How to promote the new website?

Here I want to talk about my thoughts on website promotion. Based on the promotion of the website, the seo optimization of the website should be done first, and then the promotion should be done.

First, search engine promotion.

Search engine, English is search engine marketing, so it is also referred to as SEM. Search engine methods can be summarized into three forms, namely, search engine landing and ranking, search engine optimization and keyword advertising. In addition, there will be many forms of search engine services, all of which have evolved on the basis of these basic forms. Therefore, these basic research forms are the basis of applying various network methods.

1. Search engine landing and ranking

This method is generally simple, just fill it out step by step according to the tips of search engines. Commonly used search engines include Google Login, Yahoo Login and Baidu Login. The login details of different search engines will be different, but they are all very simple. Generally speaking, search engine login requirements include website name, website address (url), keywords, website description and contact information of webmaster. Most search engines need manual review, so the submitted information will not be displayed for several days or weeks after review.

2. Search engine optimization (SEO)

Simply put, various methods can make web pages and keywords rank high. It is not easy to get a good ranking in technical search engines (such as Baidu and Google). ) marked by robots on the network. The ranking position of the website is closely related to the quality of the website, so it is very important to do seo well.

3. Keywords advertising keywords

Advertising is a means to make full use of search engines to carry out network activities, and it is the main form of paid search engines. In recent years, it has become the fastest growing search engine. Keyword advertising has the following characteristics.

Two. Picture promotion

Picture promotion is a neglected promotion strategy. Because of the small competition, it is a good channel for beginners to promote. Please note:

1. The clarity of the picture. In order to save server resources, the website usually compresses the picture, but the user experience should be considered, which is also conducive to the promotion of the picture.

2. Picture ratio, 3 to 2 is the size that search engines like.

3. Don't promote watermarks with pictures. Although you can promote your website more directly, Baidu inclusion is more important.

4. alt tag setting of the picture, which is the only channel for search engines to understand the picture.

Three. online video promotion

Due to the rise of new media short videos, video promotion has been ignored by more people. (Here refers to the promotion of major video platforms outside the station)

1. The promotion implantation in the video is the most direct promotion method, and of course the video you provide should be valuable.

2. The title of the video is set according to the principle of seo article title.

Four. Promotion of new media

1. Publish brand marketing articles in major media. Pay attention to the monopoly settings made by all new media for their users. Just mention the brand words appropriately in the article, and pay attention to the title.

2. Short videos are hot, gathering a large number of potential users. If energy permits, this is also a good channel.

Summary: To promote websites, we should do more funnel marketing, and the traffic will point to the website for final transformation.