wait for certification. What should you do during this time? It's time to do market research. There are many things to learn before opening a shop. Taobao University is a good place. You need to consider not only the source of goods, but also the price, transportation, after-sales and other issues. These questions can be answered in Taobao University, and it is also good to learn more from the experience of some predecessors. The second is to pass the certification. A. The purchase has passed the certification, but the store cannot be opened for the time being. You should keep 10 babies for sale. After a few days of thinking about what to sell and where to buy, you can start doing it. Taobao University has many essence posts about the supply of goods. If you don't understand, you can turn them over. The essence post of experience talking about life also needs to be read. If you don't have a physical store or a good supply, Pig Brain suggests that you sell some cheap fashion gadgets or distinctive DD. Most of the buyers on Taobao are school students and young office workers, aged between 15 and 35. Find out the positioning and audience of the products, you can start visiting similar stores in Taobao, study more high-end stores, and see their treasures, sales volume and characteristics. It is best to know them. Baby, it's better to have someone around than not to have me. B. When the baby comes back, it's time to take a drifting photo of the baby. It is not recommended to use photos provided by suppliers. Real photos can make buyers feel real and reflect the seller's intentions. Taobao University has many posts about taking photos and retouching photos, so you can learn from them. In short, the baby is beautiful, but the premise is true, and too many photos are easy to distort. It may bring trouble to future transactions. After the photo is taken, you can put a faint watermark on the photo to indicate your store name (you haven't opened a store at this time, but you should think about the store name). After you open a store, you should also write down your store address in order to prevent someone from stealing your precious pictures. If you do this, someone will steal your photo, then you should laugh. Because someone is promoting your shop for free. C. Baby's name There is a beautiful picture of the baby. You should put it on the bookshelf, and the baby's name should be good. Think about what keywords you would use to search if you were a buyer and if you wanted to buy this product. In addition to giving your baby a nice name, you should also pay attention to commonly used keywords, which is an important factor to ensure that your baby is searched. This is a baby photo of a soul mate girl. Taking the above picture as an example, the pig brain estimates that DD should be a bracelet, but the product name is the natural powder crystal of Eleanor Fashion Crystal Museum. The name only explains the material of this bracelet, and the most important word "bracelet" is not written. If I am a buyer, I will search for "bracelet" when I buy a bracelet, and this baby will lose the opportunity to be browsed. I think few buyers will have a strong purpose to search specifically. There are many people who sell baby names with different problems and miss many opportunities to be searched. You need to pay more attention. D. Beautiful baby descriptions are essential. Pig brain is used in web design, and the artist is not bad (hey, a little narcissistic). I have a strong sense of whether the page is beautiful or not. I am disgusted to see some baby descriptions that use many font colors and set many different font sizes. This is not only disorganized, people can't find the key points, but also the fonts that are too big and too small are easy to produce disgust. Coupled with the colorful colors throughout, it is like putting a lot of ingredients in the pot, but people can't taste the taste of eight-treasure porridge. Really beautiful baby, description, clear, focused, maybe not too many colors, but easy to read and comfortable. Okay, it's a little long. I hope I don't feel dizzy after reading it. Hehe, that's the same sentence. Let's put down our patience and study hard. How to open a shop on Taobao for free to make money is actually very simple. I hope the road to making money online is smooth sailing! ..