Why are elderly people easily deceived by free activities?

Every time I go shopping in the underground supermarket of a large shopping mall newly opened in He Sui North Street, I always meet a beautiful woman or a handsome guy when I enter the door: Sister, try it for free ... or experience it for free, try it for free and get a gift for free. Then pass me a coupon or a beautifully printed card, sometimes a discount card for the opening of a new store, and sometimes a beauty experience card, which shows how much the original price is and how much it is now.

As a person who has also posted small advertisements in residential areas and streets under the scorching sun, I never refuse the leaflets handed over by anyone, which is a respect for those who send leaflets. But I will never get anything to try, taste and experience for free.

I can imagine that when I get a free beauty card to experience it, the beautician will keep asking you to apply for a card, asking you to spend this money and that money … all routine. I haven't been to any beauty salon except to trim my eyebrows. Listening to the radio two days ago, some consumers complained to the industrial and commercial department. A lady with a free experience card in a beauty salon was given half a face by a beauty lady. If she wants to be the other half, she must apply for the card and pay hundreds or even thousands of dollars. And free eyebrows with half tattoos. People tell you that eyebrows are free. Do you want it to be symmetrical? Give money.

Is this routine bad? This is something that many tourist attractions do for free. I'll take a picture of you and tell you to get it for free. It used to be 1 inch! If you want to enlarge it, take a picture of 20 yuan or 50 yuan, and you can print it out immediately while waiting. Did someone lie to you? It's free. It's 1 inch. I'm not lying to you. Think cheap without spending money. How can there be so many cheap things for you in the world? !

I won't try anything in the supermarket; I won't really taste the sweetness and sourness of those fruits when the stall owner says "try" in front of the fruit stand of Lizao in Guagua. I know my weakness, "others have soft mouths and short hands." If you taste it, you will feel that you have taken advantage of others. If you don't buy it, you will be embarrassed. Either buy it directly at buy buy, or don't go to hemp.

Tell my parents there is no such thing as a free lunch. They are all marketing routines.

2

My friend once said about her hometown. In the rural hometown, there are merchants to sell. Start doing activities at five o'clock in the morning, all kinds of gimmicks.

First come, first served. Old men and women go to the queue before dawn, and whoever goes first will have a number plate (this is called "the next crisis" in business, which makes you feel that resources are scarce, and there is no store after this village);

"Free collection". Those who arrive first will get noodles, vermicelli and other materials (free of charge, which makes you feel cheap);

Refund as much as you buy. You buy a knife today 10 yuan, and come back the next day. 10 yuan returned it, and the knife is yours (you feel that it is a big bargain);

The next day, the third day ... the same thing, first come, first served, free of charge, as much as you buy, the news of "selling blood and tears for promotion" spread more and more widely, and more and more villagers lined up. Even if there are crowds and quarrels, they all want free materials and advantages. The products sold have also been upgraded from 10 needles and thread ends to household items such as electric kettles, space quilts and wool quilts worth hundreds or thousands of dollars.

On the sixth day, or maybe the fifth day, the villagers arrived at the activity site before dawn, and they couldn't wait to wait, but suddenly they found that the group was gone. I thought I would get the money back with the sales slip as I did a few days ago. I got an electric kettle or a space quilt and wool quilt with hundreds of thousands of dollars, but I had to go home because I lost contact, but I didn't feel cheated: the electric kettle worked anyway, and the space quilt was originally prepared for my granddaughter's wife. ...

Who knows that the children are ungrateful, and those cheap things bought back are not worth that much money at all, and no one wants them. The electric kettle will not exceed 100 yuan, and the wool quilt cannot have a wool. Many old people in rural areas do not have the ability to distinguish the authenticity of goods. They may think of the "small traders" who used to walk around the village, thinking that the merchants engaged in promotion are really engaged in brand activities in the countryside.

I have known a saying since I was a child that "smart buying can't coax bad selling". It is natural for businesses to earn a certain profit, which is the law of business. As a buyer, you will bargain again, forcing the seller to keep saying that he is "dead", so don't believe it, you can't coax him. Buying and selling is a game of "one willing to fight and one willing to suffer". In fact, all kinds of "scams" staged by unscrupulous merchants are easy to be seen through, but often because buyers are greedy and cheap, they are easily fooled.

Tell parents living in rural areas that it is not easy to earn some money, and don't be easily deceived. "Greedy and cheap" is really easy to suffer big losses. "

three

At a meeting, a colleague went out to answer the phone and came back looking solemn and sighing. When I asked during the tea break, I realized that the phone call was made by her sister-in-law and asked her sister-in-law to go home and persuade the old man. The old man went to health lectures every day and bought a lot of health care products. On the same day, he moved back to a box of Guyuan ointment and spent more than 1 10,000. My colleague's father retired in the factory. In recent years, most of his meager pension has been spent on health care products. My son and daughter-in-law can't manage it, so they have to ask the niece who hurts the elderly the most to help her "manage the elderly".

I have a friend who works in the sanitation department. He said that every time he gave a meeting to sanitation workers, he did not forget to emphasize and remind them: don't go to lectures on health care knowledge, and don't take hard-earned wages to get free melons and dates. However, there are still many sanitation workers who are attracted and deceived by the "conference sales" (conference marketing) method of life houses and health care products sales organizations under the banner of "health preservation".

The marketers of these institutions are most concerned about the retirees of party and government organs and institutions. Most of them have rich pensions and good living conditions, and they are "quality customers" and "target groups" of health care products marketing. Salespeople often take "caring for the elderly" as a gimmick, using care and inquiry, sweet talk, small kindness and other means. Get the contact information of the elderly through "unfamiliar visits" (free physical examination), attract them to participate in tourism, health talks and other activities, and sell them health products and medicines.

Tell my parents that health care product marketers are very aware of the psychology of the elderly who are eager for health and longevity, afraid of loneliness and love to take advantage. They are moved by emotion, which makes many elderly people want to stop taking health care products like ecstasy.

four

Since last year, the elderly who attended lectures spent 65,438+10,000 yuan a year on health care products, the 85-year-old spent more than 200,000 yuan on health care products to become a moonlight family, and the 79-year-old spent seven years on health care lectures to buy 1. 1 10,000 bedding to annoy his wife, and the elderly spent 400,000 yuan on health care products to fill the house.

We must tell our parents the routines and tricks of these health care products companies-

The latest issue of Luo Ji's thinking program "Who should we trust? Quote a scientist's point of view: Don't believe anything involving medicine, especially nutrition! Not only don't believe the words of experts around you, but also don't believe the opinions of authoritative scientific medical journals. ...

The elderly usually don't surf the internet, and the information is relatively blocked. We must always send some relatively fresh, positive and scientific information to them!

Avoid providing contact information to marketing agencies. How do health care products marketing agencies get the contact information of the elderly and gain their trust? Usually, I visit strangers in the community, make small advertisements on the street, provide free samples (such as reading glasses, book reviewers, samples ...) in newspaper advertisements, and buy them from other institutions. Once the old people show interest, they are invited to attend classes or take the trouble to make phone calls, and free daily necessities such as daily necessities such as rice, oil, salt, sauce, vinegar and tea are given away. Old people usually take advantage of small things for a long time. "Where can they walk by the river?"

My father once saw an advertisement in an old newspaper, giving away a "book review machine" for free, saying that there were only 200 places available on a first-come-first-served basis. He made a phone call and the book review machine was delivered to his home. That's a small stereo with a memory card. For two hours, experts have been discussing the efficacy of several capsules attached to the book review machine and the materials used in the experiment. I saw this test method when I traveled to Hainan more than ten years ago.

Because I left my home phone number, the marketing staff took the trouble to call me to ask if I had done any inspection, how about it, and ask for help ... That manufacturer only has a 400 phone number, and there is no production address, but the cover of the promotional materials is impressively printed with the head of a nutrition expert, which is quite like something. Old people often believe in newspapers and advertisements in newspapers, but they don't know that the media has fallen for survival.

Tips: Go home often, and don't let the sales staff of health care products contact our parents more than you do, and "do filial piety" on your behalf.

Using false propaganda and deceptive marketing methods. My neighbor, Aunt Zhao, was stopped by a salesman who posted a small advertisement in the street and invited her to attend a health lecture in a hotel. She got free anti-glaucoma presbyopia glasses worth 188 yuan. She went to the lecture and really got a gift. She also got 1 kg of eggs from the organizer. On the stage, "returnees experts" tried their best to promote an internationally recognized omega -3 health care product, saying its content was 83.8%. Kan Kan, the experts, took a sensational route and knelt down to call the old people "parents". Many old people rushed to buy, and one of them bought nearly 40 thousand yuan of health care products at once ... Aunt Zhao didn't buy anything, and was told by the salesperson that she could bring her friends tomorrow and have free eggs every day. ...

Such lectures are often arranged in tall hotels, and the time often begins at six or seven in the morning, and young people are refused admission. If our parents go to a health lecture early in the morning, you should be careful!

Later, when investigating health care products companies, Aunt Zhao learned that the wholesale price of the so-called 188 yuan gift reading glasses was only a few dollars 1 pair. The price of receiving eggs and other materials for more than half a month is that she spent more than 654.38+100000 on a magnetic therapy mattress to treat low back and leg pain.

Tips: The ancients said that "it is better to believe in books than not to believe". Don't trust the experts who talk about health care on the stage. It's best not to trust them.

Nothing is free, it's all routine! Experts are often packaged. I'm 100% sure that the returnees have no experience in studying abroad. He is an expert in "selling" speech, staring at the money in the old man's pocket. The health care products they sell may have health care functions, but they dare not cheat money with things that have no health care functions at all, or even harmful things. I have a friend's relative who is in poor health. After eating health care products for two years, the more you eat, the more serious it is, and the symptoms of poisoning appear. When he arrived at the regular hospital, he learned from the doctor that the health care products he ate had no Chinese character logo at all, and that manufacturer only had the qualification to produce food.

According to Huaxi newspaper and other media materials, the tactics commonly used by health care products companies are:

Playing a famous doctor's card: "experts" say that they have cancer at first sight;

Award-winning brand: attracting participation with small favors;

Playing the threshold card: refusing young people to attend classes;

Playing the experimental card: the dying goldfish survived after eating health care products;

Play custom cards: show interest and be bombarded by propaganda.

This is the best time and the worst time. In order to make money and defraud the elderly of their pension money, profiteers and health care products marketing agencies are really hateful. Before they are hit (not before the time), look at the telecom fraud case in which college students were cheated of tuition fees and died of heartbreak. It is not impossible to break it! Children should also take action to recommend reliable health care products to the elderly; Try to let them search for relevant information online and contact with the outside world; Earn more money to reassure them, so as not to be afraid of illness and medical treatment. If they are sick and unwell, they can think of going to the hospital for the first time instead of relying on health care products. Often the latter will consume most of the old people's money, but eggs are useless! !

If my parents are superstitious about health products from various sources, buy buy can't buy them. Search the internet to show them the video exposing the scam of health care products, read them this article ... and let my parents know the routine of health care products institutions.

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