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5 individual summary reports on annual assessment of e-commerce

As time goes by, the new year is coming, and the most difficult way to say goodbye to the year is to write an annual work summary. Summarize the experience and lessons, so that the next year's work will be less detours and more achievements. What is the summary of personal work of e-commerce operation at the end of the year? You can have a look at the model essay on the personal summary report of the annual assessment of e-commerce compiled by us for your reference. I hope everyone can share it!

E-commerce annual assessment personal summary report model essay 1 Improve personal accomplishment, combine classroom knowledge with practical work, achieve the purpose of combining theory with practice, prepare for the coming society, and make necessary warm-up and adaptation. Practicing e-commerce is a platform with great development potential. Since its birth, it has created many infinite wealth and miracles for mankind. In order to let us know more about e-commerce, better master the basic knowledge of computers, and let them have strong professional knowledge and skills to face the society in the future, the college arranged for us to practice in the comprehensive training building for one week from xx to XX, 20xx. On XX, XX, XX, we started the first day of internship and learned the online trading mode of b2b. Teacher XX has taught us a lot. Through this internship, I learned more about the processes of b2b and b2c, and gained a lot.

The understanding of b2b is as follows: b2b is a commercial activity between enterprises through the Internet or private network. Enterprises here often include manufacturing, circulation and service enterprises. Therefore, the formation of b2b e-commerce can be divided into specific enterprise e-commerce and non-specific enterprise e-commerce. E-commerce of a specific enterprise refers to an enterprise that has been trading in the past, or will continue trading after some transactions. For the same economic benefit, we use information network to design and develop market and inventory management. The commercial activities carried out by traditional enterprises through modern computer network means in the marketing chain belong to this category. E-commerce between non-specific enterprises refers to finding partners for each transaction in an open network and conducting all transactions with partners. Its characteristic is that both parties to the transaction do not take permanent and continuous transactions as the premise.

B2b is a huge network war station platform, which provides efficient and profitable services for many enterprises. E-commerce has many advantages, such as making the information exchange between buyers and sellers cheap and fast, reducing the transaction cost between enterprises, reducing the inventory of enterprises, shortening the production cycle of enterprises, operating 24 hours a day and increasing business opportunities.

First, the internship process.

1, organize the supply of goods. Including physical, digital, virtual products and intangible services.

2. Order processing. Enterprises should respond to orders in a timely, accurate and professional manner, and avoid the risk of improper handling of return orders.

3. Pay online.

4. Logistics distribution. That is, the enterprise can ensure that the goods reach the other party in time and accurately.

5. After-sales service. After-sales service of b2b enterprises is highly demanding and professional, which is a link of the whole service. These processes are very important for any link between enterprises.

Second, the internship summary.

There are many connections and differences among b2b, c2c and b2c, and the general comparison is as follows:

1, with different roles. On the second day of the internship, their roles in the internship process are different. C in b2c plays the role of customer purchase, while B is the seller of the enterprise. In the whole process, the operation is easier to understand than b2b.

2. The process is similar. There are processes such as organizing supply, publishing information, order processing, online payment, logistics distribution and after-sales service.

3. In terms of trust, b2b has a lot of requirements for enterprises, compared with the other two, trust.

From the operational point of view, b2b is the most difficult of the three, with many steps. The deal is complicated. In the process of learning c2c, I also learned that c2c trading platform is a good trading method for customers, because in c2c, in order to protect the rights and interests of buyers, maintain the reputation of trading platform, release product information and store information.

First of all, we should browse the store documents, such as the seller's personal ID card in Tao Bao, the merchant's ID card and the corresponding Alipay authentication, so as to ensure the safety of the merchants first.

Secondly, the buyer searches the store information by browsing the store list or searching the store name keywords. It is convenient and quick, so that both buyers and sellers can get their own benefits.

Thirdly, in c2c, you can choose the way of ordinary bidding, or you can choose the way of fixed price purchase, and choose according to your own situation. Whether in b2b, b2c or c2c, the transaction mode is online banking, which gives both parties a certain guarantee. In this way, the payment and money can reach each other accurately and timely.

On XX, XX, XX, we studied online marketing, which is a process of a series of activities based on the Internet, combining new methods and new ideas. Including brand promotion, website promotion, information release, sales promotion, channel expansion, customer management, market research and so on. Its appearance makes all the functions closely linked and mutually promoted, making the function of each function much lower than that of online marketing. Giving full play to the powerful functions of the system has brought great benefits to the overall marketing of enterprises. We also learned to make curling stamps with photoshop, and image processing is also widely used, which is often used by advertising companies and photo studios. It is necessary to learn it well.

The field of website promotion has many applications. There are various functions on the website. A website with its own characteristics is our goal. Excellent websites also need excellent talents to decorate and promote. Just like life, the process of hard work is the process of pursuing, upgrading and decorating life, and only struggle can succeed.

Finally, tell me about my situation in the company and my daily work in the company:

1. Manage the company's backstage website, publish and update company news, product content, pictures, etc. Every day, and improve the click rate of the company's website.

2. Find potential customers online and contact buyers. Provide market information for sales staff.

3. Pay a return visit to old customers, ask about product usage and implement customer feedback.

4. Prepare the purchase and sale contract after receiving the customer list, and issue the production notice to the production workshop.

5. Assist the manager to supervise and track the sales behavior, improve the deficiency of the sales plan, and put forward the rectification plan and countermeasures.

Third, the internship experience.

I'm not very tired at work, and I've learned a lot. Suddenly, it makes sense to hear people say that I just learned to think in college. In fact, it is only a matter of time before what you learn at school is useful. Later, the more you need theoretical level, the more you need it. Only to that extent, we have returned everything we learned at school to our teachers and have to pick it up again! So everyone should consolidate their professional knowledge while working! Every experience people encounter is precious, just like it is far away from our campus life, but many people don't have a good grasp. A few years later, when the classmates got together, we found that we were originally at the same starting line, and we had already opened the distance on the road of life.

This internship made me feel a lot, and care and patience are important lessons. A person's life is also a process of constant pursuit. When they fall, they should get up at the first time, try again and run again. Just like a kite, they are always trying to run and fly, even if the thread is broken, they will let go!

Looking back on the past year, I can't help feeling a lot ... time flies and I have to cross an annual hurdle.

As a medical industry, sales is one of the keys of the company. In recent years, the network marketing of medical care is in a hot state. In addition, many netizens know about diseases through the Internet and want to occupy the medical market share because of their good marketing model. Looking back on the past year, with the full assistance of the company's leaders, our work closely focused on the company's business policy, purpose and benefit objectives, closely focused on the goals put forward by the company, and closely followed the work arrangement of the project team. I have done my duty in network promotion.

Collecting yesterday and grasping today, the ups and downs of the work are looming in front of us all the time, but we must face the reality, not only do the work well in time, but also reflect on every detail of the work when looking back, constantly sum up and analyze the work experience, from how to introduce effective flow and how to improve the conversion rate, and try our best to make the work of the whole project team procedural, standardized, systematic and organized. Therefore, in the 100-foot club head, we can go further, reach a new height and enter a new realm. Only by constantly reflecting on ourselves, such a new chapter will be conducive to our better progress, and we can do better in the future, sum up experience and learn lessons.

Looking back on the past is to better face the future. In order to sum up experience, carry forward achievements and overcome shortcomings, we will briefly review and summarize our work in the past 20 years as follows:

1, we live in the era of e-commerce economy. E-commerce has provided us with good services in the new century, and now it has penetrated into every detail of life. Everyone is not only a "customer" who enjoys the service, but also an individual who provides services for the "customer". Because of this, our work should also be more perfect, focusing on serving customers and providing customers with faster, more efficient and better services. Being a man and doing things is our philosophy. We try our best to meet the requirements of every service detail, give us a chance and give our company a satisfaction! We will, as always, do everything possible to do more and better.

Disadvantages: No good communication with project team members.

2. Be able to strictly implement the company's network department system. In this hot era of e-commerce, all industries want to make a big profit in the e-commerce market. As an e-commerce person in the medical industry, network promotion, as the pioneer of enterprise website promotion, constantly pays attention to the changes of search engines, constantly adjusts strategies to adapt to the changes in the search engine market, helps others in the same department, and constantly strives for the monthly goals of the whole project team.

Disadvantages: the brand promotion of the website is not in place and there is a certain lag. Good ideas are not put into practice in time, and we will try to improve this situation in 13.

3. In-station optimization. Since the search engine changed and several stations in the project team were downgraded, they started to make new stations. Before the new site went online, they chose keywords and website framework. In this process, the ranking of the website fluctuates constantly, so the maintenance of small details in the station is also constantly strengthened.

Disadvantages: the homepage of the website often changes, and the quality of the content in the station is not high.

4. Promotion outside the station. Remote promotion is one of the windows for the website to communicate with the outside world. In the second half of last year, the whole extrapolation market began to shrink. At this time, we began to look for platforms, such as the recent news source and the World Wide Web, as a means of publicity.

Disadvantages: many extrapolated articles can't be well controlled, so I don't know if the external chain can produce conversion rate. It is still very important to find a high-quality platform.

5. Promotion strategy:

(1) Dispersing traffic is one of the important things in website promotion.

SEO is a kind of network marketing, which only combines SEM, EDM and event marketing. The project team mainly relies on 360, Baidu, sogou and other search engines. As for other search engines, there is not much drainage. According to last year's attention, Aimin's current website is between PV: 1000-20 _ _, IP: 700- 1000.

(2) Pay attention to the user experience

In the past year, search engines have been constantly changing. For website operation, we sometimes have to consider things from the perspective of users. Only by doing a good job in user experience, treating users as customers, always insisting that "customers are God" and doing a good job in service can the website have vitality and get a steady stream of traffic.

(3) Promotion methods

When extrapolating, we should insist on diversity, so as to get more traffic, such as the diversity of your anchor text links, the diversity of page links, the diversity of your traffic sources, the diversity of your online marketing methods and so on. And constantly introduce new marketing methods, and finally apply marketing integration, thus making the website invincible in the search engine industry.

(4)SEO optimization

Nowadays, seo optimization is not the core of technology-based website operation, but the soul of long-term website operation. Seo optimization is the same as website planning, but optimization is a long marathon and needs to be adjusted according to different stages. What we are considering now is what users are thinking. What exactly do users need? It is no longer the analysis of search engine algorithms, but the analysis of user needs, which is like the transformation of planned economy and market economy. Only by finding accurate keywords can we get the highest traffic and eventually produce consultation.

(5) Network promotes new groups.

With the rapid development of e-commerce, mobile client users will be the new force in the future. How to do this work well needs our test. Nowadays, mobile SEO will be a very important topic on the website. Facing the current market, only by being good at digging can we get a steady stream of wealth, and mobile SEO will blow a new wind in the new year.

In addition to adhering to past achievements and good working methods, we will also strive to improve last year's shortcomings within 20__ years, so that our work will reach a new level.

The continuous improvement of network promotion under real circumstances can not be separated from the careful care and guidance of leaders and the strong support and cooperation of colleagues. At the moment of bidding farewell to yesterday, we will usher in a new year. For the past achievements, I will not sell myself short, step by step, and for the past shortcomings, I will make unremitting efforts to do my best. We will prove our efforts with actions, and we will know more clearly that we can get it not by clever means, but by continuous efforts. Let's join hands to create a brilliant tomorrow for the company to grow and become one of the domestic advanced enterprises! 20__ is a brand-new year and a year of self-challenge. We will try our best to correct the shortcomings in our work in the past year, do better in the new year, and do our part for the company's development prospects.

Time flies, and 20__ years have passed quickly. Looking back on this year's work process, with the support of the company's leaders and the cooperation of various departments, the e-commerce department ensured the normal operation of the company's network, successfully completed various tasks of the company with the cooperation of various departments, and promoted the development, production, testing and full-scale launch of the "Search Car Network".

The new year means a new starting point, new opportunities and new challenges. I hope to work with you and continue to work together for the future of Ming Jie people on the basis of 20 years' work. Summarized as follows:

(A), 20__ years of work focus review and existing problems

I. Priorities of the review

1, software and database management

(1) Reasonably arrange the software use process and formulate relevant specifications, respond to the maintenance of computer software by various departments in a timely manner, and minimize the use failures. When failures occur, they can be solved immediately, and those that cannot be solved on site can be solved in the shortest time.

(2) Maintain and back up the database regularly, and solve the system problems and server failures of the database in time according to the actual problems.

2. Website platform management.

Strengthening the construction and updating of the company's four portals (Ming Jie Group official website, Winner's public service platform for environmental protection and renewable resources, OK 14 information network and Winner's automobile dismantling website) and the management of China's renewable resources customer management system are the focus of the Ministry of Commerce. According to the actual situation of the company, we publish and promote various information from time to time, laying a solid foundation for every progress of Ming Jie.

In the future, our e-commerce department will make persistent efforts to make the content of the company's website richer and more exciting.

3. Network management.

The competition in the online market is becoming more and more fierce. In order to adapt to the situation, we organized a lot of website promotion activities, including website promotion and company car collection business. For example, the promotion of Baidu question-and-answer mode has greatly increased the exposure of the winner's environmental protection and the winner's car dismantling, greatly improved the traffic of the website, and played a key role in eliminating the negative impact of the company.

4. Staff management

Based on the actual situation of e-commerce work and various considerations of the company, although the number of people is small, the internal division of labor is clear, personal expertise is emphasized, and ideas and experiences are exchanged. In the future, the number, structure, division of labor and quality of team members will be continuously improved and improved.

Second, the problems existing in the work

1, software and database management: some equipment is aging, with prominent hardware problems, long maintenance period and high cost.

2. Website platform management: The photos taken in the company's dynamic activities are not timely enough, and every activity scene is truly displayed in front of the network people, which is an indispensable part of the website.

3. Network management: the basic work of network promotion is not solid enough, and the promotion effect is not ideal.

It is a step-by-step process from promotion to consumer cognition to complete acceptance, which requires continuous promotion and publicity. However, whether it is promotion or publicity, we are obviously insufficient, and we will increase our efforts in this regard.

4. Staff management: Because the staff of the department are relatively young and inexperienced, their adaptability to emergencies is poor, and some work is not well coordinated and handled. In the future, we should strengthen close communication with relevant departments, do more targeted work and open up new ideas, so that the company's information construction can be at the forefront of the same industry and lay the foundation for the company's rapid development.

(2), 20__ year work priorities and plans

I. Overview

In the past 20 years, the work of the e-commerce department is still divided into three parts, one is software and database management, the other is website platform management, and the third is network management.

Second, the work priorities and plans

1, software and database management

(1) Strengthen the overhaul and maintenance of equipment and deal with potentially threatening equipment as soon as possible.

(2) Improve the existing data backup mechanism to upgrade, and then automatically back up important data in different places.

(3) Improve the workflow and operation specifications, cooperate with various departments to improve and supervise the operation measures, and start with data management, virus prevention management, network system operation procedures, etc.

(4) While continuing to improve the above work, strengthen learning, improve the comprehensive quality level of departments, learn and introduce various technologies, and improve service quality and work efficiency.

2. Website platform management.

The maintenance, construction and development of the website mainly include the further improvement and optimization of the website, the completion of the diagnosis and optimization of the website, the improvement of the user experience of the website, and the convenience of operation and promotion. I will also strengthen the contact and communication with all departments to ensure the best integration of resources and publishable information of all departments, and ensure the unity of website image and company image.

For the four websites of our company, the daily maintenance and updating work for 20__ years mainly includes:

(1) Monitor the overall operation of the website. If there is any abnormality, solve it immediately. If it cannot be solved, contact the operator as soon as possible to ensure the healthy operation of the company's website on the Internet.

(2) It is mainly the dynamic update of news information of the company and websites, and the occasional individual adjustment of other columns.

(3) Online communication and message board management, to ensure that you check the message board every day, handle the customer's messages in time, ensure that you are online every day, and solve the consultant's problems in time.

3. Network management.

On the basis of the company's existing network, reasonably design and allocate resources, constantly improve the website construction, and provide a good secure network platform for the company's re-expansion.

(1) Conduct a comprehensive analysis and understanding of the company's website, comprehensively strengthen the basic work of website construction, make it more suitable for market conditions and consumer demand, carefully design according to market demand, and strengthen promotion.

(2) All-round network promotion.

Make full use of Baidu's functions and strategically insert enterprise and product information into Baidu Encyclopedia, Know, Space, Post Bar and Experience column.

Strengthen the promotion of companies and websites through search engines and advertisements, and establish the image of Ming Jie Group.

E-commerce Annual Assessment Personal Summary Report Model Article 4 Time flies, in the blink of an eye. _ _ has quietly ended. In this year's time, through the understanding of e-government and the actual work, the work is summarized as follows:

First, there are shortcomings.

1. The organization of work is not clear enough. I don't have a certain arrangement to go to work every day. If I see what kind of ability I lack, what kind of ability I will learn. At present, while doing promotion, I don't have a detailed and primary plan to do customer service, write articles, make drawings and make websites, but at least I know what needs to be completed immediately and what needs to be postponed. If I do too much, I will gradually realize and make progress slowly. I also hope that I will make progress next year.

I didn't know enough about my work during my work, especially when I first came here. I completely lack the initiative, understanding and analysis of the shoe market, and another is that I lack the ability of positioning and logic.

3. Lack of work experience

I really didn't know anything about e-commerce before, but I learned a lot from the cultivation and recognition of Teacher Liu. Although I have encountered many problems in the whole process, I don't know how to promote and optimize, but while using the resources and online courses around me, I know that promotion is a process of long-term persistence to achieve results, and persistence is very important.

4. Why didn't our goods form sales:

I don't know how to start because of process problems, including mistakes and leaks, and the design at that time. I don't know whether to open a Taobao shop or a Taobao mall. It is a good thing and a trouble for me to open a Taobao shop now. The purpose of opening a Taobao shop is to lay the foundation for opening a shopping mall in the future, but the current control power is obviously insufficient, and the current working distance is not detailed enough.

5. In Alibaba, work lacks a process of self-reflection and updating at any time. Although the works look back, they lack regularity. For example, in Alibaba, many functions have been modified and updated, which can be directly promoted, but I didn't know anything before. Only when it is discovered can it be refined.

In short, it can be summarized in one sentence: the work is not clear enough; Unfamiliar with the process; The work is not exquisite enough; The working mode is not flexible enough; Lack of work experience; Lack of knowledge summary of usual work

Second, this year, the company will open up a large area.

In order to form a large-scale sales of shoes, there will be a lot of goods this year, and the work pressure will be even greater. We should work hard, work diligently, do every job well, handle every detail, strive to improve our professional skills and make progress as soon as possible.

The following are my improvements this year: improving the initiative of work; Work should focus on results; This year's work should set goals, and everything should be completed around the goals; Seize all learning opportunities and make a summary at ordinary times; See more, learn more and do more.

Three, _ _ year work objectives

This year, we will set a footwear sales target. Taobao will reach a crown, and its annual sales will be _ _ _ _ _ _ _ _ ten thousand yuan.

Looking back, time flies, and the year of 20xx is drawing to a close. Looking back on the past year, I can't help feeling a lot ... time flies, and I have to cross the hurdle of another year.

Collect yesterday, grasp today, the ups and downs of work are always looming in front of us, but we must face the reality, not only do the work well in time and put it in place, but also reflect on every detail of the work when looking back, constantly sum up and analyze the work experience, from how to introduce effective flow, how to improve the conversion rate, and strive to make the work of the whole project team procedural, standardized, systematic and orderly!

Therefore, in the 100-foot club head, we can go further, reach a new height and enter a new realm. Only by constantly reflecting on ourselves, such a new chapter will be conducive to our better progress, and we can do better in the future, sum up experience and learn lessons.

Looking back on the past is to better face the future. In order to sum up experience, develop achievements and overcome shortcomings, we will briefly review and summarize the work in 20xx as follows:

Review 20xx years