What does e-commerce do?

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.

At the same time, network marketing is also the product of e-commerce, and for network marketing, we should make a good network marketing plan before doing it, so as to facilitate the implementation of the plan.

The way of thinking in the Internet age is not limited to Internet products and Internet companies. The Internet here not only refers to the desktop Internet or mobile Internet, but also includes the pan-Internet, because the future network form must span all kinds of terminal devices, such as desktops, notebooks, tablets, mobile phones, watches, glasses and so on. Internet thinking is to reduce the dimension, so that the Internet industry can actively integrate into the physical industry and keep a low profile.

This is also internet plus's time. If you want to move your business online, you need a carrier to display your products, or build a website platform, or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If a website wants to get traffic, it can't do without SEO optimization technology. SEO optimization technology is the technology to master the whole Internet traffic portal, and it is also a sharp weapon for our traditional enterprises to open up Internet channels. Therefore, if we want to play around internet plus, we must learn SEO technology.

The core of SEO is Internet thinking.

The first connotation of "SEO" is "Internet thinking+". The first step for traditional enterprises to integrate into "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of internet business model, many internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for offline operation of traditional enterprises. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.

What kind of person you study SEO with determines what kind of person you become.

If we learn from the weak, we will become weak, and if we learn from the strong, we will become strong. So what kind of people you mix with determines your direction in this industry. There is such a person who has been sharing the systematic knowledge and problem-solving thinking of SEO on the Internet every night since 2007. It has been nine years now. Under his training, a large number of excellent SEO executives and entrepreneurs were born. Do you want to learn from him? This is not a problem. You only need to pay time and nothing, so you can listen to his class. If you want to listen, you can join this group. First, May 4th1day, then the last three digits: 2 145, and the last two digits are: 15. Combine them in order, and you can find our idol and let you know what SEO is. But many of them are outdated, because the internet is constantly changing, which is also to avoid letting everyone learn the wrong outdated knowledge. What I want to say is that unless you want to learn this knowledge and expose yourself to the Internet, if you just come to join in the fun, don't come.

E-commerce is a business activity using microcomputer technology and network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. However, electronic commerce is not the same as electronic commerce.

Even though e-commerce has different definitions in different countries or fields, its key is still the business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it includes not only the main connotation of shopping, but also auxiliary services such as logistics and distribution. E-commerce includes electronic currency exchange, supply chain management, electronic trading market, online marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection system. In this process, the information technologies used include: Internet, extranet, e-mail, database, electronic directory and mobile phone.

First of all, e-commerce is divided into broad sense and narrow sense. E-commerce in a broad sense is defined as using various electronic tools to engage in business activities; In a narrow sense, e-commerce is defined as mainly using the Internet to engage in business or activities. Regardless of the broad or narrow concept of e-commerce, e-commerce covers two aspects: first, it cannot be called e-commerce without the platform of Internet; Second, what is done through the Internet is a commercial activity.

E-commerce (EC for short) in a narrow sense refers to global business activities carried out by using electronic tools such as the Internet (including telegraph, telephone, radio, television, fax, computer, computer network, mobile communication, etc.). ). It is the sum of all kinds of business activities based on computer network, including the behaviors of suppliers, advertisers, consumers, intermediaries and other interested parties of goods and services. People generally understand that e-commerce refers to e-commerce in a narrow sense.

Broadly speaking, the word e-commerce comes from e-commerce, that is, business activities conducted by electronic means. By using electronic tools such as the Internet, companies, suppliers, customers and partners can enjoy information through e-commerce, realize the electronization of business processes among enterprises, and cooperate with the electronic production management system within enterprises to improve the efficiency of production, inventory, circulation and capital of enterprises.

The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, including any electronic tools among suppliers, customers, governments and other participants. Such as EDI, Web technology, e-mail, etc. * * * Enjoy unstructured business information, manage and complete various transactions in business activities, management activities and consumption activities.

E-commerce is the whole business process of realizing electronization, digitalization, networking and commercialization by using computer technology, network technology and remote communication technology.

E-commerce is the transaction process of business activities conducted by electronic means within the scope permitted by law, with business activities as the main body and computer networks as the basis.

E-commerce is a process of constantly optimizing various activities of enterprises by using digital information technology.

The concept of commerce (e-commerce), in 1997, the company put forward the concept of e-commerce (e-commerce). E-commerce focuses on electronic transactions, emphasizing the transactions and cooperation between enterprises and the outside world, and the coverage of e-commerce has expanded a lot. In a broad sense, it refers to the use of various electronic tools to engage in business or activities. In a narrow sense, it refers to the use of the Internet to engage in business activities.

The formation and transaction of e-commerce cannot be separated from the following four aspects:

I. Trading platform

The third-party e-commerce platform (hereinafter referred to as the third-party trading platform) refers to the sum of information network systems that provide transaction matching and related services for two or more parties in e-commerce activities;

Second, platform operators.

Operators of third-party trading platforms (hereinafter referred to as platform operators) refer to natural persons, legal persons and other organizations that have registered with the administrative department for industry and commerce and obtained business licenses, engaged in the operation of third-party trading platforms and provided services for both parties to the transaction;

Third, station operators.

In-station operators of third-party trading platforms (hereinafter referred to as in-station operators) refer to natural persons, legal persons and other organizations engaged in trading and related service activities on e-commerce trading platforms.

Fourth, the payment system

Payment system is a kind of financial arrangement, sometimes called clearing system, which is composed of intermediaries and professional technical means that provide payment and clearing services, and realizes payment instruction transmission and fund settlement.

E-commerce has a relatively perfect portal with information flow, capital flow and logistics.

being value

The value of e-commerce lies in allowing consumers to shop and pay online through the network, saving time and space for customers and enterprises, greatly improving transaction efficiency and saving a lot of precious time, especially for busy office workers. 2 1 century, in today's diversified consumer information, it has become a habit for consumers to know the product information of local shopping malls through online channels such as Baidu micro-purchase, Taobao and Newegg. And then enjoy the fun of on-site shopping.

Mobile e-commerce

Mobile e-commerce is B2B, B2C or C2C e-commerce using mobile phones, PDA, PDA and other wireless terminals. It perfectly combines the Internet, mobile communication technology, short-distance communication technology and other information processing technologies, so that people can conduct various business activities at any time and any place, and realize online and offline shopping transactions, online electronic payment, various trading activities, business activities, financial activities and related comprehensive service activities.

Mobile e-commerce is produced under the condition of highly developed wireless transmission technology, such as 3G technology, which is often mentioned as the carrier of mobile e-commerce. In addition, Wifi and Wapi technologies are also one of the options for wireless e-commerce. The mobile phone conference solution of using the mobile phone in time to hold a conference call quickly. Experience the new concept of 3G/wifi network mobile conference, and manage the conference with your mobile phone at any time during the conference to maximize work efficiency.

Second life

Virtual world is a very interesting e-commerce model. This is a user-defined world where people can interact, entertain and do business. The most famous virtual world is Second Life.

Marketing mode:

Service marketing, experiential marketing, knowledge marketing, emotional marketing, experiential micro-marketing, educational marketing, differentiated marketing, direct selling, online marketing, search marketing, etc.

development trends

Broader environment: People are not limited by time, space and traditional shopping, and can conduct online transactions anytime and anywhere.

Broader market: The world on the Internet will become very small. A merchant can face consumers all over the world, and a consumer can shop in any merchant in the world.

Faster circulation and lower price: E-commerce reduces the intermediate links of commodity circulation and saves a lot of expenses, thus greatly reducing the cost of commodity circulation and transaction.

More in line with the requirements of the times: now people are increasingly pursuing fashion, paying attention to individuality and shopping environment, and online shopping can better reflect the personalized shopping process.

Domestic prospect

During the "Twelfth Five-Year Plan" period, China's e-commerce industry has developed rapidly, the industrial scale has expanded rapidly, and e-commerce information, transactions, technology and other service enterprises have emerged constantly. In 20 10, the transaction volume of e-commerce market in China has reached 4.5 trillion yuan, up 22% year-on-year. 20 1 1 year, the total amount of e-commerce transactions in China reached a new high, reaching 5.88 trillion yuan, of which the e-commerce transactions of SMEs reached 3.2 1 trillion yuan.

20 12 in the first quarter, the overall transaction scale of China e-commerce market was 1.76 trillion, up 25.8% year-on-year and down 4.2% quarter-on-quarter. 20 12 in the second quarter, the overall transaction scale of China e-commerce market was 1.88 trillion, up 25.0% year-on-year and 7.3% quarter-on-quarter.

By the end of 20 13, the transaction scale of China e-commerce market reached 10.2 trillion, up by 29.9% year-on-year. Among them, the transaction volume of B2B e-commerce market reached 8.2 trillion yuan, a year-on-year increase of 3 1.2%. The transaction scale of online retail market reached 1885 1 billion yuan, up 42.8% year-on-year. The top ten provinces (including municipalities) are: Guangdong, Jiangsu, Beijing, Shanghai, Zhejiang, Shandong, Hubei, Fujian, Sichuan and Hunan.

By the end of 20 13 and 12, there were more than 2.35 million direct employees in e-commerce service enterprises. The number of employees indirectly driven by e-commerce has exceeded 6.5438+0.68 million.

20 13 in the industry structure of e-commerce market segmentation, B2B e-commerce accounts for 80.4%; The market share of online retail transaction scale reached17.6%; Online group buying accounted for 0.6%; Others account for 1.4%.

E-commerce support policies will be introduced.

On May 28th, 20 13, the National Development and Reform Commission indicated that the 13 department would introduce a series of policies and measures to support the development of e-commerce from five aspects: trusted transaction, mobile payment, online electronic invoice, business circulation and logistics distribution. According to the Survey Report of China E-commerce Industry released by Industry Insight, the e-commerce in China continued to grow rapidly in 201kloc-0/year, with the transaction volume exceeding 8 trillion yuan, up by 3 1.7% year-on-year.

20 13 On May 28th, the National Development and Reform Commission indicated that the State Administration for Industry and Commerce was working with relevant departments to promote the standardized management and service of subjects, objects and basic information of e-commerce transactions. The General Administration of Quality Supervision, Inspection and Quarantine is also striving to establish a standardized management system and a quality publicity system for basic information of e-commerce trading products based on a unified product coding system; The Ministry of Commerce vigorously promotes the construction of credit monitoring system.

In terms of mobile payment, the People's Bank of China is studying and formulating specific policies for the development of mobile payment to guide commercial banks and various payment institutions to implement financial industry standards for mobile payment.

In terms of online electronic invoices, State Taxation Administration of The People's Republic of China is further studying and promoting the pilot of online electronic invoices and improving the management system and standards of electronic invoices; The Ministry of Finance has studied and improved a series of rules and regulations such as the electronic express file management system.

In the field of commercial circulation, the Ministry of Commerce will further improve the policies, management systems and standards of e-commerce applications in the fields of transaction, logistics distribution and online auction.

In terms of logistics and distribution, the State Post Bureau is making efforts to establish a timely notification mechanism for express delivery in key areas, improve the series of safeguard measures for e-commerce distribution, and innovate the e-commerce express delivery service mechanism.