How to calculate the income of headline works?

What is the headline profit? How much is the 10 thousand headline? What is the reading volume of 10 thousand? Why do videos with less play sometimes make more money than videos with more play?

Regarding headline earnings, I think everyone has similar questions as above. This article will give you a clear understanding.

Creative income

We do it from the media, basically to get income. But many people don't know the calculation method and related details of headline works. If you want to earn creative income, you must know how to calculate the income of headline works.

Video playback revenue

Suppose:

On the title, the income of the work is calculated according to the following formula:

Income generation = basic income subsidy income

Among them, basic income = unit price per thousand broadcasts * profitable broadcasts/1000.

(If it is written content, basic income = 1000 reading volume unit price * profitable reading volume/1000)

The above is the calculation formula of income, but there are many key details:

First, subsidy income only subsidizes videos. Other micro headlines, articles and questions and answers. A No subsidy income.

Second, what is the income of a work? The key is to look at the unit price and profitable broadcast volume, not just the broadcast volume and/or reading volume.

Third, the unit price of thousands of dramas is not fixed. Affected by many factors, such as broadcast time, broadcast volume, content quality, originality, fan broadcast volume and so on. The unit price for thousands of readings is the same.

The unit price of a thousand plays

4. For profitable playback, it refers to the amount of playback excluding vertical video playback, undeclared original video playback, repeated clicks, playback duration less than 10 second (including data generated by automatic playback when users slide the page up and down), computer playback and abnormal channel playback data.

Clock video

Do you have any questions about the profit of headlines?

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Related Q&A: Related Q&A: How to calculate the effective broadcast volume? The term of video website broadcast volume is called VV. Some websites click in one minute to calculate a VV, and some even calculate a VV in 45 seconds, which is different from family to family.

Q 1。 Does the amount of play displayed at the front desk of each video website refer to the correct amount of play of movies or albums?

A: Most of them are album dramas.

Q2。 What is the volume of the album?

A: Before a drama is officially launched, an album will usually be built, which will contain various trailers, tidbits, movies, etc., and the amount of play they generate will be counted in this album. Therefore, some TV dramas have exceeded 100 million before they are broadcast, and this is how the statistics come from.

After a drama is broadcast, after each episode, the video website will edit a large number of previews of the next episode. Viewers who watch dramas on video websites can clearly feel that since the end of each episode this year, the number of previews for the next episode is outrageous, and sometimes there are even trailers exceeding 10, and the amount of these trailers is counted as the amount of albums played.

There are also some video websites that calculate the number of albums played in this way: any clips taken from the feature film are included in the album, including some clips that were cut off during shooting. But the interview, short video with voice-over and short video made by netizens are not in the album.

Q3。 How to calculate a playback volume?

A: Click on any website, and this website has videos. Whether it is played automatically or after the user clicks on it, whether it is on the mobile phone, PC or TV, as long as it starts playing, it is counted as the amount of play. This means that those who automatically jump to the next episode are counted in the broadcast volume.

Q4。 What about 80 episodes of a play?

A: A viewer opens an episode once, which means it is played 80 times. If he clicks repeatedly while waiting for the update, he will calculate the new amount of play.

If after one episode is broadcast, the next episode has 10 previews, and the audience has already watched all of them, then he has contributed 10 broadcasts.

Let's do a quick calculation. If you can't help but click on the preview of the next episode, you may contribute 10 a day. If a person watches 80 episodes and watches the trailer of 10 every two episodes (usually updated twice a day), then he has contributed 480 (12 times 40) to the play.

Q5。 What if I get disconnected during the viewing?

Answer: After disconnecting and reconnecting, it counts as two broadcasts. If your home network is stuck and often disconnected, then you contribute several times more broadcasts than others.

Q6。 If it is not passively dropped, what if the audience takes the initiative to pause?

A: Click Play after the active pause, and the number of plays will still be once, without increasing.

Q7。 What happens if I drag the progress bar from one place to another?

A: the broadcast volume is still one, and it will not become two. However, will dragging the progress bar break the line? If you disconnect, you are still increasing the playback volume.

Q8。 What if I drag it back? If it is delayed four times, will it be broadcast four times?

A: No, as long as you don't leave the current video, it will always be a play.

Q9。 If the video is forwarded by a circle of friends, does it count as a broadcast when you click in?

A: If the user clicks into the video website, it is counted as the amount of play.

Q 10, what are the ways to increase the broadcast volume?

A: It depends on the user's choice. What video websites do is to increase various promotion methods for users to watch.

Q 1 1, is the foreground data consistent with the background data?

A: consistent.

Q 12。 Is there any other statistical method to make the statistics closer to the real number of viewers?

A: Yes, video websites also have UV data to record the number of viewers. UV is an independent visitor, and a device is accessed by a user. This is a UV. The same mobile phone, no matter what access method, whether it is WIFI or 4G, is just a UV, because the device number is unique. But in principle, this is still not the real number of viewers, but the number of "devices" watched.

Q 13。 Since there is data closer to the number of viewers, why not use it?

A: It is a common practice in the online video industry to use broadcast volume data, just as the unit of measurement used in the TV industry is the audience rating, not the number of viewers.

The above problems can be summarized as follows:

1, click 10 preview = 10 play.

2. Disconnect and reconnect =2 plays

3, active pause (not dropped) = 1 play.

4. Automatically skip to the next episode =2 plays.

5, a person watching 80 episodes =480 plays.

= (2 episodes of feature films per day+0 trailers per day 10) ×40 days.

640 billion = actual number of viewers ×(5/6/7/8/9/ 10)× total number of episodes.

Therefore, for a drama with a broadcast volume of 40 billion, the actual number of viewers may be 40 billion divided by the total number of episodes and then divided by 5 to get 10. In this way, the actual number of viewers of Chuqiao Biography is likely to be 60 million to 654.38+0.2 billion.

I figured out the statistical method of the data, and this data is not outrageous at all.