Do rich people from Luolai Home Textiles’ live streaming service really care about the price difference of tens of dollars?

The video content posted by the Douyin account "Guoyue" usually shows the life of the rich and the love of couples. The male protagonist in the video originally had a real estate business as his main business and owned a villa and luxury car at home. Because of the epidemic, he began to shoot short videos to show his life.

The tone of the video content has a natural yearning for most ordinary fans. Characters created through short videos also have the potential to sell high-priced products. The Douyin account "Guoyue" launched the first Luolai live broadcast with a total audience of 2 million, and an average of 4,000 people online.

Personal experience:

Sun Dasheng said that when the sales of the live broadcast room were stuck at more than 1 million, he made a decisive decision to directly put on the shelves a latex mattress priced at 1999 or 1499 yuan. At first, he was confident Not enough, but I didn’t expect the sales data to be very good. The total GMV of orders created went straight to 3 million.

This also proves that when "rich people" start live streaming to bring goods, they have a higher degree of basic trust in the hearts of fans, and it will be easier to win the favor of fans. "Most people will I feel that it is impossible for rich people to cheat people for tens or hundreds of dollars." According to Xin Dou data, the majority of this account's fans are female, accounting for 81.72%. Fans aged 31-40 are mostly fans, accounting for 57.42%. Before a live broadcast, Douyin master "Guoyue" will prepare 3-4 pre-heating videos, with an average of 10 million views per video.