Why are soft-packed cigarettes more expensive than hard-packed cigarettes?

This question is simple - if it is expensive, it must be good. If something is good, must it be expensive?!

It is mainly caused by consumer psychology and consumer fashion trends. The current market Flexible packaging is more popular in the world. Naturally, its market value has increased. Of course, the price has also increased. Physically, rigid packaging is more in line with the needs of product packaging. It is conducive to protecting the product. However, cigarettes are special consumption. Many people do not like to store cigarettes. Hidden deep in your pocket. Wherever you go, you should take out the cigarettes that you think are good and put them in a conspicuous place for fear that others will not see them. This is the special consumption needs of cigarettes - status, social interaction, identity, etc. Etc. Soft ones are naturally difficult to keep in pockets. Naturally, the high-sounding ones are placed in a conspicuous position. Over time, a popular trend of soft packaging gradually formed in China, thereby increasing its market value and leading to the popularity of soft packaging. The price is higher than that of hard cigarettes. This is a reflection of market-determined value. In fact, many manufacturers offer soft and hard cigarettes of the same specifications, including soft and hard shredded tobacco, formulas, and all other intrinsic qualities are the same. Only the packaging is divided into soft and hard cigarettes. .But in the market, the soft ones sell better than the hard ones, and the price is also higher (everyone buys cigarettes when they go up, not down). So the price of the hard ones is always not as high as the soft ones.

By the way Supplement: Some hard cigarettes even have a higher intrinsic value than soft cigarettes. However, the market retail price is still not as high as soft cigarettes.

Witness:

1. The intrinsic quality is the same. The retail price of soft cigarettes is the same. High:

The ex-factory price of hard sunshine baby is 54 yuan/piece. The wholesale price is 80 yuan/piece. The retail price is 90 yuan/piece.

The factory price of soft sunshine baby is 54 yuan/piece. The wholesale price is 85 yuan/piece. The retail price is 100 yuan/piece.

The ex-factory price of hard Hongtashan is 55.81 yuan/piece. The wholesale price is 63 yuan... This question is simple - the one that is expensive must be good. .Does good packaging have to be expensive?!

It is mainly caused by consumer psychology and consumer fashion trends. Flexible packaging is currently more popular in the market. Naturally, its market value has increased. Of course, the price has also gone up. From then on, Physically speaking, hard packaging is more suitable for product packaging. It is conducive to protecting the product. However, cigarettes are special consumption. Many people do not like to hide cigarettes deep in their pockets. They should carry cigarettes that they think are good wherever they go. Take it out of your pocket and place it in a conspicuous place for fear that others will not see it. This is the special consumption needs of cigarettes-status, social interaction, identity, etc. Soft ones are naturally difficult to keep in the pocket. Naturally, high-sounding ones are placed there. As time goes by, a trend of popularity of flexible packaging gradually formed in China, thereby increasing its market value. As a result, soft packaging became more popular and the price was higher than hard packaging. This is a manifestation of market-determined value. Fact Many manufacturers sell soft and hard cigarettes of the same specifications. All the intrinsic qualities such as formula and formula are the same. It is just that the packaging is divided into two types: soft and hard. But in the market, the soft ones sell better than the hard ones and the price is also higher ( When people buy cigarettes, they buy up and not down). Therefore, the price of hard cigarettes is always not as high as that of soft cigarettes.

By the way, I would like to add: Some hard cigarettes even have a higher intrinsic value than soft ones. But the market retail price The price is still not as high as the soft one.

Witness:

1. The internal quality is the same. The retail price of the soft one is higher:

The ex-factory price of the hard Yangguangjiaozi is 54 yuan/ Article. Wholesale price is 80 yuan/item. Retail price is 90 yuan/item.

Ex-factory price of Soft Sunshine Jiaozi is 54 yuan/item. Wholesale price is 85 yuan/item. Retail price is 100 yuan/item.

The ex-factory price of hard Hongtashan is 55.81 yuan/piece. The wholesale price is 63 yuan/piece. The retail price is 70 yuan/piece.

The ex-factory price of soft Hongtashan is 55.81 yuan/piece. The wholesale price is 65 yuan/piece. .The retail price is 80 yuan/carton.

2. Hard products have high intrinsic quality. The retail price is not as high as soft products:

The ex-factory price of hard treasure Yunyan is 158 yuan/carton. The wholesale price is 200 yuan. / piece. The retail price is 230 yuan / piece.

The ex-factory price of soft treasure Yunyan is 140 yuan/piece. The wholesale price is 200 yuan/piece. The retail price is 250 yuan/piece.

Hard quality products The ex-factory price of Shilin is 62 yuan/item. The wholesale price is 70 yuan/item. The retail price is 80 yuan/item.

The ex-factory price of soft fine stone forest is 52 yuan/item. The wholesale price is 70 yuan/item. The retail price is 90 yuan. / article.

3. The ex-factory price of soft products is high. But the price difference of soft products is even higher:

The ex-factory price of hard products in China is 187.2 yuan/item. The wholesale price is 370 yuan/item. The retail price is 450 yuan/item (the zero price difference is 262.8 yuan/item).<

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The ex-factory price of Soft China is 241.02 yuan/piece. The wholesale price is 530 yuan/piece. The retail price is 700 yuan/piece (the price difference is 458.98 yuan/piece).

Remarks: The price difference is 458.98 yuan/piece. It is the price difference that the tobacco company earns from selling a cigarette. It can be seen that China Tobacco Company earns 262.8 yuan from selling a hard cigarette, while China Tobacco Company earns 458.98 yuan from selling a soft cigarette.

The price comparison of the above three types of cigarettes can be seen from the soft one. Although the retail price is high, its price/performance ratio is far lower than that of hard ones.

Do you understand now?!