CCTV Spring Festival Evening Mascot

The mascot of CCTV 2024 the Year of the Loong Spring Festival Gala is "Dragon Chen Chen".

As an important spiritual symbol and cultural symbol of the Chinese nation, for thousands of years, the image of the dragon has penetrated into literature, art, folklore, architecture, clothing, painting and other fields. The mascot image of the Year of the Loong Spring Festival Evening in 2024 at reception highlights the beautiful meaning of good luck, peace and happiness. The mascot of the Spring Festival Evening in the Year of the Loong in 2024 takes "the heavy weapon of the country" as the implication, showing the spirit of elegance and honesty, and seeking design inspiration from the long-standing Chinese excellent traditional culture.

Drawing emotions from real life is not only full of the moral and aesthetic feeling of the Chinese zodiac dragons in traditional culture, but also shows the high-spirited spirit of China people in the new era. The color scheme of "Long Chenchen" is selected from traditional Chinese colors, such as Yamato, Ruochi, Ruoxia, Chen Yu and Chen Chun. "The morning glow is brilliant and the evening smoke is hazy", and the morning glow represents the youthful color when the sun rises.

Introduction to the Source of Image Elements of "Dragon Chen Chen"

"Long Chenchen" extracted a unique ancient dragon nose as a design element from the turquoise dragon unearthed from Erlitou site in Yanshi, Henan Province. The structure of the dragon ridge and the pattern of the belly come from Yun Leiwen, the side of Simen and Hezun in the Western Zhou Dynasty, where the word "China" was first recorded. The decoration of eyebrow bow and dragon shoulder is taken from the forbidden pattern of moire bronze collected by Henan Museum, which is exquisite and unique, adding interest and ancient charm to the mascot.

The nine dragons on the Nine Dragons Wall of the Palace Museum are famous for their exquisite craftsmanship and majestic momentum. "Chen" designed the dragon claw model with reference to the "Golden Dragon with Five Claws" on the Nine Dragon Wall, which looked dignified and solemn. The gilded dragon in Xi 'an Museum is a typical dragon-shaped animal with a serrated back and a rolled-up long tail, which represents the superb metallurgical technology in the Tang Dynasty. "Dragon Chen Chen" with its swaggering, majestic posture, heroic.