Sales skills and how to sell milk powder.

Dairy products are a relatively large branch of food industry, in which milk powder is a very important category. Its application is very extensive, the market capacity is also very large, and there are many corresponding competitors, and the competition is fierce. So how to promote milk powder? Here are some experiences to share with you.

Tools/raw materials

Milk powder, channel

Methods/steps

The positioning of milk powder should be very accurate, such as the applicable population and price of milk powder. This positioning determines everything after, because there are many fine classifications of milk powder, such as infant milk powder, old milk powder, full fat, skim and so on. , each field determines how to promote it later.

Confirm the positioning of milk powder you want to sell, and then start to analyze, understand your competitors, understand the current market situation, and understand your target population. We must do it well, which will play a decisive guiding role in the subsequent concrete actions.

After the preparatory work is completed, you need to start the actual marketing work. According to the previously determined target groups, determine the marketing channels. This depends on the specific situation. For example, infant milk powder, then the target population is the parents of infants. They must be most concerned about nutrition and safety, and their sensitivity to price is relatively lower than these two points. Therefore, nutrition and safety are the biggest selling points and must be highlighted.

In addition to the retail side, many times it is more cost-effective to sell to groups. Taking infant milk powder as an example, it is relatively time-consuming and laborious to sell it to Bao Dad and Ma Bao one by one. If you can contact infant nutrition institutions, kindergartens and other groups with target groups and become suppliers of these groups, it is relatively easy to sell and it is also guaranteed.

The specific application or operation is actually a good way to promote milk powder. Imagine that if a company needs milk powder as raw material, the streets are full of milk powder, and everyone is similar. If you can come up with the application scheme of new products, help customers develop new things and then sell them, customers will definitely trust you, and then word of mouth will come out.

After-sales and customer service are also very important. Good experience and answering questions and other services will deepen customers' goodwill and trust in you.