Only Chen Ho Fang Zhiyuan.

Photo/Text Xu Yongsheng reports on Chen Zhe, bringing forth the old and bringing forth the new. Thick accumulation and thin hair, thick morality. There are many kinds of wines in China, and Chen Ho appealed to personality through wine, which opened up a new way to understand wine and more deeply conformed to the traditional culture of China. He is interested in writing poems and splashing ink. Every festive season, wine has placed the feelings of China people, such as character, character and wine, deeply embedded in the soul of China people!

After the Mid-Autumn Festival on August 16, 2008, guests gathered and the breeze was sultry. The beautiful young lady Wang Juan held a banquet in your honor. The autumn wind is peaceful and smooth, the tea smoke is curling and the wine is overflowing. From the beginning of East China, we are carefree, and from the beginning of "wine is the best medicine", there are many witty remarks, and from ancient times to the present, there are also teachers Chen from Jiangxi, who have demonstrated them in person.

It is understood that Chen Ho is an authentic Khun Sa Maotai-flavor wine from Maotai Town. Its process is complex and the cost is the highest. Tian Fei Maotai is a Khun Sa craft. Sand refers to the red tassel glutinous sorghum used to brew maotai-flavor liquor. This is a Khun Sa technology that can make wine without destroying the whole grain of sorghum. There are few Maotai-flavor liquors in Khun Sa, but the world Maotai-flavor comes from Guizhou, and Guizhou Maotai-flavor comes from Maotai. Chen Ho Distillery is located in the core producing area of Maotai-flavor liquor in China, covering an area of 3.5 square kilometers in Maotai Town, close to Chishui River, a famous wine river in China.

Wine is Chen's fragrance, worthy of the name, worthy of the name The name of wine vividly shows the profound culture of China, and further highlights the deep integration of wine and culture. Wine reflects the quality of wine and people's taste. The first is the place name, which represents the specialty of a place. Maotai, Fenjiu, LU ZHOU LAO JIAO CO.,LTD, Hengshui Laobaigan, Xifeng, Jiannanchun, Wuling Chun, Lu Yi Daqu, etc. All belong to the current place names or the ancient appellations of the current place names. Followed by the name of water. Brewing water is so important that many wines are named after their own water sources, such as Yanghe, Gu Jing, Liuyang and Zhijiang Daqu. The third is the name of the person. Take the famous people who are related to themselves in history, such as Du Kang, Liu Lingzui, Shi Xian Taibai, Lai Mao, Elvis Presley and Hua Mao. The fourth is the name of the raw material. Take the names of the raw materials used for brewing, such as: grain machine, Wuliangye, red sorghum, roasted peas and so on. The fifth is the process name. Take the special craft or historical origin of your own brewing, such as Erguotou, 1573, Sanhua wine in Fang Shuijing and Guilin. The sixth is the characteristic name. Named after one of its own characteristics, such as the four characteristics of Site wine from its own body; The burning knife comes from its own strong taste; Stuffy donkey, a kind of wine from Inner Mongolia, got its name from its intensity. It is said that a donkey can be suffocated in one bite. The seventh is the name of the bag. Take a highlight of your own package, such as safflower lang, Blue and White Lang, and Wailang.

The eighth is the name of value orientation. Take your own value orientation, values, vision, etc. All the words with good moral character in China's Four Books and Five Classics, such as benevolence, righteousness, propriety, wisdom, faithfulness, yuan, constancy, benefit, frugality, naturalness, morality and freedom, have become trademarks of liquor. The ninth is the positioning name of the customer base. Take the names of your target customers, such as Jiang and the old village head. The tenth is the cognitive name. For thousands of years, in the minds of China people, the cognition of liquor has been imperceptibly formed. For example, good wine is not afraid of deep alleys, so it is named deep alleys; Good wine tastes soft and is named soft; The wine is Chen Xiang, named Chen Xiang and so on.