Basic knowledge of Tik Tok 2022

Basic knowledge of Tik Tok 2022 With the wide attention of Tik Tok, almost everyone's mobile phone has a Tik Tok, and many people are making profits through Tik Tok, but some people who just downloaded Tik Tok don't know much about Tik Tok and are familiar with it. Let's share the basic knowledge of Tik Tok 2022.

Tik Tok Basics 2022 1 Tik Tok Basics include improving personal information, finding accurate content positioning, real user operation, video release specification, and avoiding illegal operation.

1. Improve personal information: After registering a Tik Tok account, novices need to carry out real-name authentication first, which is conducive to subsequent operations. Secondly, you need to improve your basic information such as nickname, avatar and personal introduction, but when you improve it, you need to pay attention to the direction of your content and not deviate too much.

2. Find the right content positioning: When improving personal information, you need to decide the content positioning of your account, such as which direction to do it, such as face value, talent, funny, popular science and so on. And choose the content direction that suits you and then make corresponding high-quality video works, which is very important for account operation and powder absorption.

3. Real user operation: After registering a new account, it is recommended to spend a week leaving your number. Leaving the number refers to browsing the video at a relatively fixed time every day, making appropriate interactions, likes and comments, but not too frequently, otherwise it will be considered by the platform as a violation risk. In addition, when you brush the video, you'd better choose something close to what you will do in the future.

4. Video release specification: When a new account releases a video, it can choose a suitable time period to release it according to its own content attributes, and whether the video quality is clear or not and whether the content is positive or not will also involve the platform's evaluation of the video.

5. Avoid illegal operation: It is also very important that when operating Tik Tok account, both video works and live broadcasts must be carried out in strict accordance with the official requirements of Tik Tok, and no illegal speech or behavior is involved, otherwise it will be punished accordingly or even banned forever.

Related content to know:

1, two common sizes of vibrato video: horizontal screen 16:9 and vertical screen 9:16;

2. Open conditions for 2.Tik Tok live broadcast content: real-name authentication is required, and live broadcast content can be played if the number of videos released by individuals and recognized by the platform is greater than or equal to 10.

3.Tik Tok live broadcast opening conditions: complete real-name authentication; The number of videos on personal homepage (open and approved) is greater than or equal to10; The number of account fans is greater than or equal to 1000.

Tik Tok basics 20222 teaches you how to make a Tik Tok!

1, altruistic thinking

Video content is helpful to others, can make people learn something, or can make people move and sing.

Every video should be useful to fans. If the video content is of no value to fans, don't post it.

Knowledge-based video: it is helpful to others, can make people learn things, has high fan stickiness and high conversion value. Teach makeup, badminton, yoga, singing, making short videos, becoming beautiful and so on.

2. Active thinking

Do you want to rub the hot spots? Yes, hot spots have high traffic, high cognition and are easy to powder.

Hot events, such as Show Lo's cheating, Spring Festival, etc., if your content is related to the event, or hot spots, don't rub it.

Pop music: Tik Tok's pop music can directly collect other people's voices for your own use. You can also find popular music in Tik Tok, pay more attention to the list of popular music, and rub popular music.

Industry Hotspots: Industry Hotspots, such as your emotional affair and Show Lo's cheating, so you should plan according to your own content to see if it can be related to this event. You can rub it if you can. Pay more attention to the events of peers and the hot spots within peers.

3. Critical thinking

Tik Tok's rising powder is not linear, but explosive, that is to say, a video that wants fire. What is the use of sending explosive videos in the early stage? Quickly increase the account weight. Once the new account weight is reached, the broadcast volume will be high.

Video explosion can give us great confidence.

Video can't be too long, too long video, the average person can't control it. Before the new number 10 videos can send explosive content.

Step 4 distract your mind

You can find a better sense of network by brushing Tik Tok: Can I use his demonstration? Does her music suit me? Does her copy suit me? Does her shooting technique suit me? She not only refers to her peers, but also can be a big V in other fields.

5, algorithmic thinking

Why do you want to think algorithmically? Because Tik Tok is an algorithm platform, thinking stays in content thinking. Your content is very good, but it is not suitable for Tik Tok. According to Tik Tok's algorithm, various ratios have increased.

Step 6 optimize your thinking

Why didn't your persistent fans go up? We need to optimize our video. The video has to be optimized several times before it can be finalized, and it has to be tried in the early stage.

Optimization direction: scenes, subtitles, presentation forms, lines, copywriting, music and so on.

7. Cultural thinking

From Tik Tok, speak Tik Tok dialect. For example, doesn't he make money by doing this? Drive down the price.

8. Realize thinking

The only purpose of doing Tik Tok is to realize cash. Determine the orientation of liquidation first, then what to do, rather than the content of liquidation.

Tik Tok basics 20223 I. What is Tik Tok?

Tik Tok, a short video social software launched in September, 2065438+2006, is a music creative short video social software and a 15 second music short video community dedicated to young people. Users can choose songs through this software, shoot short music videos of 15 seconds, and form their own works. This app has been launched in major Android app stores and app stores.

Tik Tok's initial positioning was "Music Short Video APP", which mainly included music videos and some other talents. Later, with the growth of users, the content became more and more diverse. Open the video, you can see all kinds of makeup, street parkour, imitation of film and television dramas, spoofs and so on. The most intuitive feeling is that the creativity is interesting, the value is high and the trend is cool. I can't stop when I brush before going to bed.

Therefore, Tik Tok can stand out from many short video apps, and a very important reason is the fun and interesting video content.

In less than three years, the number of daily active users has exceeded 250 million, and it is still developing rapidly. The rise of short videos has greatly impacted the graphic market such as Weibo and WeChat official accounts. According to the data of major platforms, in addition to WeChat, Tik Tok is the App that people use the most every day.

With high-quality special effects, filters, stickers and other props, Tik Tok quickly "occupied" young people's mobile phones. In the street, on the bus, and even at the party, many people happily brush Tik Tok.

Relying on the powerful algorithm of today's headline products, Tik Tok uses the technology of "big data+artificial intelligence" and combines user habits and hot topics to accurately push video content for users. This "tailor-made" recommendation mechanism greatly optimizes the user experience, thus creating a high user activity.

Of course, this has also stimulated the vigorous development of other short video apps. As of August, 2065438+2009, the number of daily active users of A Auto Fast has exceeded 200 million. Some experts predict that by 2020, the number of daily active users of short video will exceed 654.38 billion, and there is still a lot of room for growth in the field of short video.

Second, the background of Tik Tok's birth

As early as July of 20 13, Aauto Quicker transformed from the original gif picture tool into a short video community, which started the "first shot" in the domestic short video market. This year, 4G technology was fully popularized, many Internet products began to rise, WeChat official account appeared, and Alibaba launched Yu 'ebao for the first time. In the same year, Tencent Microvision and Second Shot Short Video were born.

In 20 16, Baidu's good-looking video was launched, followed by today's headline watermelon video and volcano video. When short video applications mushroomed, Tik Tok came into being. The trendy gameplay and powerful algorithm quickly made Tik Tok gain a firm foothold, and running all the way.

In less than two years, Tik Tok has surpassed the watermelon video and volcano video of "Tongdaoge", even surpassed the "predecessor" Aauto fast-moving and micro-vision, and firmly sat in the first position of daily active users of domestic short video apps.

Third, the development trend of Tik Tok

It is not difficult for careful readers to find that Tik Tok has now opened to some accounts 15 minutes of video duration. Behind this action, it shows that the user's behavior has changed greatly.

When short videos just became popular, 10 ~ 15 seconds easily filled the user's fragmentation time. At that time, users mainly had two major pain points: First, they didn't have enough time to watch long videos; Second, the traffic is not plentiful. Short video just solves these two problems.

But the latest big data shows that more than half of users mainly use short videos after lunch or dinner and before going to bed at night. There are fewer and fewer users who use short videos on the way to and from work and between classes.

This shows that with the popularity and application of mobile Internet, users tend to brush short videos in a certain period of time, and it also shows that short videos are playing an increasingly important role in people's daily life.

The 5G era is coming, and short video will usher in great development. Files that originally needed to be downloaded by 1 hour only took a few seconds to download.

High-speed network environment will bring users a smooth viewing experience; Rich traffic packets will make users no longer worry about insufficient traffic, but watch it whenever and wherever they want.

More and more scene interaction technologies will be applied to short video scenes, such as popping up corresponding interaction options during short video playback, which will greatly optimize the user's experience in the interaction process and increase the user's stickiness. With the development of VR technology and naked-eye 3D technology, the future of short video has more and more imagination space.

In terms of commercial realization, the functional grafting between platforms will help users to buy relevant foods, learn various online courses, "plant grass" and place orders to buy various online celebrities ... The short video of vibrato will become a new huge source of income for content creators.

What's more, the threshold for making vibrato short videos is very low, and anyone can pick up their mobile phones to create them at any time. With the support of powerful algorithm mechanism, any video may become an explosion and get millions or even tens of millions of traffic. To become an online celebrity overnight does not necessarily require the operation of an online celebrity brokerage company, but everyone can do it.

The era of national Tik Tok has arrived!

Tik Tok can make everyone have traffic. By seizing the traffic, we can seize the opportunity of this era. This is a great event involving all the people. Playing Tik Tok will become an indispensable new skill in this activity.

Maybe you are a newly graduated college student and want to know the operation method of new media through Tik Tok. Maybe you are a short video operator of a company, and you want to run Tik Tok well and realize promotion and salary increase. Maybe you are a new media entrepreneur and want to create a new business model through Tik Tok.

; Maybe you are unemployed or retired and want to earn some pocket money by running Tik Tok ... No matter who you are, running Tik Tok well can help you change your life and even your life.