What is the development direction of marketing specialty?

What are the directions of marketing specialty and how to develop each direction?

Chain management

Now many enterprises need talents in this field. I have studied channel management, chain operation, public relations and chain operation in marketing, and I can still control the work of enterprises. In the course of operation, it will involve the qualities needed for market research, logistics management, store sales and service. For example, Uniqlo is a chain business model enterprise.

Plan the direction of public relations

Many third-party companies, such as advertising companies or public relations companies, are industries that our marketers are engaged in. Generally engaged in market research, market development planning, business negotiations and advertising and public relations planning. At present, the work of advertising companies is not the hottest job, and many of them are hard overtime and hard work; If the marketing plan of the enterprise is good, these pressures will not be so great.

Marketing direction

The most basic work of marketing is sales. Many boys will choose to engage in sales first and then change jobs. Girls may not like sales very much. This direction includes the promotion, design and research of market products.

What is the employment direction and prospect of marketing major?

I am also a marketing major. First of all, it is certain that the marketing major is the best to find a job, because no matter which company, the products or services it provides need to be sold. These are all marketing professional jobs. First, civil servants, according to this year's civil service examination, marketing can enter the researcher of the Bureau of Statistics, and banks sell credit cards, probably not. Second, work, this kind of work probably includes planning, sales, marketing specialist, consultant and assistant, product manager, network marketing, channel manager and so on.

First of all, sales is the best job to find. Almost every enterprise needs a salesman. Doing sales means low basic salary and high commission. This development prospect depends on personal ability and has a sales prospect. Assistant sales manager > sales manager > regional manager > sales director > president. It takes about eight years to be promoted to sales director.

Secondly, planning, this position has personal observation, thinking ability, judgment ability, creativity, marketing theory and a certain level of Chinese language ability. The potential customers are Planning > Assistant Marketing Manager > Marketing Manager > Sales Director > President.

Then there is the consulting industry, which usually ends up as a consulting company by itself. When consulting, you can do your own private work and consult other enterprises.

The development prospects of the last few occupations are the same as sales, and 80% of the top management of enterprises are promoted from the two positions of marketing and financial management. After the channel manager resigns, he can act as an agent, regional agent, general agent and so on. I hope I can help you.

What is the employment direction of marketing major?

"After graduating from marketing, you can start looking for a job in both business and sales. Jobs include salesman, regional representative, market research, marketing planning, marketing management, public relations Commissioner, legal affairs, promotional services, teaching and research, etc. "

The Development Trend of Marketing Specialty

At present, China's marketing is still in the development stage. To talk about the development trend of this major, I think it will develop in a more detailed direction!

For example, real estate, FMCG, durable consumer goods, beverage industry, e-commerce, tourism, hotels and other industries. Form a more professional and targeted marketing position.

Is there a good prospect for marketing development?

Marketing is a new discipline separated from economics in the early 20th century and a branch of business administration. After graduation, I will get a bachelor's degree certificate in management.

"Marketing is everywhere" is a recognized principle in today's commercial society. Marketing majors mainly study the marketing problems of enterprises (including manufacturing and service industries), but more and more enterprises, non-profit organizations and even individuals find that marketing can provide guidance for the market.

Only by selling the goods produced by enterprises can enterprises truly realize profits. Philip, the father of marketing? Kotler once said: Marketing is a pearl in management. This fully affirmed the importance of the existence of marketing specialty.

Many people have misunderstandings about the marketing major. I remember once when I promoted my major to primary school girls, I asked them what marketing was. Many of them say they learn how to sell products. What's more, some people even say that my major is pyramid selling! Indeed, most graduates majoring in marketing will choose to sell. However, in the marketing major, there are very few courses in which we really learn how to sell things. We basically learn everything, covering a wide range. Therefore, our graduates choose to do sales after graduation, which is just a springboard when they graduate. Once we have the first-hand information about the sales front line, we can use what we have learned in school to predict the market.

Many people say that "the threshold of marketing major is low, as long as you have a mouth, you can do this profession." But in fact, people who can only sell products can only be salesmen all their lives, but those who have studied marketing (provided that you study the knowledge in the textbook seriously) will predict the future market, analyze the behavior of consumers and make correct strategic decisions through what they have learned.

I hope I can help you, and I hope to adopt it!

Where is the outlet for graduates majoring in marketing?

Marketing majors can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consultation in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.

Graduates majoring in marketing will generally engage in sales and marketing at first. At first, it was basically business. If you work hard, the pressure will be even greater. However, there is much room for improvement. If the performance is excellent, the position can be promoted to business director or engaged in marketing planning. From the perspective of employment, marketing has always been the top three demand, and from the perspective of operation, market development is an essential business sector.

Marketing major, first of all, in terms of employment rate, the average employment rate over the years is about 97%, which is a major with great demand and is needed by all kinds of enterprises. It is also for this reason that universities in China began to offer marketing majors to train talents in marketing. Now almost all colleges and universities have set up marketing related majors, which leads to the situation that the supply of marketing professionals exceeds demand, which directly leads to the decline of salary level. However, staff with rich practical experience can still raise their wages by virtue of their own business ability.

The Future Development Trend of Marketing Specialty

The first trend: the dynasty of consumers

The second trend: good products do not need to be promoted, and what needs to be promoted must not be good products.

The third trend: the mainstream advertising media will change.

The fourth trend: any industry is an entertainment industry.

The fifth trend: information technology will solve many marketing problems.

What do you think of the employment prospects of marketing major?

The employment situation is good, but it depends on whether you like it or not.

Simply put, it is ok to find a job after graduating from marketing. After all, the current market needs talents in this field. I am now in Tsingtao Brewery, and my classmates are involved in various industries, such as FMCG, industrial products, medicine, securities, finance, banking, advertising, management and so on (Shandong Finance and Economics).

Nowadays, many college graduates are not professional counterparts. If they are not extroverted children, marketing is not suitable for them. I first work in the marketing center of a securities company, which is a kind of business, but I have to learn some financial knowledge at work. The students don't want to say anything about the postgraduate entrance examination. There are many kinds of people who work, such as secretaries, clerks, assistants, flight attendants, business and reserve cadres, and there are many ambiguous positions.

After graduation, you can do sales, planning, advertising, customer service, etc., which means that you can find jobs in all enterprises that need marketing majors. (Lanzhou Jiaotong University)

As far as 30 people in our class are concerned, some are in graduate school and some are engaged in sales. For example, two are in Haier, 1 Little Swan, two are in the United States, one is in Great Wall Securities, and one is in Minsheng Bank. Some of them work in ports, logistics and transportation, such as two in COSCO and two in Zhongtong, and others can find jobs in other fields.

Let me talk about what our classmates are doing now. Some are engaged in sales in Haier, at the counter of Liqun Station, in Liqun Logistics, selling clothes, doing health care products, doing manpower, working as store managers and sales assistants in home appliance stores, and selling building materials. (Qingdao University)

As far as our class is concerned, many boys went to automobile sales enterprises and some famous steel enterprises. I think this has a lot to do with the reputation of the school. (Northeastern University)

Mainly sales, commerce, production management, procurement management and market analysis, (Taiyuan Institute of Technology)

In fact, after finishing the undergraduate course, as a marketing, there are three main points:

First, the starting point of finishing undergraduate course is higher than other high points. If you want to go to a better company, education is still more important. After all, more and more units do not want non-undergraduate courses when recruiting, and the starting point of undergraduate courses is higher than others.

Second, in order to have a better development in the future marketing career, the professional knowledge is still more important, and no matter how good the non-professional performance is, there are many things that cannot be systematically mastered.

Third, if you want to take management positions, most units still require management majors, and marketing is also a branch of management.

I hope the above will help you in your choice.