Interpersonal communication: talking about topics of interest to customers

Interpersonal communication: Talk about topics that the customer is interested in

The best way to move people’s hearts is to talk to them about the things they are most interested in and cherish the most, that is, to give them what they like. . In the sales process, you should say whatever the customer likes to hear. Only in this way can you win the other party's favor and stimulate their desire to make a deal.

One sentence to make people laugh

Blixen is the manager of a decoration company in the United States. By chance, he learned that Mr. Eastman, the president of Kodak Company, had donated a huge sum of money to build a concert hall, memorial hall and theater in Manchester. Many manufacturers have come to negotiate before, but to no avail. Blixen hopes to win this business, but also hopes to use it to expand the company's reputation and establish the company's image in the market competition.

On this day, Blixen came to the headquarters of Kodak Company to meet with Mr. Eastman, the president of Kodak Company. After he explained his intention to Mr. Eastman's secretary, the secretary informed him and warned him: I know you are eager to get this order, but I can tell you now: If you take up more than five minutes of Mr. Eastman's time, time and you're screwed. He is a busy man, so when you go in, finish your talk quickly and come out right after.

The secretary led Blixen into Mr. Eastman's office, where Mr. Eastman was immersed in a pile of documents on his desk. Blixen looked around the office and waited there quietly.

After a while, Mr. Eastman raised his head, spotted Blixen, and asked casually: "What's the matter, sir?"

The secretary briefly introduced Blixen to the president and went out.

Blixen looked around the office and said to Mr. Eastman: Mr. President, while I was waiting for you here, I observed your office carefully. I have been engaged in interior carpentry decoration for a long time, but I have never seen such an exquisitely decorated office.

Oops, you reminded me of something I almost forgot. President Eastman said happily that I designed this office myself. When it was first built, I liked it very much. But then I got busy and I didn't have the chance to appreciate this room carefully for several weeks.

Blixen walked over to the wall, tapped his fingers on the wood, and said, I think this is English oak, isn't it? The texture of Italian oak is not like this.

Yes. Mr. Eastman stood up happily, left the pile of documents waiting for approval, and took Blixen on a careful tour of the office. He introduced all the decorations in the office to Blixen one by one, from wood to proportion, from proportion to color, from craftsmanship to price, and then introduced his design process in detail.

Blixen listened with a smile and interest, and from time to time gave signs and encouragement to continue. Meanwhile, Blixen also lost no time in asking Mr. Eastman about his struggles. Mr. Eastman told him about his rough experiences as a boy, how he struggled in poverty, how he invented the Kodak camera, etc., and expressed his intention to donate a huge sum of money to society. Blixen not only listened attentively, but also expressed his respect from the bottom of his heart.

Originally, the secretary warned Blixen not to talk for more than five minutes. As a result, Blixen talked with Mr. Eastman for more than an hour. President Eastman told Blixen: Last time I bought some chairs in Japan and placed them in the hallway of my home, but the paint peeled off due to the sun. I went out and bought some paint yesterday and planned to repaint them myself. Would you be interested in seeing my paint show? Well, come to my house, have lunch with me, and take another look at my craft.

After lunch, President Eastman started painting the chairs one by one, and he was very proud of it. Blixen stood up to leave, but he said nothing about the business.

In the end, Blixen got the order for this batch of projects. Not only that, he and Mr. Eastman formed a lifelong friendship.

Why did Blixen say nothing about the business but unexpectedly succeeded? The secret to his success is simple: find topics that the other person is interested in, and do everything possible to stimulate the other person's interest in talking, thereby establishing a sincere friendship.

One sentence makes people jump.

Zhang Jie is a car salesman.

Once, a customer came to Zhang Jie to discuss purchasing a car. Zhang Jie recommended a new type of car to him. Everything went smoothly and the deal was about to be completed, but the other party suddenly decided not to buy it.

That night, Zhang Jie tossed and turned, puzzled. This customer obviously liked this new car, so why did he suddenly change his mind? He couldn't help but call the other party: Hello, today I recommended that new car to you, and you were about to sign, why did you leave suddenly?

Hey, do you know what time it is now?

I'm so sorry, I know it's 11 o'clock in the evening, but I've been reviewing it all day and I really can't figure out where I went wrong. Therefore, I took the liberty to give you a call and ask for advice.

Very good, are you listening to me carefully now?

Very attentive.

However, you did not listen to me carefully this afternoon. Just before signing, I mentioned that my son was about to attend the University of Michigan. I also told you about his academic performance and future ambitions. I'm proud of him! But you changed the topic at that time and told another joke! Maybe you think what I'm saying has nothing to do with you, but I would never want to buy something from someone who doesn't respect me.

The process of selling products is actually also the process of selling character. If a customer likes your product but doesn't like you as a person, he or she will probably not buy your product. In fact, when the customer starts talking about his son, if Zhang Jie can follow the customer's conversation, it is very likely that the deal will be closed.

Action Guide

When doing business, you must learn to cater to customers, do everything possible to say what customers like to hear, and launch a psychological offensive against buyers until they capture them. To do this, it is necessary to introduce topics that interest the other party as soon as possible when starting to communicate with the customer. This is very important for closing the deal.

Baker Duwei has been trying to sell bread to a hotel in New York. For four consecutive years, he often called the hotel manager, attended the manager's social gatherings, and even booked a room in the hotel and stayed there to promote the hotel, but all failed.

After studying how to behave, Du Wei changed his strategy and decided to find the manager’s interests. He found out that the manager was the president of the American Hostess Association, and no matter where the association held events, Managers must attend, even if they have to travel thousands of miles.

So, when Du Wei saw the manager again, he talked to him about his hospitality association, which immediately opened up the manager's chat box. The manager's reaction was unusual, his tone was full of passion and enthusiasm, and the association It is obviously the flame of his life and his spiritual support. The manager sold the baker an association membership card before he left the office. Duwei said nothing about the bread sales.

A few days later, someone from the restaurant called them to ask for bread samples and a price list. Four years of hard work have failed, but once the conversation succeeds, it all depends on what the person likes.

In order to get what you want as soon as possible, before talking to the customer face-to-face, you'd better collect relevant information about the other party and be fully prepared for further communication. You can do this during the conversation. It's handy and watertight.

If you don’t know the other person’s information and don’t know the other person’s interests, hobbies or experiences, you must do everything possible to find topics that the other person is interested in. For example, praise the taste of tea, coffee and other drinks, the elegant and chic office equipment, the high-end chairs and sofas, etc. When you say that your sofa really looks like a general manager, the other person may smile slightly and think you are quite interesting. If there is a plaque or calligraphy and painting hanging on the wall, you can ask: Do you like calligraphy and painting? All in all, as long as you carefully observe and ponder, there are many topics around you.

TV news and sports games can also be used as topics. For example, during the World Cup, you can ask the other party: Do you like watching football? If the other party answers that they like it, you can further ask: Which team do you like? Furthermore, the outcome of the previous day's game can be used as a topic. The other party may be a fan, or they may be in a bad mood because their favorite team lost the day before. However, some people may be indifferent to sports competitions because they are busy at work or have no interest, so it is not acceptable to act in a self-righteous manner. . When chatting, you should pay attention to the other party's expression and reaction. If the other party is not interested, change the topic in time.

If you can find a topic that the other party is interested in, it will be easy for you to have a good conversation, so that the rest of the conversation will be smoother. Topics that girls are interested in

1. But no matter what, girls should like romantic things. If you say more thoughtful words to her, girls will be moved easily.

2. Women can do what men can do. Women need to succeed. What women need most is happiness and success. When talking with friends, perhaps what I am most interested in is how to become a princess in a fairy tale, get perfect love, and live a happy life. So as women, we have to move forward! ! ! ! ! Be yourself. —I have the final say on my territory! ! ! ! .

3. When you have it, you will suck the essence of love without watering it.

4. As a result, love becomes a pillow when you are lonely and a traveling companion when you are lonely; then, love becomes an excuse for some people to achieve their goals, and even becomes a slave to money.

5. Modern people do not know how to cherish love.

6. Is there still true love in this society?

7. It’s a pity that there is no regret medicine in this world.

8. I think it’s not manly to talk to a girl about clothes. In fact, you don’t have to blindly please her. You can let her know your hobbies and let the other person recognize you, which is the real way to get along with her. Only then can you be together for a long time.

9. The answer must be representative to a certain extent - the poster does not need to deliberately find a topic, failure to find a good topic often has the opposite effect - but girls are always curious about boys' world, just like boys are towards girls The curiosity of the world is the same. Chat along the girl's train of thought - inadvertent little sparks of thought are the only way to make girls happy - I wish the host and the girls a happy relationship -

10. What will happen in the future? , who thinks that far ahead?

11. Today’s society is a society overflowing with emotions. Love has already become fast food. We don’t want to last forever, but we want to have it once...

12. At this time, love has become a fast food. Losing the aura of beauty and becoming realistic and worldly...

13. Some may like material things, some may like humorous people, and some may like capable people...

14. You won’t tell her about your favorite sports and politics. Most girls think it’s enough to know a little about these things, and there’s no point in talking about them all the time.

15. Most girls like to do mental tests, such as zodiac signs and so on. Of course, if she does not belong to the majority, it will seem tacky if you talk about this topic.

16. If you don’t fertilize, the flower of love will wither in a short time.

17. You should also carefully observe what her preferences are, and then talk to her about these things appropriately.

18. When love goes far, you realize that the beautiful love you have been pursuing so hard was once so close to you...

19. You can ask your same friends. What does she like, or you can ask her directly. Many girls will gradually have something to say after they get to know you. You can give her the right to speak, so that you can get to know her better.

20. Love is actually very simple and simple!

21. For love, we do not expect it to be perfect, but we can make it true...

22. Therefore, when you have a beautiful love, you must do it well cherish!

23. Love does not need to be extravagant, only plain and plain is true! Interpersonal communication: maintain appropriate tolerance

Interpersonal communication: maintain appropriate tolerance

3. Maintain moderate tolerance

As big as a person's mind is, he can do great things. The sea accepts hundreds of rivers, and it is great if it has tolerance; if it stands thousands of feet high on the wall, it is strong if it has no desires. Whether you are a successful leader has to do with the extent to which you can tolerate the shortcomings of your employees.

One sentence makes people laugh

During the Spring and Autumn Period, King Zhuang of Chu held a banquet for his ministers after putting down a rebellion. During the banquet, there was the sound of silk and bamboo, dancing and singing, fine wine and delicacies, and people drank and drank together. The fun was still not complete until dusk. The King of Chu ordered a candle-lighting banquet and specially asked his beloved concubine to toast the civil servants and generals.

Suddenly a gust of wind blew by, and all the candles at the banquet were extinguished. An official boldly teased the beloved concubine of King Chuzhuang. During the tug-of-war, the concubine pulled off the tassel on the hat of the man in a hurry and went to complain to King Chuzhuang. He asked King Chuzhuang to light candles and check everyone's faces. Hat tassel, in order to find the rude person.

After hearing this, King Chuzhuang ordered not to light the candles, but said loudly: I have a banquet today, and you must have a good time. Now, please take off your hats and tassels so that you can enjoy your drinking more. After hearing what King Zhuang of Chu said, everyone took off their hats and tassels, then lit candles, and the king and his ministers left happily.

After Xi San returned to the palace, her beloved concubine blamed King Chuzhuang for not letting her vent her anger. King Chuzhuang said: This banquet between kings and ministers is to have a carnival and have a good time and harmonize the relationship between kings and ministers. It is natural for people to lose their temper after drinking. If we want to hold them responsible and punish them, wouldn't it be a great disgrace?

This is the famous Jueying Banquet in history.

Seven years later, King Zhuang of Chu attacked Zheng. A general took the initiative to lead his men to clear the way. This general fought tooth and nail wherever he went, severely defeating the enemy and advancing to the capital of Zheng. After the war, the king of Chuzhuang discussed his merits and rewarded him, and found out that his name was Tang Qiao. He expressed that he did not want any reward and admitted that he was the one who was rude at the banquet seven years ago. What he did today was all to repay the kindness he had not punished seven years ago.

The British poet Keats said: Everyone has shortcomings, and in his weakest aspect, everyone can be cut and mashed. Employees are also ordinary people, they all have weaknesses and flaws, and they may make mistakes of one kind or another. There is no pure gold, no one is perfect, and there are no fish if the water is clear. As a manager, you must have a tolerant mentality and quality, and be able to tolerate the shortcomings and mistakes of employees.

One sentence makes people jump.

After May Day, the hotel sent away a group of out-of-town tourists and had a day off. On this day, the entire company had to be cleaned. In the morning, Manager Zhang of the housekeeping department asked the cleaner Xiaoling to clean the 8th floor and stipulated that the cleaning should be completed in two hours. Xiaoling's work has always been excellent, and she was almost done soon, leaving only a vase on the table that was not placed properly. At this time, the receptionist said that someone was looking for her, so Xiaoling hurriedly locked the door and went down. It turned out that there was a customer who expressed his gratitude to Xiaoling for picking up his passport and returning it to him, and chatted with Xiaoling there for about an hour.

As soon as the guests left, Manager Zhang came over and asked Xiaoling: Have you finished your work? Still standing here!

Xiaoling thought for a while, there should be some places that have not been cleaned, and said: Not yet!

The guests have left. Why don’t you go clean up quickly? Why are you lingering here? the manager said.

I know the manager, I will go now.

You have to move quickly, don't grind all day long, and you won't leave until I push you. Manager Zhang had this tone with every employee. Xiaoling knew that the more she spoke, the more she would scold him, so she went to work without saying anything more. She walked into the last house and took a look. The whole room was neat and clean.

Oh, it’s done! Xiaoling was very happy and went down to rest. Just when she wanted to rest for a while and go to eat, Manager Zhang came to her and said: Why are you still here if you haven't cleaned up the room yet?

I have finished cleaning and just want to take a rest. Xiaoling argued, I came down from the eighth floor after checking everything.

What? What I said would still be wrong. You didn't go up at all. Otherwise, why would there be rooms that haven't been cleaned?

Huh? Xiaoling thought, I've obviously finished it, what's going on?

Manager Zhang couldn’t help but pulled her up to the eighth floor, pointed to a vase in a room and asked Xiaoling: Look, this vase should be placed on the coffee table. Where did you put it? He even said it was finished!

Xiaoling suddenly remembered that when the customer came just now, only the vase was not put away. He quickly said: I'm sorry, manager, I did check just now and saw that this vase looks good here paired with these books, so I didn't think much about where it was originally placed.

I still argue that I haven’t been able to do this well after being here for so long. How do you usually do your job? Give me all the rooms on this floor and clean them again.

You are so unreasonable! You have to clean up yourself! Isn’t he just a manager? snort! Xiaoling left without looking back.

It was originally a very small matter. Manager Zhang handled it this way, neither taking into account the employees' emotions nor allowing the matter to be resolved. It was really inappropriate.

Action Guide

A smart leader should sometimes stand on the side of his employees and show tolerance and understanding for their shortcomings and shortcomings. This is an important quality of a good leader. It is difficult for a leader who only knows how to reprimand employees blindly to convince employees, and it is also difficult to establish good relationships with employees, which will make it difficult to carry out work. For employees, tolerant leaders seem to be more acceptable to them.

As leaders, the purpose of our work is to get the job done and achieve our desired goals. During the implementation process, it is impossible for employees to be completely consistent with our approach. We must allow differences as long as the final work standards are the same.

Maintaining appropriate tolerance can enable us to get along well with our employees at work, and employees can readily accept instructions when given and do their best to complete the tasks. Therefore, tolerance is two virtues and an effective way to solve problems. Too harsh and harsh words can easily put the other party into a bad mood, thus affecting the resolution of the matter.

Many times, we need tolerance. Tolerance is not only to give opportunities to others, but also to create opportunities for ourselves. Similarly, leaders should tolerate and cover up minor faults of their subordinates in order to preserve the dignity of others and for the benefit of the overall situation. Tolerance is also an important way to employ people. Leaders must be able to think broadly and far-sighted, think from the perspective of development and the overall situation, be merciful and forgiving, and learn to be tolerant.

Of course, tolerance is definitely not unconditional and complete condonation, but has a limit. What can be tolerated is when employees accidentally do something wrong. If they have regarded chance as regular and eventually led to great losses, then the leader must step in and take corresponding measures. Interpersonal communication skills: Children need to be respected

Interpersonal communication skills: Children need to be respected

To educate children, you must first respect them. Respecting children means respecting their independent personality, respecting their personal interests and hobbies, respecting their choices and treating children equally.

One sentence makes people laugh

Li Ning is a dazzling star in the world of sports and is known as the Prince of Gymnastics.

Initially, Li Ning’s father did not intend for him to learn sports. Li Ning's father was a primary school teacher. His ideal was to be a musician, but he failed to realize his wish. He had to place his hopes on his children and was determined to train his son to become a musician.

His father placed great hopes on the young Li Ning. He often intentionally let him listen to music, personally taught him how to practice the acoustic piano, and even often held family concerts for his son. The father hopes to cultivate his children’s musical abilities through these methods.

Despite a lot of time and effort, the results were not satisfactory. His father was disappointed to find that Li Ning's musical level had not improved much, and his son's interest was not in music at all. He was absent-minded and even a little bored when learning the piano. He disappeared after school and came home very late. He did not take learning the piano seriously at all. thing. My father felt very distressed about this, and he felt that iron could not become steel.

One day, his father came to the school where his son was studying and saw Li Ning lying on the window sill of the gymnastics room, staring in, and then ran to the beach of the playground to do some somersaults. The father watched carefully, ran over, hugged Li Ning and asked: Ning Ning, do you want to practice gymnastics? Li Ning nodded vigorously: Yes, Dad, let me practice gymnastics! The father looked at his son's expectant eyes and fell into silence.

At this time, the father felt a little sad. His dream of letting his son become a musician was shattered. But he is not a stubborn person. Since his son's interest is not in music, it is better to let the cow go to the green hills instead of pulling it up the tree. So, he slapped his thigh and said: OK, I support Ning Ning to learn gymnastics.

Later, after Li Ning achieved great success, a reporter asked him who he was most grateful to. He said without hesitation: It is my father. Because he respected my choice, I am where I am now!

Li Ning’s father’s respect for his child made him a gymnastics superstar.

Think about it, if Li Ning's father had been stubborn and insisted on letting him study music, the result would probably have been that not only would Li Ning be unable to be a musician, but he would also have lost a sports talent.

One sentence makes people jump.

My child is about to enter junior high school. He usually likes to write and draw. He often writes novel-like things or draws some comics in his notebook. Because his writing style is interesting and his painting skills are not bad, my grandfather, grandmother, grandma, and grandpa all like to find his masterpieces, appreciate them, and comment on them when they have nothing to do. The child’s parents also wanted to take a look.

So one time, before he woke up, his parents took out his notebook and looked through it. Unexpectedly, they were discovered by their son who suddenly woke up. He said angrily: What are you doing! Please stop rummaging around in my schoolbag, okay?

How does that brat talk? Do you have any secrets? It is the responsibility and right of parents to care about you!

Dad said.

This is my private space, you should respect my right to privacy!

The parents quickly closed their son's notebook, and then they saw this sentence written on the cover of the notebook: Please do not read without my consent!

You should respect me! I am an adult too! You should respect my privacy! The son refused to give up.

Children’s privacy needs to be respected. In life, many parents think that since he is my child, I have the right and responsibility to take care of everything about him. In fact, this will not only hinder the child's growth, but also often damage the child's self-esteem. In serious cases, it will also cause the child to develop an unhealthy personality. No matter how young a child is, he is an independent person who expects to be respected! Please learn to respect your children.

Action Guide

Respect the child, because the child is an independent individual as soon as he is born and is considered a subject of rights. Children are not appendages of their parents. Their personal dignity is protected by various international, national and local laws, so parents should respect their children.

If parents do not respect their children, they are likely to hurt their children's self-esteem. Self-esteem is a unique thinking activity of human beings and a person's inner motivation to improve. A child's self-esteem is an important psychological factor for a child's healthy growth. If a child's self-esteem is damaged or bruised, the child will lose the motivation and courage to move forward, and the consequences will be very serious.

Moreover, if parents want to educate their children to respect others, they should first let their children receive the respect they deserve. The famous British educator Spencer once said: Barbarism produces barbarism, and benevolence produces benevolence. If parents do not give their children the respect they deserve, it is impossible for children to learn to respect others. However, in daily interactions with their children, many parents often ignore the need to respect their children. They think that they are parents and do not need to be polite to their children. For example, they use a commanding tone to ask their children to pour themselves tea. When the children bring the tea, the parents do not even say thank you, but just take it and drink it. Over time, children learn this indifferent and silent attitude from their parents, and slowly, they treat others with the same attitude.

Respect can also give children more self-esteem. When parents respect their children, the child will think that he is worthy of respect, and he will pay more attention to his own self-esteem, thus developing a healthy self-awareness and developing appropriate expectations for himself. If parents do not know how to respect their children, their children will not have a strong sense of self-esteem and will have very low expectations of themselves. Such children will have almost no future.

Respect can help children understand themselves better. Parents who respect their children can help their children accept themselves, think that they are no worse than others, and become more confident.

Respect helps develop children's sense of responsibility. If parents respect their children very much, in order to deserve this respect, the children will definitely find ways not to disappoint their parents, and may even be willing to correct their bad habits and be the best version of themselves to repay their parents' respect.

Respecting children not only makes it easier for parents to educate their children, but is also conducive to their healthy growth. However, parents respecting their children does not mean being obedient to them, but requires parents to treat their children as independent individuals, put themselves on an equal footing with their children, and learn to squat down to talk and communicate with their children, so as to Seek psychological communication and tacit understanding.