What is the most effective way to do local promotion?

For local promotion, the following points should be followed to be most effective:

First, select the right personnel and provide training.

The selection mainly depends on whether they are suitable for local promotion, what their values ??are, whether they have passion, etc. For a person with an introverted personality, it is very painful for him to go out to show off and deal with customers; secondly, the selected personnel should be trained in all aspects of products, speaking skills, activity plans, etc., and they will be assigned tasks after passing the assessment.

Second, be prepared.

Including the preparation of event plans, personnel, exhibition stands, work badges, speakers, banners, props and other materials. There are also trial products and brand introduction materials provided to users.

Third, finding the right target is the key to carrying out local promotion activities.

We can pay attention to the habits of target customers and determine who and which stores will use our products. If you open a high-end club and you want to promote membership cards, you must naturally focus on the people who go to high-end consumption places. If you are engaged in catering O2O, you must focus on catering merchants and mass consumers.

Fourth, choose the right time. Depending on the target-oriented product, the time for local promotion should be different.

For example, your product is mainly aimed at office workers, who go out for activities during their commute and lunch break. For example, we often receive takeout orders at the entrance of the office park. If you want to cooperate with a merchant, don’t go to Mobai when the merchant is busiest, as they won’t have time to talk to you.