Let me tell you my college story-the growth path of advertising white.

What's your first impression when you mention the word "advertising"? Post small advertisements? Print shop, copy shop? Or are there all kinds of advertisements that pop up between plays? Perhaps many people's first impression is this, advertising? Feel unreliable, unreal, useless ...

For me, "advertising" means four years of college.

I always remember that when I was a freshman last semester, the head teacher told us that your college life would be 1/8 in the past, 1/4 in my freshman year and 1/2 in my sophomore year. Now my university seems to have less than 1/8 left.

The head teacher also said that "17 stone light" is your home for four years of college and even the rest of your life.

Yes, no matter where we go, 17 stone light is our most precious memory in college.

Insert two pictures of the advertisement wall on 17 stone light, hahaha.

By the way, I actually contributed the manuscript of the second advertisement wall. Because a copywriter borrowed the circle of friends of the Communist Youth League branch secretary, he contributed the manuscript of the first advertisement wall, and later the whole class thought that he also contributed the second advertisement wall. I'm really sorry that this "pot" made him carry it for so long.

Make up some more photos!

I love 17 stone light!

Ahem, get down to business.

Probably, for every advertising major student, the word "advertising" is of great significance!

I remember when I first came to school last semester, Xiaoyu told me that my seniors and family said that learning advertising had no future, and I felt so confused ... In fact, I have a deep understanding of this feeling, because so far, those seven aunts and eight aunts have never stopped questioning and misunderstanding this major, and some friends who have little contact with it also say that advertising is not practical.

To tell the truth, before I went to college, I had hardly heard of the major of advertising. When filling in the college entrance examination, each school can fill in six majors. I remember that my first choice in all schools at that time was English. However, because the score of the college entrance examination is not very high, I am worried that I may have passed the school's investment line, but I can't reach the professional score. If you can't reach the professional score, it's better to fill in all six majors and then transfer to a major you don't like. I remember I filled in English, Business English, Applied English, Translation, History (Normal School) and Advertising. At that time, when I filled out the advertisement, there were only two words in my mind, interesting and creative.

Later, as soon as I entered the advertisement, it was as deep as the sea. Since then, English has become a passerby.

I remember that the basis of advertising design in the first semester of freshman year is ps class. In the first class, Mr. Qi Xian asked us to talk about why we chose this major in turn according to our student numbers, or which advertisement impressed us deeply, and to talk about our own views.

Admittedly, I am very nervous because of my inexperience. As a result, I posted the definition of advertisement that I learned in the course of Introduction to Advertising by Mr. Keli the day before.

"Advertising is an open and non-face-to-face information dissemination activity. Advertisers pay a certain price to convey specific information to the target audience through the media, so as to change or strengthen people's ideas and behaviors." I remember when the teacher commented on me, he said that the words science and art were well grasped.

Probably because Mr. Qi Xian is humorous, she feels relaxed in ps class. And photoshop is actually very practical. Sometimes you have to make posters, leaflets, fixed long legs and ID photos, and few people in the club will use this software. At this time, no one will look down on our advertising professionals. I seem to like this major a little.

Later, in the next semester, I first came into contact with the contest and the academy award. At that time, I liked to visit the creative campus and participate in NTU Academy Awards and teacher competitions.

Although it rained heavily that day, I took the subway with my roommate.

Also next semester, we have both advertising photography and TV camera courses. I like the practical course of advertising very much. I like to take good photos with my classmates outside with a SLR. In order to take pictures of animals chasing butterflies, I like to record all kinds of interesting videos everywhere with my camera. Because it is not particularly photogenic, I shoot behind the lens most of the time and edit it later. So I seem to have two more skills. I can shoot and cut videos.

Later, when it was time to change majors, four of the five majors in the class changed to English-related majors, English teachers and translators.

But I can't bear to part. I like this major and I want to stay here.

I sent a message during my freshman summer vacation.

Never felt how talented I was.

Ever since I went to college and learned that I had applied for the advertising department, I have endlessly doubted my creative ability.

Later, I entered the advertising class and saw my classmates' final homework and entries in the competition. I was also at a loss: how did you come up with such a brilliant idea? Why didn't I think of that? !

Every time I give an advertising lecture, I can't help but admire, be angry and doubt myself when I hear others think of good ideas and opinions, but I don't think of them myself.

When I was a freshman and could change my major, I chose to stay in the advertising department. Advertising has attracted me more than English. As soon as I entered the waiting room, Xiao Lang was a passer-by.

When she changed her major, she was told that the practical courses of advertising, PS, video and photography, had all been finished, and the following courses were basically theoretical courses, so she had to leave advertising.

But I always feel that loving advertising is not lip service, but connecting advertisers with themselves, getting to know all kinds of interesting advertisers, playing all kinds of software and colliding with all kinds of creative sparks. ...

Advertising is a long and broad road. But I believe that there is no longer road than feet and no wider mind than people. As long as I have a passion for advertising, everything is expected.

If the freshman thinks the advertisement is "interesting", then the sophomore really needs to learn "creativity".

Sophomore students started a creative course of film and television advertising last semester, and the teacher asked us to take a video to participate in the Oscar competition. In the group division of labor, I chose editing. So I participated in almost the whole process from the release of the script to the shooting and the final editing.

Probably the group I am with has always been a high-income group. Remember the last semester of senior two and the next semester of senior two. Our group takes 4 or 5 videos every semester to participate in the competition. It is also a pleasure to win the Golden statuette award, the finalist award and the excellence award. After all, in this small circle, we finally got a little recognition and affirmation.

Yes, the growth of advertising white is always slow and difficult. There are no particularly good ideas and no particularly cool special effects. What we can do is to keep practicing, trying and summing up.

I work hard and am lucky. In the second semester of my sophomore year, I participated in the contest, and a copy of a poem adaptation actually won the second prize at the provincial level. It was the first provincial award in my advertising career, and it was because of this provincial award that I was able to apply for a national award. Everything came so smoothly that I couldn't even imagine it.

Perhaps only you will know how many times you have been crazy, how many times you have tried creativity, and how many nights you have been constantly modifying videos and discussing works with teachers. Perhaps it is really the luck behind the so-called "smooth". The harder you work, the luckier you will be. And I am very, very grateful to the teachers who have been patiently encouraging me to give me valuable opinions and suggestions. Many times, I want to grow up hard because I don't want to live up to the expectations of teachers.

Later, in the next semester of junior year, it was also our last time to participate in the contest and began to make planning cases. At that time, I fell in love with the TV series "The Beauty of the Breeze Raiders", so I began to look through the videos of the on-site planning cases of the competitions over the years, and then found some friends to do it together. Because the epidemic is at home, I can only "brainstorm" on the Internet.

Because I am under great pressure in the early stage of preparing for the postgraduate entrance examination, there are 9 specialized courses and 4 minor courses. Planning for the first time is not easy. Fortunately, the teachers are very supportive of us, constantly giving us suggestions for revision and providing us with a lot of useful reference data.

At that time, I thought the final result might not be satisfactory, but when I participated in the advertising competition for the last time in college, I tried my best, I tried my best, and I had a clear conscience. The result is not so important. The important thing is that I learned a lot in this process.

Compared with my sophomore year, as the main force to participate in the competition, we couldn't catch the ducks on the shelf when the teacher forced us to hand in our works. In my junior year, I took the initiative to collect information to study the proposition and discuss the creativity of my work with my teacher. At this time, although there will be a struggle in the creative process, more is to enjoy happiness. Maybe it's because I have some competition experience in my freshman and sophomore years, and I have seen more things and a little more ideas. Keep your feet on the ground and enjoy it.

Finally, it was worth the money, and our planning case won the provincial prize. This is the second time that I have won the provincial prize, so I am really happy.

Perhaps for those bosses who often win various awards, these are nothing, but for a growing advertising white, it is great recognition and encouragement.

I remember when I was in the last semester of senior three, I needed to check some advertising cases as the answer corpus because I applied for advertising content in the college entrance examination.

These are all very real ideas.

On this road, I always feel that I am growing too slowly. My love seems superficial.

In fact, I feel very lucky. I met a very good direct senior in the first semester. At that time, I was plain, with average grades, introverted, shy, not creative and not good enough, and my teachers and classmates could not remember me. The only possibility that is a little different is that newborn calves are not afraid of tigers, thick-skinned and enthusiastic. That's it. It has been recognized and appreciated by seniors.

At first, I originally planned to start a community with my seniors. Later, because of some reasons, I didn't continue to do it. My senior invited me to join his studio.

There is such a senior who will urge me to read books related to my major. He will share his internship experience with me. He will give me a list of what I can do. He will teach me some problems that should be paid attention to when communicating with Party A's father. He will let me improve my professional skills. He will make me insist on learning some professional software self-study tutorials. Although he is very busy, he still takes the time to teach us how to make the special effects we want. Everything he did was not because I was good enough. On the contrary, I am lazy. I often put off reading the books he asked me to read or can't remember them, and I often can't finish the tasks assigned to me on time. However, when I meet some lists I can make, he will think of me. If there are good professional tutorials and books, he will recommend them to me, and he will urge me to keep studying. I will invite people from our studio to dinner at Christmas. If I don't go to dinner, he will remember to send me a red envelope and let me buy a cup of hot milk tea. Even, on the morning of New Year's Day, the seniors personally called me to pay New Year's greetings. ...

Remember that the senior said not to say "Oh" when talking to Party A's father. I remember that in the future, someone asked you to change your official seal, data and name, and try to get rid of them all. You can't touch this snake. I remember my senior said, "The world is very big, and we should be happy every day." .

Whether it's professional skills or the truth of being a man, whether it's urging me to read professional books or Christmas red envelopes, in this small studio, our predecessors have propped up a small sky for us. If Chuangye Street hadn't been demolished, maybe I could learn more.

I am full of gratitude and love for my seniors. I only know that in the future, I must be as good as my senior! Maybe I am not a swift horse, but my immediate senior, the head of our studio, is my Bole. It is when you are not good enough that others recognize and appreciate you, which is precious. So in a thousand words, I still only know how to say thank you. As I always say, maybe I'm not perfect, but I'm worth waiting for!

I remember that's what I told my junior when she talked to me about advertisements.

That's what I told the teacher before. In fact, I am not excellent, but if I want to do something well, then I am willing to take the time to do it well.

Later, I finally understood that only when you have ambition can you be motivated, and only when you are interested can you persist. Love can last for a long time. If you want to go far, you should like it. Because I really like playing, writing and reading, I know what I want, so even if no one urges me, I will take the initiative to get what I want. I have never been the kind of person who is smart enough to have many ideas, nor the kind of big shot who knows a lot of software and can do all kinds of special effects. I just want to spend my time on what I like.

You see, I am ordinary, not excellent, my software is not slippery, and my creativity is not obvious, but I never stop working hard, and I am growing.

Advertising is a long and broad road. But I believe that there is no longer road than feet, and there is no wider mind than people. As long as I have a passion for advertising, everything is expected.

There is a long way to go in Xiu Yuan, and I will go up and down. I hope every advertising student can find the love in his heart, love what I love, and do what I do, with nothing else to ask for.