Who will be the real "second Maotai-flavor wine", Xijiu, Langjiu and Guotai?

Each has its own characteristics, and there is no unified statement. It is said that the liquor market has ushered in an outbreak this year, especially the maotai-flavor liquor, which has been welcomed as never before. Therefore, there are countless brands of Maotai-flavor liquor on the market. Let's not talk about Maotai, which is recognized as the first sauce flavor. So who is the second best? According to our rough statistics, many people call themselves "the second child", including Langjiu, Guotai Liquor, Jinsha Liquor and Xijiu Liquor, which are several liquor enterprises with outstanding strength. In addition, there are precious wine, pregnant wine and worry-free wine, all under the banner of "two"

If you can't be the first, be the second! It seems that the heads of these liquor enterprises still have some research on the binary law in the commercial field. The so-called duality rule refers to the pattern that an industry will experience long-term development and only two horses will compete in the end. At that time, Jack. After General Electric took office, Welch's unique skills were among the best. He made a big inventory of GE brand, and finally only retained the business that ranked first or second in the same category, and the result was legendary success.

Therefore, so many enterprises that produce Maotai-flavor liquor claim that they are the second in Maotai-flavor, and each one has a certain reason. Although this method is good, it is unsuccessful to advertise. Without systematic strategic thinking and resource allocation, this kind of advertisement is likely to be ineffective in the end.

What's the second place of Guotai Liquor, Xijiu Liquor and Jinsha Liquor?

Let's analyze them one by one.

What do you mean, the second place of Guotai wine? In March 2008, it was awarded the honorary title of the second largest brewing enterprise in Maotai Town by the government of Maotai Town. This is also the proof that Guotai liquor ranks second. In other words, the second place of Guotai Liquor refers to the second largest brewing enterprise in Maotai Town after Maotai Group.

Although the popularity of Guotai liquor in the field of maotai-flavor liquor has been increasing in recent years, the market of Guotai liquor is still very small from the sales of 500 million yuan in the first half of the year. Maotai-flavor second, at least it should be a national concept, so it can be said that Maotai Town second is not enough to be a strong proof of Maotai-flavor second.

What does the second habit of drinking mean? Xijiu belongs to Maotai Group. In fact, it claims to be the second largest brand of Maotai Group. Like Guotai Liquor, Group II is an internal concept, and it is difficult to support that Xi Liquor is the second best proof in China.

So can drinking be the second choice for consumers after Maotai brand? This year, Xijiu Company stepped up its efforts to expand the national market and used high-end crowded places such as high-speed rail and airports for publicity and display. These marketing actions are commendable.

Summarize; In fact, we have mentioned Langjiu in several programs recently. We also found that there are not many brands owned by Langjiu. In addition to following the blue-and-white lang in Maotai, Tian Fei, there are also Xiaolang Liquor and Langpai, each of which has its own position and does not interfere with each other. Clear brand, simplify the complex. I believe that in time, it will definitely advance by leaps and bounds.