Key points of highway sign advertising design

Key points of highway sign advertising design

What are the key points of highway sign advertising design? Let’s find out together! Below I will introduce to you the key points of highway sign advertising design. I hope it can help you!

First, graphics

Graphics can best attract people’s attention, so graphic design is especially important in outdoor street sign advertising design. Graphics can be divided into two forms: advertising graphics and product graphics. Advertising graphics refer to graphics related to the advertising theme (characters, animals, plants, appliances, environments, etc.), while product graphics refer to product graphics to be promoted and introduced in order to reproduce the appearance and style of the product so that the audience can see it clearly Its appearance and internal functional characteristics. Therefore, we should strive to be concise and eye-catching when designing graphics. Graphics should generally be placed in the visual center, which can effectively catch the viewer's attention, guide them to further read the advertising copy, and stimulate excitement. In addition to graphic design, it must also be equipped with vivid copywriting design, so as to reflect the authenticity, dissemination, persuasion and agitation characteristics of outdoor advertising.

Second, copywriting

Advertising copywriting plays a very prominent role in outdoor advertising, and good copywriting can play the finishing touch. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people cannot have more time to read in a mobile state, so outdoor advertising copy strives to be concise and powerful, usually with one sentence (theme language) to be eye-catching Simply remind the audience, and then attach a few short and powerful sentences to explain it. The theme language design should generally not exceed ten characters, preferably seven or eight characters, otherwise the reading effect will be relatively reduced. Generally, copywriting content is divided into several parts such as title, body text, slogan, and accompanying text. We must try our best to be concise and concise, count one as ten, cherish words like gold, think over and over again, be easy to read and remember, be humorous, and have appeal. Only in this way can outdoor advertising be full of appeal and vitality.

Key points in bus shelter advertising design

1. Indicative Since the audience is a moving pedestrian, the location and time of the audience passing the advertisement must be taken into consideration in the design. Pedestrians are not willing to accept cumbersome pictures. Rolling light boxes can only attract the attention of pedestrians with concise pictures and revealing forms to attract the audience to watch the advertisement. Therefore, the design of outdoor advertising for bus shelters should pay attention to reminders, with pictures and texts, with images as the mainstay and text as the auxiliary. The use of text should be simple and lively, and should not be lengthy. Outdoor billboard production.

2. Simplicity is an important principle in the design of outdoor advertising in bus shelters. The entire picture and even the entire facility should be as simple as possible. The design should be original and always adhere to the principle of less but more. Try to leave ample room for imagination for the audience. We must know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the image is, the more confusing it will be for the audience; the simpler the image, the higher the attention value of consumers. This is exactly what simplicity does.

3. The uniqueness of bus shelters. The objects of outdoor advertising are dynamic pedestrians. Pedestrians receive product information through visible advertising images. Therefore, the design of bus shelter advertising must take into account distance, perspective, and environment. factors. In large open squares and on road sidewalks, when the audience is 10 meters away, it is more convenient to see objects 5 meters above the head. Therefore, the first step of design is to determine the location and size of the advertisement based on the three factors of distance, viewing angle, and environment. Common outdoor advertisements are generally rectangular or square in shape. When designing, we must determine according to the specific environment to coordinate the appearance of the outdoor advertisement with the background and create visual beauty. The shape does not have to be uniform, it can be diverse, and the size should also be determined according to the size of the actual space and environmental conditions. For example, the street signs in Italy are not very big and are consistent with its ancient streets. Outdoor advertising should focus on creating a good gaze effect, because the basis of advertising success comes from the contact effect of gaze. ;