Why has Chili tea become a new retail benchmark?

Because the company pursues "convenience and fashion" and "excellent quality" as its business philosophy, it has a self-built supply chain and 10 patents. It's not the same as the offline tea shop. Founded in the high-end tea brand Richard Tea 20 13, with "Be" as its name.

A

tea

Fan (this generation loves this bag) "is the brand concept.

Teabag products catering to the drinking habits of young people in the workplace.

Its core idea is to make young people fall in love with tea. With the gradual life, leisure and youthfulness of tea drinking, Richard Tea saw the vacancy of new teabags in China, and walked out of the differentiation with its own successful positioning.

Precise positioning and differentiation

, friends circle fermentation social marketing, small programs to create public domain to private domain, cross-border marketing, sucking powder out of the circle. These are the reasons for its success.