Clothing depth, how much profit can a sweater make? What's the difference between 1000 and 100?

Hello, everyone, this is Sister au who knows clothes and fashion. I've been talking about how deep the water is in the clothing industry. The original intention is to let everyone know more about this industry and avoid spending more money. But this circle is very big after all, and what friends know is only the tip of the iceberg. There are many complicated projects in the production process alone.

Like a mature clothing gathering place, there must be folding factories, embroidery factories, printing factories, sewing machines, shrinking factories, beading factories, special planes, lining sellers, binding machines, thread sellers, printing machines and so on. Around an industrial gathering place, there are countless large and small garment factories, supporting factories and small workshops.

As far as you are concerned, single yarn, double yarn, worsted yarn, plain yarn, recycled yarn, trolley, circular knitting machine, weight, bleaching and dyeing, setting, nitric acid, washing, ring drying, rib, flat knitting machine … as well as cutting, sewing, printing, embroidery, trademark accessories and so on. Every step has a big price gap, and the price is heaven and earth!

Maybe if you keep talking, everyone will faint. Considering that most people read Sister au's article, they may just want to buy clothes that are worth the money. Therefore, Sister au tries her best to start from everyone's immediate interests and talk more about dry goods in terms of "clothing depth" to help you prevent lightning strikes.

I saw an interesting topic the other day and said, "What's the difference between a sweater with a price of 100 yuan and a sweater with a price of 1000 yuan?" Thinking that it was early spring, the temperature began to rise. As a super versatile item, sweaters will once again occupy the wardrobe of fashion people. So today, what is the cost of a sweater? Is there a difference between a cheap sweater and an expensive sweater? What is the difference? Is it necessary to buy an especially expensive sweater?

There are many questions, so Sister au will talk about them one by one.

Actually, Sister au has written articles on this topic before. Friends who have read the article should know that expensive clothes are really much worse than cheap clothes. Why else would Maxmara's classic 10 180 1 coat attract countless women to empty their pockets for it? Since the publication of 198 1 year, more than 35,000 pieces of/kloc-0 have been sold. Even if the domestic cabinets are sold to 3w+, they are still sold out of stock. Why is Burberry's classic plaid shirt expensive to wear on the upper body, but the same one on a treasure is cheap and full?

Therefore, it makes sense to get value for money. As we all know, the cost of a garment = the cost of the garment itself (fabric cost, clothing cost)+intangible cost (R&D cost, operating cost, design, inventory). As a clothing person, Sister au can tell you responsibly that inventory is really important. Sometimes it is inventory that crushes a brand.

Aside from the invisible cost, the cost of clothes alone, which of the above two does not work hard. 10 180 1 coat, it takes factory workers 168 minutes to complete 73 processes, including printing and cutting, hand sewing and ironing. And every process is strictly controlled. Moreover, high-quality cashmere and wool from Kashmir, which originated in Italy, have to go through a complicated manufacturing process to get the corrugated cashmere blended fabric, which will be used to make 10 180 1 coat.

Burberry's classic plaid shirt switches between several pieces, but each plaid can be matched, commonly known as the "right stripe". To achieve this effect, the requirements for sewing are very high, so poor products will not have good results. If it is a dead corner of the car, such as the backboard, sleeves, etc. , it doesn't matter. Like the one below, it is completely cut out of two pieces of cloth and made of bricks. With a laser lamp and a positioning pin, align the pieces one by one according to the pattern, and the edge of each piece is the same. The manual requirements for splicing are also particularly high ~

Above all, Sister au said so much just to tell you that some clothes are expensive, there must be a reason. This is just an introduction to the exquisite workmanship of big brands. Don't forget, they also paid the cost in design, research and development, trial and error, etc.

Now, let's get down to business. Let's look at the difference between a thousand yuan sweater and a hundred yuan sweater.

I. Fabric

Sweaters exist as a kind of casual clothes, with various versions and fabrics. For example: polyester, cotton, space cotton, chemical fiber, velvet and blended fabrics. Different fabrics have their own characteristics, but as we said before, those natural fiber fabrics are definitely the best.

Polyester is poor in air permeability, easy to generate static electricity and not warm; Space cotton keeps warm and does not deform, but it doesn't look good; Chemical fiber is not wear-resistant, has poor water absorption and permeability, and is easy to deform; Blending of chemical fiber and cotton is easier to pilling; Velvet is prone to static electricity; So on the whole, Sister au still suggests that you'd better buy a cotton sweater.

Sweaters made of pure cotton fabric are not easy to pilling, so they are very comfortable and breathable to wear.

Xinjiang long-staple cotton fiber is long, chemical fiber has high elasticity and good quality. Combing with combing finishing, cotton staple fiber is combed off, impurities in cotton material are removed, and smooth cotton yarn is produced, which makes cotton fiber more elastic and not easy to stick to wool balls.

Let's talk about the common sweater fabrics on the market-towel cloth and fleece. Although sweaters are similar on the surface, they are quite different inside.

Towel cloth is soft to the touch, thick and elastic, moisture-absorbing and breathable, so it is very comfortable to wear. Because the terry part can hold more air, it also has certain warmth. Combed towel cloth is a good fabric in towel cloth, with smooth surface and skin-friendly pilling.

Fleece sweaters are fluffy and soft, light and breathable, keeping warm and fashionable, and can also keep out the cold when worn alone! The only small drawback is slight hair loss, but it can be improved by washing it with water several times.

Like these two sweaters in Sister au's hand, there are big-name goods on the left and cabbage prices on the right. Although they are mainly cotton with a little blended terry cloth, the feel of the two clothes is obviously different. One is light and the other is thick. After careful comparison, it is not difficult to find that the big-name French terry has a smooth surface and the terry arrangement is very neat, while the terry of the cheap sweater is quite loose. Since everyone can see who is expensive and who is cheap at a glance, don't think that "expensive clothes are not much different from cheap clothes."

Second, the cutting and version

As a clothing person engaged in foreign trade, Sister au has seen millions of clothes, not to mention tens of thousands, and she also knows the patterns of clothes. Remember, a good version is always three-dimensional.

Why are so many people wearing sweaters in the street? Some look exquisite, while others look "hip-pulling"?

For example, the back of the sweater on the left is flat, even the oversize version will not be unnecessarily loose. On the other hand, the sweater on the right is loose and really shapeless, just like wearing two pieces of cloth.

And it's really important to buy sweaters that don't shrink after washing. You may not know that shrinkage is actually a condition for most fibers, but the degree of shrinkage is different. It is normal for cotton sweaters to shrink, but good quality will have a scale, and bad quality is hard to say.

Then there is cutting. If you are interested in the cutting lines of clothes, you may wish to take a look at the article written by Sister au before, so I won't say much here. As far as sweaters are concerned, just cut the hat and neckline.

There is a small overlap in the neckline of the thousand yuan sweater, and the stitching is also very strong. The outlet of the hooded drawstring is also a round slit hole with the same color, and the details are full. The neckline of the cheap sweater does not overlap, the seam is also a thin layer, and the mouth with the hat rope is wired.

Little friends who wear sweaters under 100 yuan may know that the hats of sweaters are often pointed and soft to wear, much like Altman? A sweater with better quality won't. The details are well handled, comfortable and beautiful.

Third, the work (that is, the details)

Why do you want to see the details of clothes? Because the details represent what kind of technology is used and whether the workers' skills are fine or not. From lining and zipper to hemming and sewing, the production cost of a garment is determined. Details of sweaters at two prices.

Take this 420g cotton two-ply sweater fabric as an example, the price is about 50 meters per kilogram, and it takes about one kilogram to make a men's sweater, so the cost of this clothing fabric is similar to that of 50 yuan. The price of cvc fabric with the same specification may be 15 kg, which is far from the cost. Of course, this is a very rough example. In fact, the cost difference between fabrics is much larger. I won't tell you the number of orders for cooperation with manufacturers. )

This is not the labor cost. If the labor cost is calculated as 20, if the printing is more complicated, add 20, and the whole price will not exceed 100. An ordinary sweater costs about 60 pounds. So, do you have any idea about the cost of sweaters?

Here, Sister au would like to add one more question about gram weight. The higher the gram weight of a sweater, the more expensive its unit price is. Because the more cotton it uses on the same square meter of cloth, the higher the count, which leads to the longer the running time of the machine. Therefore, the cost of materials and time increases at the same time.

If you want to consider the added value of sweaters, such as brand culture, then this question is not easy to answer. After all, everyone has different needs. Take Maslow's "demand theory" for example, most people buy clothes to meet their physiological needs, while local tyrants go to respect them. If it is necessary to buy expensive sweaters, it depends on your needs.

But aside from the added value, it is much simpler. The quality of 5k and 500 is definitely different, but the quality of 5k and 500 may be the same or even better. Why do you say that? Again, Sister au thinks that there are no technical barriers in the clothing industry, as long as the heavy industry can guarantee the quality.

As we all know, the supreme sweater is very popular, and sometimes you can't get the money. The brand has been established since 1994 and has a history of 27 years. To tell the truth, the research and development cost of Supreme Sweater is not so high, and even lower and lower. After all, there are too many graphic designs in stock, and the layout has not changed much, but the fabric will change a little.

Most sweaters are simple lines and several pieces are sewn together. This kind of processing fee is actually not too expensive. The only expensive place is probably the embroidery pattern. Don't underestimate embroidery, because this kind of embroidery itself has a very high density and a relatively large area, so the requirements for embroidery machines are relatively high. The cost of such a sweater is estimated to be around 130, but its official selling price is 168 dollars, that is 1 100 meters, and the market price is 5000.

It can be seen that a small sweater is actually very profitable. Then the question is coming, will everyone pay for the thousand yuan sweater with a price increase of 25 times? Sister au is still the same sentence, depending on personal needs. If you especially like the street culture of supreme, wear it. But if you don't think it's worth it, you can choose a more cost-effective one. For example, a Korean sweater, which is deeply loved by stars, is both cheap and beautiful. Sometimes a discount, 100-200 can be won by a star. Doesn't it smell good?

Baby, this is kirsh's big cherry sweater. Jackson Yee's sweater is from we 1 1done, and it was worn in the variety show "Listen up, friends". Of course, besides 87MM, kirsh, we 1 1done, there are many other brands in Korea. If you are interested, you can read Sister au's previous article ~