Li Zikai VS Long Weixian cancels the contract. Why do netizens evaluate the opposite?

Mainly because the nature of these two IPS is completely different. Although they are all online celebrities, online celebrities are also graded. Their paths are different and their acceptance ability is different. Not to mention their different cooperation with the company. Specifically, let's talk about the following points:

First, these two IP stands for different meanings. Lang Weixian and Li Ziqi are not in the same level. An IP that spreads traditional culture is completely different from an IP with a big belly. A traditional cultural IP, no matter where it is, will be valued because it has its own connotation. However, a big stomach king IP is different. Although it has its own characteristics, it only attracts traffic and has no connotation. Therefore, compared with the two, Li's audience will be wider.

Second, they terminate in different ways. Let's talk about the way these two people canceled the contract first. Although they all went it alone, Li was bullied and wanted to go it alone. Wave stomach fairy, kick down the bridge after crossing the river, come out to stand on his own feet after becoming popular, and in turn stab his old club. Plus, the boss came out first. Under the preconceived public opinion, it will certainly be beneficial to Ms. You.

Third, the way of revenue sharing is different. Then there is the difference between two people and the company. Li Ziqi's IP is relatively large among network celebrities, but Li Ziqi's brand has nothing to do with her. It's a brand registered by her company after she became popular, and she doesn't share it; Lang Weixian took over the brand cooperation, but his share was 70%, and the remaining 30% had to maintain the company's operation, so it would definitely be easier to accept this company.

Fourth, human reasons. Talk about people. Li is an internet celebrity who is about to go to the world. She showed our culture to the whole world. She came out to defend her rights after she stopped working. Bo Weixian, after he made a statement, the most comment was "I didn't know he was a man". Under the setting of such a person, netizens who feel cheated certainly don't like him.

These two IPS take different routes, but the evaluation after solo flight is also different, mainly because of the content. When companies are doing short video IP, it is also the key to think about who will play.