How to promote it from the media?

In my opinion, how to promote self-media needs three steps.

1, platform selection

There are too many self-media platforms, not the more platforms, the better. Some platforms are not suitable for you. Too many platforms will tire you out, which will happen naturally. Share some self-media platforms you have chosen, including Baijia, Penguin, Today Headline and UC Yun Guan.

These self-media platforms are not easy to die, and they are likely to be done for a long time. These platforms have greater potential. After all, BAT is behind it. Needless to say today's headlines, the current platform traffic is also quite large, and the headlines themselves start with information. Unlike other big companies, the business is very complicated.

All four platforms can open traffic owners, and there will be benefits after opening. The amount of income depends on one's ability. This is my income. Although I didn't do very well, it's true.

The income of Baijiahao

Penguin's income

Today's headline earnings

My UC Yun Guan hasn't started revenue yet, but there is Alibaba Taobao behind UC, and the traffic on the platform is still relatively valuable, so I still won't give up this platform.

2. Positioning is very important

Positioning is a very important thing, because you have to dig deep in a field to gradually have a certain influence. At present, the most common positioning is pan-entertainment, video and niche professional fields.

Anyway, you have to have a general direction and you need to think for yourself. In this respect, I admit that I didn't do very well. The positioning history mentioned below is very messy and rotten.

The first content I sent was the content of Internet marketing promotion, such as SEO optimization and online marketing promotion. Later, I found that this kind of traffic is really small. Although it is accurate, it is still a natural egg.

Then my positioning began to pursue hot spots, such as Ma Yun's father, Dong Mingzhu, and hot science and technology events. Although these events have little to do with themselves, the traffic has obviously increased a lot, but the traffic in the field of science and technology is still relatively limited.

Finally, I began to do pan-entertainment and published articles in the field of entertainment. At that time, my orientation was: entertainment and leisure first, valuable and interesting content released, and more traffic.

I can't find my own position now, but I can write whatever I want now, which is quite messy. So I hope everyone can do their own positioning, which I think is still very useful.

3. Continuous accumulation and persistence

The last point, the simplest and most difficult point, is accumulation and persistence. Lu Songsong blog, for example, has persisted for eight years and is accurate and consistent, which is an example.

As long as you dare to keep working hard, I dare say you will gain a lot. Although this article doesn't share much practical experience, I think what is really useful is strategy, not tactics. What can determine your future is your own pattern. As long as you have a direction and a lot of experience and skills, you can also explore a set of things that belong to you, which is the most precious.