Ouyang Nana switched jobs from Alibaba to NetEase? Interview footage exposed! But I advise you not to imitate her...

Last year, the news that Ouyang Nana joined Alibaba and became the styling partner of Alibaba's new force sparked heated discussion.

Recently, Ouyang Nana announced that she has been hired by NetEase Youdao to become the spokesperson for NetEase Youdao Dictionary. She also shared a video of her interview with NetEase.

Although this is just an advertisement, the questions asked by the interviewer in this video make people shout "real"!

"Please introduce yourself first."

"Why do you want to apply for this position?"

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"Do you know anything about this product before?"

"Do you think you are qualified for this job?"

"Do you have any questions? Did you ask us? ”

…

Do these questions sound familiar?

This is a must-have question in every interview!

But from Ouyang Nana, I saw the pitfalls that many fresh graduates will step on when applying for jobs...

Of course, in the video, onboarding A year after Alibaba, Ouyang Nana, who is well versed in Internet routines, answered the interview questions in a smooth manner and even used a set of Alibaba slang.

Netizens said: "Show me off, I wouldn't believe it without Ali P8!"

But in reality, if you are not like Ouyang As a female star like Nana, who has her own traffic and national status, it is recommended not to be misled by the answers in the video!

Next, let’s review Ouyang Nana’s interview.

Preparation before the interview: Dismantling the job JD

First of all, before the interview, we must study the recruitment carefully Require.

This is the recruitment requirement for Ouyang Nana’s interview position. It seems quite simple. It only requires academic qualifications, professional experience, voice conditions and workload. It seems very simple!

But in fact, the recruitment of big companies seems to be like this. They don’t seem to have high requirements and even seem approachable...

For example, the following job requirements are the real NetEase It seems that the requirements for marketing positions in school recruitment are not rigid except for academic qualifications!

What is the actual result? Thousands of troops are crossing the single-plank bridge...

So do your homework before the interview, and you must not take it lightly!

Be sure to sort out each requirement on the JD to see if you have relevant experiences and examples to prove it.

For example, item 2: "Familiar with relevant processes of marketing planning and implementation", how to prove it?

Generally, internship experience is essential when interviewing for positions in large companies. If you have a marketing-related internship experience, you can simply tell that you were a marketing intern at xx company. You were mainly responsible for the marketing work of the xx project. You participated in the xx link and gained marketing-related majors. knowledge and practical experience, etc.

If there is no relevant internship, students who have not yet graduated can consider finding an internship experience related to the position, so that they can perfectly match the target position when they graduate.

If you have graduated, then if you have studied marketing-related courses in school and done relevant social practice, you can also optimize them and display them.

Article 3: Excellent communication and coordination skills, and sense of work responsibility.

This can be found from your previous internships or teamwork at school. How did you communicate and coordinate when the team encountered difficulties, and exert your own sense of responsibility to promote the entire project.

Article 4: Solid writing skills, familiar with various new media platforms and short video platforms, and able to use PS, Premiere and other software.

For this item, you can talk about whether your writing has won awards, whether it has been published in newspapers and magazines, or whether you have published your own articles on the platform. What are the specific number of views and likes? It is best to have relevant new media accounts and be a KOL. Eye-catching data must be listed.

"Let me introduce myself first"

In the video, Ouyang Nana introduced her name, age, graduation school, and then said Check out my hobbies.

But in fact, this is an unqualified self-introduction.

Because there is too little information, and the interests and hobbies mentioned in it are not related to the requirements of the JD position. In a real interview scenario, it is difficult to arouse the interviewer's interest.

First of all, it is best to limit the time of self-introduction to 3-4 minutes. The information that can be included is:

1. Your name, graduation school, and professional status

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2. Regarding your understanding and interest in the job position, tell me why you chose this company, this position, and what you have studied for it

3. Tell me about the position-related One or two highlight experiences and what the final outcome was.

"Why do you want to apply for this position?"

The following is Ouyang Nana's answer:

Here, Ouyang Nana mainly talked about her understanding of the job and her own interests, saying that this job can bring her a sense of accomplishment, but such an answer is far from enough in a real interview scenario.

In fact, in the previous "My Agent and Me", Ouyang Nana also interviewed Yang Tianzhen's company's fashion department intern.

The department director inside asked her why she wanted to apply for this position?

Ouyang Nana said casually that she likes clothing matching just because of her interest.

The stern director rolled his eyes silently and said: "Too many interns say they are interested in this position, but when asked what they have paid for it, they cannot answer."

It is recommended that you use the 4why template to answer:

1. Why this industry? You can mention the development trend of this industry, the market structure, your own passion, etc.;

2. Why this company? Including the company's corporate culture, industry status, company vision, etc.;

3. Why is this position? You need to mention your relevant experience, understanding and love for the position;

4. Why should the other party choose you? You need to focus on your strengths, abilities and compatibility with the position.

Do you know anything about our company's products?

When the interviewer asked this question, Ouyang Nana only answered two sentences:

This is basically a must-ask question in the interview, but this answer is obviously not very appropriate. Being sincere will not make the interviewer have a deeper impression of you.

If you can tell something that other candidates have not said, it shows that you have done a lot of homework and are enthusiastic enough about this position, and the interviewer will give you extra points.

It is recommended that you do your homework from the following perspectives:

1. Browse the company website and all pages to understand how they promote their products , what is the style, and what is the company’s vision/strategy in recent years? Where does the position you are applying for fit into their strategic goals?

2. Check all the company’s recent recruitment positions to see which departments of the company are expanding and which departments are shrinking;

3. Search for content published by third-party organizations, such as media news , industry reports, etc.;

4. It is best to experience related products and similar competing products in person, and analyze their advantages, disadvantages and areas for improvement.

Even if you make an analysis report and give it to the interviewer before the interview, you can get extra points!

Why are you qualified for this job?

When the interviewer asked: "We are an Internet company, do you think you can adapt to such a job?"

Ouyang Nana threw out a lot of words in the video Terminology, looks awesome.

“In order to better align the needs of this project and find a suitable approach, we first focus on the product itself, and then gradually penetrate the target users, using our own existing resources as a starting point to connect related ecosystems. Create a closed loop of business, while improving business capabilities, accumulate feasible methodologies, and ultimately achieve feedback to empower the brand image of Youdao Dictionary. ”

In the video, Ouyang Nana can make jokes, but we are not suitable to answer this way in interviews.

Because it is all empty clichés and has no substantive content at all.

If you answer like this, the interviewer will definitely ask you:

"What kind of user are you talking about? What are their characteristics?"

" How to gradually break through? ”

“What are the existing resources? ”

“How to build a closed business loop? ”

"What is the methodology of precipitation?"

...

If you cannot answer these questions, the interviewer will easily deduct points from you.

Regarding this issue, we don’t need to be so “lofty”, but can be more pragmatic.

The answer can be divided into 3 parts to answer:

1. I have relevant experience (internship experience, practical experience, course study, etc.) ;

2. I have relevant abilities (what successes have I achieved because of such abilities);

3. I have sufficient motivation (from my love for the industry and position) and describe it from the perspective of your own career planning).

Do you have any questions for me?

Finally, the interviewer asked: "Do you have any questions to ask us?"

Ouyang Nana directly asked the classic question: "The position here is P How many? ”

I can only say that he is from Ali, good guy! I call him good guy!

But I still have to say, unless you are Ouyang Nana herself, don’t imitate her!

In fact, the interview is a two-way selection process. Finally, it's your right to ask the interviewer questions, and you don't have to act humble.

However, time is limited after all, so try to pick the key questions you are most concerned about and ask them.

From the interviewer’s answers and attitude, we can also evaluate in reverse: Is the leader’s attitude sincere, and is his words and deeds friendly? If the interviewer of a company acts condescending, or treats you with cynicism or disrespect, then no matter how well-known the company is, I advise you to think carefully.

Of course, you can learn from Ouyang Nana’s perspective and start from the position.

Ask about the actual work required for this position, the future development direction, the company's organizational structure, promotion mechanism, etc., express your willingness to work in this company for a long time, and also learn about the position you are currently applying for. Is it a core department of the company and will it be at risk of being laid off in the future?

You can also ask what the company's current development plans are and see which business development the company values ??more.

On the one hand, this can show that you are a person with a long-term vision. On the other hand, it can also know whether your position will be valued in the company in the future.

In addition, you can also ask about the department’s working atmosphere, leadership style, etc., or the interviewer’s personal career experience and views on some industry phenomena.

Finally, let me avoid some pitfalls. This is a mistake that many students are prone to make:

1. What is the salary for this position?

Can you ask? You can ask, but according to the company's recruitment process, the interviewer may not know how much salary he can give you. Salary negotiation usually occurs after you are accepted.

2. Does the company work a lot of overtime?

Is it okay to ask? You can also ask, because whether there is a lot of overtime must be the most important issue for every migrant worker. But if you ask this question during the interview, you will waste valuable opportunities and appear too small. Whether the company works a lot of overtime and what the benefits are, we can get information by searching online or asking internal staff.

Finally, I hope everyone can get the ideal offer like Ouyang Nana~

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