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Eloquence and skill in selling clothes
1, first of all, we must establish an idea that we are not selling clothes, but choosing good clothes for our customers, so we must consider whether our suggestions are appropriate from the customer's point of view. ?
2. Be confident when recommending clothes to customers. When recommending clothes to customers, salespeople must have confidence in themselves, so that customers will have trust in clothes. ?
3. Recommend clothes suitable for customers. When explaining and explaining the goods to customers, we should recommend clothes suitable for customers according to their actual and objective conditions, so as to easily convince customers and improve the transaction probability. ?
4. Use gestures to recommend to customers. Guide customers through gestures, guide customers to the location of the fitting room or introduce clothes. ?
5, with commodity characteristics. Every dress has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes. ?
6. The emphasis is on clothes. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time. ?
7. Tell the advantages of all kinds of clothes accurately. When explaining and recommending clothes to customers, we should compare the differences of all kinds of clothes in time, accurately tell the advantages of all kinds of clothes, provide reference for customers and urge customers to buy clothes. ?
Clothing shopping guides praise customers' skills and find a point that customers can praise? There is a reason to praise customers. It is impossible for a shopping guide to create a point out of thin air to praise a customer. This must be a commendable point. There must be sufficient reasons to praise customers, so that such praise can be more easily accepted by customers and the sincerity of shopping guide can be felt from the deep heart. Even if it is a beautiful lie, customers like it and are willing to accept it. ?
1. What are the advantages of customers themselves?
As a shopping guide, we should discover the advantages and advantages of customers, which is exactly what we admire. Customer's advantages can be found in many aspects, such as customer's occupation, customer's appearance, customer's behavior, customer's language, customer's family and so on. Of course, this kind of praise is the advantage of the customer. Only by praising the advantages can the customer feel that you are praising him. ?
Second, the skills of clothing shopping guide to praise customers? The highlight of praise must be realistic?
If the customer's advantage is an indisputable fact, the praise and statement of the fact is the basic judgment of the shopping guide on things, which will make customers feel that your praise is not excessive, so that customers can accept it more easily. Both men and women like to be young and beautiful. When praising others, your appearance and temperament are much younger than your actual age, and most customers are willing to accept it.
Third, express it in natural language?
Praise to customers should be expressed in their own language and in a natural way through shopping guides. If you use gorgeous words to explain a common thing in life and work, then customers will think this kind of "praise" is false and their trust in your words will be greatly reduced. It is a very good way to express praise in a natural and popular way. ?
Fourth, express it in a timely and sincere manner.
Praise your customers at the right time, which will make your praise natural. At the same time, you can add some teasing spices or current online buzzwords and humorous sketches in your praise to customers, which will make it easier to adjust the atmosphere and make customers feel comfortable. There is a saying that spending money to buy enjoyment.
Extended data
Five golden laws
I think that if the customer asks too many questions, the sales can't be completed, and some salespeople can't handle the customer's questions well, which leads to the transaction can't be reached. Here are the five golden rules of sales skill training that I summarized, hoping to help you.
First: when you can't understand the real problem of the customer, try to let the customer say it.
Ask more questions, be curious and give full play to the spirit of asking questions, so that customers can complain more and ask more questions to understand their real needs.
Second: identify with customers' feelings.
When the customer has finished, don't answer the question directly, but avoid it emotionally, for example, I feel you. . . . . This can reduce the customer's alertness and make the customer feel that you are on the same side with him.
Third, grasp the key issues and let customers elaborate.
"Retell" customers' specific objections, understand customers' needs in detail, and try to let customers explain the reasons in detail on key issues.
Fourth: Confirm the customer's questions and answer them repeatedly.
What you have to do is to repeat what you have heard. This is the so-called part of following, understanding and following the mutual recognition between customers and themselves. This is the final transaction channel, because by doing so, you can know whether your customers know the benefits of your products, which will lay the foundation for you to guide your customers to ultimate success.
Fifth, let customers know the real motive behind their opposition.
When customers see the motivation behind them, sales can start from here, think of and say the value that customers need, then the gap between them will be eliminated, and only in this way can we establish a real relationship of mutual trust with customers.
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