How to write corporate propaganda copy _ corporate propaganda planning copy model essay

A good promotional copy can improve the visibility of the enterprise. How to write a model essay on corporate propaganda film planning? The following are my writing skills and related model essays on corporate promotional film planning, please refer to them.

The writing method of corporate propaganda film copy The production of corporate propaganda film is to perfectly show the image style and characteristic advantages of your enterprise. Through pre-planning and post-editing production, the corporate image is artistically processed to increase the attention of the enterprise.

1: First of all, it is the performance of the creative copy content of the corporate promotional film. How to show the essence of a company, and how to let customers bring it to your company deeply at the first sight, the title of creative copy of corporate propaganda film plays a very important role, which always attracts the audience and shows the most essential part of your company. Therefore, the title of the creative copy of the corporate promotional film must be creative, innovative and distinctive.

2. The creative copy of the corporate propaganda film introduces the company, its history, scale and honor, shows its elegance, and makes the audience feel its strength with specific content.

3. The product display of the creative copy of the corporate propaganda film has already been introduced, so what you have to tell others is what your company does and what competitive advantages your products have compared with the same industry. These are what the audience wants to know most. People who make movies can't explain the advantages of their products well in the early stage, so how can they show their advantages? It is necessary to tap the advantages of enterprises in the creative field and shoot some characteristics and uniqueness of products.

4. After the product introduction, let others know the scale and strength of your enterprise, mainly shooting the office area, R&D department and factory area. Show the elegance of the enterprise with its real strength, let customers reach the shock of the soul and let the audience be there. After reading it, it is equivalent to a real visit to the enterprise.

The last link is that enterprises face opportunities and future challenges. No matter how strong an enterprise did yesterday and how great its achievements were, it only represented yesterday. Looking forward to the future is a link for your audience to see the potential of your enterprise. The design of the ending prospect of corporate promotional videos is also a very important link. Grasping the audience with good or bad relationship in this link will eventually create an impression on your enterprise as a whole and evaluate its future potential.

The creative copy of corporate propaganda film focuses on the theme positioning, overall positioning, performance content and creative core of corporate propaganda film. The model copy of enterprise propaganda film planning should be "both in form and spirit", with a main theme, a keynote, a clear theme orientation, and a clear core slogan from beginning to end. Even if the narration is concise, it can be accurate and full of tension, and even if it is not straightforward, it can make the theme impartial. Therefore, as long as the "God" of the enterprise is refined, there will be unlimited creative space and unlimited creative interpretation.

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In today's world, energy development, energy security and environmental security are issues of common concern to the whole world and all mankind. Founded in 1949, China Hydropower Consulting Group Zhongnan Survey and Design Institute has always been committed to clean and renewable energy and environmental protection, rooted in Hunan, China, facing the whole country and the world, participated in creating and witnessing the glorious history of China's energy development, and has become a national-level large-scale comprehensive Grade A survey and design research unit with outstanding capabilities and strength in the fields of clean and renewable energy and engineering construction management in China. In the 60-year history of struggle, Central South Institute has undertaken the general survey and planning design of hydraulic resources of 20 major rivers and 179 tributaries in China, with a planned total installed capacity of about 67 million kilowatts. Undertake more than 60 domestic and international hydropower survey and design tasks 160, with a total installed capacity of more than 60 million kilowatts; Before the project, the whole country has completed and put into operation about170,000 kilowatts, involving hundreds of billions of yuan in project investment. Wujiangdu Hydropower Station won the first prize of national scientific and technological progress, the gold medal of national excellent engineering investigation and the gold medal of design; Dongjiang hydropower station and Wuqiangxi hydropower station, which won the national excellent engineering survey gold medal and design gold medal; Wulichong Reservoir won the Silver Award for National Excellent Engineering Investigation and the Silver Award for Design; Longtan hydropower station, which is well-known in the world hydropower engineering field and won the honor of international RCC milestone project; Xiangjiaba Hydropower Station is the third largest hydropower station under construction in China, and it is the representative work of survey and design of Central South Institute in different historical periods.

The total designed installed capacity of the pumped storage power station built by Central South Institute exceeds 6,543,800,000 KW. It has strong technical characteristics in the construction necessity demonstration, hub layout, structural design, giant underground cavern group design and construction technology, construction planning, electromechanical design, improving the economy of low-head pumped storage power station and the stability of unit operation. The representative projects include Bailianhe in Hubei, Heimifeng in Hunan and Liyang in Jiangsu.

Central South Institute has been at the forefront of hydropower and water conservancy science and technology in China, and 60 years of technical practice and engineering tempering have laid the most stable core competence for sustainable development. Two academicians of China Academy of Engineering have been trained successively, including four experts 14 who enjoy special government allowance from the State Council, 222 senior engineers at professor level and 6 senior engineers11person, and a postdoctoral research center has been established.

Design and construction technology of high RCC represented by Longtan, design and construction technology of high arch dam represented by Dongjiang and Jinggangchong, design and construction technology of high face rockfill dam represented by Sanbanxi and Jiangpinghe, high slope treatment technology represented by Wuqiangxi, Longtan and Xiangjiaba, design and construction technology of large underground cavern groups represented by Longtan, Xiangjiaba, Bailianhe and Heimifeng energy storage projects. Deep overburden treatment technology represented by Xiangjiaba and Pankou projects, as well as various flood discharge and energy dissipation technologies adopted, are the representatives of China hydropower frontier science and technology, and have great influence in the industry.

Central South Institute is one of the first units selected by China to carry out engineering construction supervision business, and has undertaken hundreds of engineering construction supervision projects in various industries at home and abroad for more than 20 years. Taking Fanwen Station, the world's largest propaganda film planning copy of Guangzhou Pumped Storage Power Enterprise, the permanent shiplock of the Three Gorges of the Yangtze River, Longtan, underground powerhouse of Xiluodu Hydropower Station, and Guangzhou subway project supervision as the most representative, it has created the "Wide Storage Mode" and "Longtan Experience" of China supervision, and was awarded "National Advanced Supervision Unit" by the Ministry of Construction for three consecutive times. In 2008, it won the title of "Advanced Enterprise of China Construction Supervision for 20 Years of Innovation and Development".

In 2006, Central South Institute established the development strategy of "domestic first-class and internationally renowned international engineering company" and the business strategy of "going west, going out and transforming" in time, and devoted itself to expanding its main business into new energy, water affairs, environmental protection, traffic engineering and other fields, and marching into brand-new technical and management business fields and market sectors such as engineering consulting, general contracting, project BOT and international engineering.

New energy field: Central South Institute undertakes the planning of ten million kilowatt wind power bases on land in Jilin and offshore in Shandong, and undertakes the survey and design of national large-scale wind power projects such as Baiyang River in Xinjiang and Phaeton Liangshan in Inner Mongolia; And take the lead in overcoming the key problems of offshore wind power technology.

Guided by the solar photovoltaic building application demonstration project of Zhongnan Yuan Bo Building, it has successively undertaken the solar energy application planning of Turpan, Xinjiang and the design of solar power generation projects in Erdos, Inner Mongolia, Guyuan, Hebei and Hengyang, Hunan. It has undertaken the overall planning of comprehensive utilization of garbage power generation in Hunan Province and the design of domestic garbage incineration power generation project in Xiangtan City, and fully served the new energy development of the motherland. It undertook the overall planning of comprehensive utilization of garbage power generation in Hunan Province and the design of domestic garbage incineration power generation project in Xiangtan City, and fully served the new energy development of the motherland.

General contracting field: While giving full play to the advantages of complete sets of mechanical and electrical equipment business, Central South Institute has been trying to explore the design-oriented general contracting mode, and has successively undertaken general contracting projects such as Hunan Shuiniangtang Hydropower Station, Hunan Pushi Protection Project, Hunan Liye Protection Project, Chongqing Youchou Hydropower Station, Jiangsu Dongling Wind Power Station, Shanxi Shenchi Wind Power Station and Yunnan Tiechuanqiao Hydropower Station. Practice has proved that the design-oriented general contracting model has strong vitality and is an important part of the sustainable development of Central South College.

International engineering field: With the aid of national foreign economic aid projects, Central South Institute has gradually formed seven central markets in Southeast Asia, North Africa, East Africa, West Africa, Middle East, Near East and South America, and set up offices in Vietnam, Libya, Colombia and Turkey. Business areas include survey and design, general contracting, complete sets of equipment, engineering consulting, etc. , basically covering all major business areas of our institute, with more than 20 performance projects in 2008. In particular, the steady progress of EPC in Libyan housing construction, the formal signing of complete sets of mechanical and electrical equipment in Luo Shan, Vietnam, and the memorandum of cooperation in magdalena river, Colombia indicate that the level, ability and quality of our "going out" have been significantly improved.

Engineering investment field: with its own technology, management advantages and market reputation, Central South Institute has invested more than 300,000 kW in rights and interests such as Taoyuan Hydropower Station and Dongling Wind Farm; The daily treatment capacity of sewage treatment plants in Chenzhou and Guiyang, Hunan Province, which are independently invested, has reached 220,000 tons, and the large-scale operation capacity of environmental and water projects has initially taken shape.

Through years of scientific research practice and engineering experience, Central South Institute has made great efforts in resettlement planning, geotechnical engineering and wind power construction, geological disaster control, automatic hydrological forecasting and reservoir dispatching automation system, engineering test center, engineering surveying and mapping center, engineering inspection, engineering monitoring and environmental assessment.

It has formed certain technical advantages with the special business of soil and water conservation, industrial hygiene and labor safety pre-evaluation, and bidding agency, and has great influence in the industry.

Rooted in this beautiful and beautiful land of Xiaoxiang, Central South Institute is committed to hydropower development and engineering construction in Hunan, and has built a number of hydropower projects such as pumped storage in Zhexi, Fengtan, Dongjiang, Wuqiangxi, Lingjintan, Hongjiang, Wanmipo, Tuokou and Heimifeng. A number of wind power projects such as Bamian Mountain, Nanshan Mountain, Yangfeng Mountain and Jianghua; A number of municipal projects, such as Tianhan Grand Theatre, Xiangjiang River flood dike and urban sewage treatment, have demonstrated the engineering ability and social responsibility of Zhongnan Hospital.

The rapid development of Central South Institute is inseparable from the correct leadership of the group company, the indomitable pursuit and struggle of generations of Central South Institute people, the help and support of friends from all walks of life, and the care and entrustment of leaders at all levels.

Corporate propaganda film planning copy model essay 2 shooting outline

Client: Education and Training College

Length: 8&; Mdash 15 minutes

Creating educational legends &; Mdash& ampmdash education

Overall orientation: According to the school-running characteristics and leading position of Education Group in the current industry, it reflects the outstanding achievements of Dacheng's educational development ideas, mechanisms and school-running models in the education field and its influence and role in the education field. Under the background of college development, we should fully explore and do a good job in "culture" articles, and fully embody the core competitiveness of Dacheng education and advanced modern teaching concepts and methods. The combination of character environment, moving scene and still scene, physical shooting and animation production is widely used, which embodies the culture and concept of the college and injects unique vitality factors into the education system of the whole society. Adopt three-dimensional demonstration to fully demonstrate Dacheng's brand-new teaching concept and method. At the same time, through the lens display of the college leadership, educational elite, teaching environment and college strength, Dacheng's outstanding achievements in the field of education, the driving force of continuous innovation, the school-running goal of "learning from Dacheng and achieving life" and the unique college culture are highlighted.

Subject content:

As a nation with a long history and profound cultural heritage, the accumulation of ancient and modern cultures has forged the backbone of our national culture! A century-long plan, education-oriented! In the wave of reform and opening up, the party and the government have put education at the top of all their work! In line with the situation, many educational and training institutions have sprung up like mushrooms after rain. Dacheng Education, like a sunflower chasing the sun, has become the most dazzling flower in all educational institutions, shining with dazzling light!

Mencius said, "Confucius is a masterpiece" and praised Confucius' thought as a masterpiece of ancient sages. Influenced by Confucian culture and taught by Confucius, it laid the foundation of Chinese civilization and created great achievements of Chinese civilization. Today, Dacheng education inherits civilization, spreads civilization and creates a new era of educational success. It takes "learning is great, life is great" as its school-running goal, adheres to the educational concept of "sharing wisdom, developing potential and building outstanding competitiveness", and carries out educational management consultation, characteristic brand design, education training, subject counseling, education certification and education intermediary services for the society with unique teaching mode and teaching methods, following the teaching rules and teaching students in accordance with their aptitude.

Yunnan Education and Training College is a non-academic education and training institution approved by Yunnan Provincial Department of Education and registered in Yunnan Provincial Department of Civil Affairs. 20 10 Yunnan Dacheng Training College, through cooperation with ESOL Center of Cambridge University and Beijing Foreign Studies University, exclusively introduced the certification system of Cambridge International English Teaching Ability Certificate (TKT), and became the only functional institution in Yunnan Province with the qualification to train international English teachers. At the same time, Yunnan Dacheng Education and Training College is also the only authorized test center of Cambridge International Children's English Proficiency Certification Examination (CCEC) in Yunnan Province. Since its establishment, the college has successively cooperated with the examination center of the Ministry of Education, Beijing Normal University, corporate propaganda film planning model, Beijing Foreign Studies University and other universities and education departments at a high level, and achieved remarkable results!

In order to meet the learning needs of students of different ages and levels, the college has a primary department, a middle school department, an adult department and a occupational skill testing authority.

Primary schools offer: Cambridge International Children's English, Rainbow Children's English and synchronous tutoring courses for primary schools, special classes for children's art, psychological correction and parent-child courses; The middle school department offers: new concept English and synchronous counseling courses for junior and senior high schools, as well as special training counseling courses for senior high school entrance examinations; (Attachment: Primary and secondary schools offer special summer camp activities, and middle schools offer study tours. The Adult Department offers courses such as pre-test training for special post teachers, CET-4 and CET-6 training for English majors, postgraduate counseling and TKT training for civil servants. Vocational skills certification center provides: (Cambridge English teaching ability certificate)

Training certification, ITAT (National Information Technology Application) training certification, CCEC (Cambridge International Children's English Proficiency Test) certification and BEC (Cambridge Business English Certificate) proficiency test training.

Dacheng education is a great achievement of education in China. In the social tide of running a school with full name, our college will work hand in hand with people with lofty ideals to create great achievements in education and make unremitting efforts to improve the foreign language level in Kunming, the overall education level in Yunnan and the education level of the whole society!

The creative thinking of the whole film is clear, so that the audience can clearly understand the school-running characteristics and outstanding achievements of the college in a short period of time, and be infected by the passion and enthusiasm of the camera or manuscript.

Theme Positioning This scheme aims to show the outstanding educational strength and level of Dacheng Education. Through the filming, production and promotion of this film, the school-running characteristics, core competitiveness and outstanding achievements of Dacheng Education in the field of education are highlighted. This scheme strives to achieve comprehensive coverage, thorough exposition, prominent focus and combination of points and surfaces in the specific content selection and plate setting, so that the whole film can rise and fall in an orderly and distinct manner.

The whole film has magnificent artistic style, strong visibility, distinct rhythm, prominent theme, fashionable atmosphere, rich cultural heritage and strong appeal, and is integrated with China cultural elements.

The whole film will use real-life shooting and computer animation stunt synthesis to fully and stereoscopically express the video.

The picture requires a sense of the times, atmosphere, grandeur, novel angle, strong audio-visual impact and prominent theme.

Dynamic picture processing requires clean and lively rhythm; Emotional scenes require softness and fluency. Dynamic and static combination, ups and downs, broad-minded and delicate, slightly flexible.

Professional dubbing Chinese commentary adopts a relaxed style, tells the truth, is easy to understand, patchwork, integrates ideological, artistic, scientific, philosophical and humorous aspects, and requires agitation, massiness, forge ahead, pioneering and deep feeling, making the finishing point and hitting the key point.

Background Music The whole film follows the rhythm of the picture closely, and the picture is set off by music with strong sense of rhythm and atmosphere, thus making the whole film magnificent, impactful, passionate and inflammatory, and relaxing the scene with soothing music, which is relaxed and fascinating.

Features: The combination of fast and slow shots, the combination of vision and stillness, the combination of motion and static, and the use of advanced photography technologies such as orbital rocker arm, professional lighting modeling, professional dubbing soundtrack, and professional post-production to create a professional promotional film with an infectious atmosphere.

This technology combines real shooting with two-dimensional and three-dimensional stunt production and nonlinear editing.

Enterprise promotional film planning copywriting model article 3part1title &; Mdash& ampmdash Company Profile and Concepts

(Opening flashing subtitles)

Dexiao &; Mdash& ampmdash Environmental fighters have mistletoe of virtue.

"Deque" means "a fighter who puts morality first, takes social responsibility as a benchmark, and uses high-tech green products as a weapon to struggle on the road of green environmental protection." Combined with, trees (forest) and gladiators, pictures and company logo (missing)

Guangzhou Xiu De Trading Co., Ltd. was established on 20 12, with the theme of green, health and high technology, based on environmental protection and energy-saving industries; With the mode of resource sharing and complementary advantages, we will build a high-quality platform with quality first, leading technology and mutual assistance and win-win. At the beginning of its establishment, it belonged to three major projects:

1. Prediction and prevention of major diseases &; Mdash& ampmdash Mi Zu Ki Gene Technology.

Partner: Mi Zu Ki Gene Technology Co., Ltd.

Research Institute: peking university health science center.

Address: Zhongnanhai (Chief Health Care Center), Beijing. Fan Wener, corporate propaganda film planning copy. Automobile Power System and Professional Maintenance &; Mdash& ampmdash Gail Automobile Supplies Company.

Partner: Peking University Institute of Technology.

Address: Shatai South Road, Tianhe District, Guangzhou.

Third, high-quality dormitory products &; Mdash& ampmdash Yinglan brand (Huang Huali health pillow series). Partner: Yinglan Company.

Address: Buji, Shenzhen (available in major shopping malls above Rainbow).

The three major projects go hand in hand, providing a platform for the development of small and medium-sized enterprises and providing our customers with professional, high-quality and cost-effective new products.

Main leaders of the company:

Chen Jide, Chairman of the Company (photo to be determined. )

He used to be the political commissar of Guangdong Provincial Fire Corps and the chief of Fujian Provincial Fire Corps.

Vice Chairman of Management Committee of China Green Energy Development Foundation

Executive Director of the Council of China Civil and Commercial Association

Director of Mi Zu Ki Gene Technology Co., Ltd.

Editorial Board of China Strategic Reference

General manager Hua Shiliang

He used to be the business manager of East China Air Traffic Control Bureau.

Member of Bid Evaluation Committee of Shanghai Pudong International Agency Air Cargo Hub Project, Director of Guangzhou Shi Yao Chamber of Commerce.

Part II Key Projects &; Mdash& ampmdash Gail automobile optimization expert

Gaelic brand was founded in 200 1, and the current annual output of series products is100000. Through the research and application of high technology, the industrialization of automobile energy-saving products is realized, and the automobile performance is comprehensively optimized and upgraded from the systems of air intake, exhaust, lubrication, cooling, electrical appliances, control and drive, so as to increase automobile power, save fuel and reduce emissions, realize rational development and efficient utilization of resources, improve automobile performance, save energy and money for car owners, save fuel and increase energy, and create a green living environment for human beings.

As the founder of the automobile health industry, Gail has been persistently focusing on scientific research and development in the automobile health field for eleven years, and now has seven national utility model patents, and won the highest honor & mdash& ampmdash; Eureka World Invention Gold Award at the first Eureka World Invention Expo. The scientific and technological level far exceeds that of similar industries and belongs to the international leading level. At present, Gail has a first-class team of R&D experts, including Mi Jianchun and Wang Baohe. Attachment 1: certificate, etc. Mdash& ampmdash Professor of Peking University Institute of Technology, doctoral supervisor, director of Institute of Energy Conservation and Power Engineering, participated in the design of the main torch of Athens, Sydney and China Olympic Games. He has been a senior/director researcher at the University of Adelaide, Australia, and an adjunct professor at the University of Adelaide and Beijing Normal University.

Wang Baohe & mdash& ampmdash; Researcher of Chinese Academy of Management Sciences, won the honorary titles of Eureka World Invention Gold Award, four fuel-saving expert awards and the best fuel-saving creativity award in 2005. (Attachment 2: Photos of People)

Part 3 Products

The main products of Gail project are Gail intake turbine, exhaust turbine, Gail lubrication improver, Gail coolant activator, Gail accelerator pedal booster, Gail lubrication king and other core products. Supporting videos and pictures, related shooting contents of physical stores, exhibition halls and technical workshops (Annex 3: product photos).

Gail intake and exhaust turbine installation position matching picture, close-up

Gail's intake turbine and exhaust turbine are installed in the intake and exhaust pipes of the engine respectively, which makes the intake more sufficient, accelerates the exhaust of exhaust gas, improves the fuel combustion efficiency, reduces the emission of harmful gases and saves fuel. Can improve the power of 20%-30%; Save fuel by 3%- 13.6%. Yidan

After using Gael series products, the average fuel cost per kilometer is reduced by 0. 10-0. 15 yuan, and the pollutant emission is reduced by 10-40%, saving fuel. If all vehicles in the country are installed and used, the fuel cost can be saved by more than 20 billion dollars, and the carbon dioxide emission can be reduced by hundreds of millions, thus effectively reducing the emission of inhalable particulate matter PM2.5 from automobile exhaust. Appendix 4: Test Chart and Case Description)

Gail lubricating oil improver

Gail lubricating oil improver is an efficient, energy-saving and environment-friendly product developed by Peking University Institute of Technology. It is a lubricating oil improver, which can be mixed with engine oil, so that the vehicle does not need to change the engine oil when driving more than 50 thousand kilometers. It can prolong engine life, reduce engine noise, improve power, reduce exhaust emission and save fuel 10%. Achieve the purpose of saving time, effort, money and trouble. The product has been tested and certified by the energy utilization testing center of automobile transportation industry of the Ministry of Communications.

There is no need for narration below, and subtitles are used as the ending background.

Xiu De Trading Co., Ltd. sincerely looks forward to your visit.

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