When did the night lighting atmosphere of Tianhe City in Guangzhou begin to exist?

Hello, the night lighting atmosphere of Tianhe City in Guangzhou has existed since 1997, which was planned and designed by the night sky rainbow. As the planning and design partner of Guangdong Tianhe City Group for 25 years, we hope that this brand-new dress will enable every consumer to find the same memory as Tianhe City and remember every wonderful moment in life. I also look forward to working with Yuehai Tianhe City Group in the future to create more romantic and classic scenes, contribute to the development of Guangzhou's night economy, and make Guangzhou's city night scene more beautiful.

Supplementary note: Compared with previous years, this year's outdoor theme lighting and night sky rainbow in Tianhe City, Guangzhou, based on the 26th anniversary of its opening, the city's sense of humanity, art, culture and technology, selected "Butterfly" as the creative carrier, and described a romantic classic scene of butterflies flying all over the sky with the theme of "butterfly shadow tracing".

Under the theme of "butterfly seeking shadow", according to different commercial space functions, we divide outdoor theme lighting into three interrelated theme scenes: butterfly gathering, butterfly birth and butterfly shadow.

Therefore, when you enter and leave Tianhe City in Guangzhou from the east and west south gates, you will not only see butterflies and flowers made with artistic lighting, but also see artistic lighting paintings with the theme of "butterfly gathering".

Among them, the most commendable is the artistic lighting painting with the theme of "Butterfly Party" newly planned and designed by the team. On the facades of the three gates, a scene of butterflies flying along the light and flapping their wings towards a bright new world is depicted. The scene design of the overall upward convergence creates a visual moving line, which requires you to follow the butterfly.

If you look closely, you will find that in the East and West Gate art lighting paintings designed by the night sky rainbow, butterflies take off from the LOGO of Tianhe City, and the south gate gathers butterflies at the LOGO of Tianhe City. The ingenious design of this scene can not only bring surprises to consumers, but also highlight the persistence of Tianhe City Do not forget your initiative mind in creating a second home for consumers.

On the North Square, which has the largest green planting area, on the basis of retaining the artistic lighting device of "city memory" carefully designed last year, the night sky rainbow not only plans and designs brand-new artistic lighting landscape devices of butterflies, flowers and green plants, but also creates brand-new "butterfly whirlwind" and "Me? GZ's artistic lighting device forms a landscape and visual echo with "city memory", allowing you to go to every corner of Tianhe City in Guangzhou and get a beautiful and romantic self-portrait punching scene.

If the creativity of "butterfly" is the cornerstone of arousing consumers' emotional buzz, then the technical blessing provided by the night sky rainbow provides reliable support for this emotional buzz.

Take the south gate flexible screen lighting painting as an example, this night sky rainbow has exclusive patented technology and products, and has created many beautiful artistic lighting paintings for Tianhe City in Guangzhou for several years.

On this basis, the rainbow in the night sky created an exquisite hollow tree-hugging lamp for the street trees in Tianhe City, Guangzhou. In order to improve the waterproofness and stability of outdoor theme atmosphere lighting in extreme weather, the waterproofness of artistic lighting materials was improved by technical means to ensure its protection level reached IP65.

On the key "city memory" artistic lighting installation, Night Sky Rainbow invited Dr. Luo Baoquan from Guangzhou Academy of Fine Arts to carry out innovative development this year. With the help of 5G technology and new media art, it is possible to remotely control the turn-on and turn-off of artistic lighting and the animation switching of artistic lighting equipment.

The addition of this innovative technology not only liberates Guangzhou Tianhe City's manpower, material resources and financial resources in maintaining artistic lighting, but also reflects customers' trust and recognition of the night sky rainbow.

It can be said that these technological innovations of the night sky rainbow not only bring freshness to consumers, but also enhance the quality atmosphere of the commercial space in Tianhe City, Guangzhou. At the same time, they meet the requirements of energy conservation and emission reduction and achieve the goal of "double carbon".

Night Sky Rainbow always believes that outdoor theme atmosphere lighting, as the key to keep shopping centers "young", plays an important role in brand all-round updating and upgrading, creating a memorable commercial space and fitting consumers' aesthetics.

Looking back, the night sky rainbow changed from "natural rhythm and warm heart Tianhe" in 20 17-20 18 to "light up life" in 201819 and "listen" in 20 19-2020. Almost once a year, the outdoor theme atmosphere is refreshed, creating a unique and exclusive IP of light and shadow art in Tianhe City, Guangzhou, and keeping the image of Tianhe City "young" all the time.

More importantly, it also shows the temperature of Tianhe City in Guangzhou for urban residents, shows the urban cultural characteristics of Guangzhou, and becomes a magical force that directly hits consumers' hearts. The most intuitive embodiment is the occasional gap between the lighting upgrade of the outdoor atmosphere. There will be a message from consumers in Tianhe City, Guangzhou, "Why are the lights not on at night?"

On the one hand, it is the highest affirmation of the outdoor theme atmosphere lighting planning and design of Rainbow in the Night Sky. On the other hand, it also proves that the use of artistic lighting can make consumers subtly accept and recognize the concept of commercial brand, and shorten the communication distance between consumers, businesses and brands.

In fact, the reason why butterflies are chosen as creative points in outdoor theme atmosphere lighting planning and design is because the night sky rainbow thinks that it not only has the meaning of freedom and beauty in China culture, but also has the significance of evolution, sublimation and successful transformation.