I've been here, but I've never left —— On Rene Liu's version of "Wuzhen" propaganda film

"Drunk, gentle water, quiet time, returned to Wuzhen in my dream. Kind smile, blooming in my heart. Life is full of surprises along the way, and a relaxed stay will let you appreciate the taste of life. Good memories of the past years illuminate the corner of memory. I am no longer a passer-by. I have never left Wuzhen. "

? Everyone is disgusted with the broadcast of commercials to varying degrees, especially the indiscriminate bombing of commercial advertisements, which lacks creativity and artistic conception. For the general public, what they get is only the visual frequency impact, which is completely contrary to the aesthetic orientation of the advertising appeal point. But what businesses are after is this effect, and what they want is your familiarity. I believe that nothing is more "in place" than melatonin. In a buzz, the sales of melatonin.

? I have always kept my mouth shut about advertisements, but recently I saw the Wuzhen promo endorsed by Rene Liu on a TV station, which completely conquered me. It turns out that advertisements are sometimes so beautiful! This is also the only feeling I have after watching this advertisement. Beautiful words, beautiful scenery, beautiful feelings, beautiful water, beautiful bridges and beautiful people. The audience seems to be reading a master's work, and there is a faint quiet beauty from beginning to end!

? I didn't expect this short 62-second advertising materials to give people such beautiful enjoyment. This is a beautiful idea that has nothing to do with the advertising effect of Business. Undoubtedly, it is a baptism that penetrates the vision and soul. Regardless of its specific commercial value, this feeling alone is enough to carry the weight of the word "success", which is also the advertising appeal point of Wuzhen propaganda. This is the advertising propaganda film with connotation and weight.

? Let's talk about the rhythmic beauty embodied in its spokesman Rene Liu. Rene Liu, the "milk tea", has always appeared in public view with the image of health, sunshine and easygoing, and her accomplishment as a talented woman naturally adds a lot of color to her.

Only people who are kind-hearted, kind-hearted, tolerant and fraternity will have such gentle eyes and bright smiles. The clothes with plain white and beige as the main colors reveal a touch of elegance, and the casual hairstyle gives people an original aesthetic feeling, and the color is mild, as if they were in a rainy lane in Alan Yu. Finally, the beautiful "milk tea" does not forget to show off your beauty.

? Let's talk about the harmonious beauty of its environment. The whole picture comes down, revealing a strong Jiangnan atmosphere.

The wind chimes hanging in the corner of the opening "Wuzhen Tashi" naturally introduced people into a mysterious and relaxed ancient environment and laid a bright and elegant style. "Wuzhen SPA" interprets the healthy and soothing flowing water in Wuzhen, supplemented by the meaning of "gentle water", and all reveal the dynamic beauty of water. Pure modern lifestyle, placed in an antique ancient environment, has a unique charm.

The long beautiful pool is strewn at random in the old house, an ancient tree stands upright, and a beautiful woman sits in plain clothes, forming an artistic conception of "quiet time", which is so beautiful! Next, in an ancient alley, a beautiful woman sat alone, holding a book, smiling and looking up, enough to make people feel the implicit beauty of Jiangnan scenery; Quiet river, stacked cabins on the upper bank of the river, arched stone bridges, immature children "crossing the bridge with lanterns", the surprise that shines on their faces when lighting the red candle lamp, and the wonderful pictures of scenic figures. This is "Wuzhen in the Dream".

Then, the "long street banquet" with local characteristics and the local flavor of the folk market will lead you to "easily stay" and "taste the taste of life", which is the original ecological warm life without rendering; Classical "red wine shop", warm photos, deep alleys and a glass of red wine guide you to recall "good memories of the past"; The ancient rhyme "Wuzhen B&B", a small wooden boat swaying in the river, tells the story of "I am no longer a passer-by".

Finally, surrounded by heavy discussion, the beautiful artistic conception of "I have been here, but I have never left" flashed. The smiling "milk tea" in plain clothes shows a beauty of nostalgia and harmony. In this case, what a beautiful word it is!

? Immersed in it, I can't extricate myself for a long time Good things always give people a sense of timidity, fearing that I will break this beautiful picture. Perhaps, I will never go to this dream place in my life, and I don't want to ruin the dream situation. I just want this scene to stay in my dream forever and dare not expect too much. I feel this situation for the first time in my life. Maybe I have too little experience and haven't found other better masterpieces, but at this time, it's enough!

? I suddenly found that my words were so weak, faint, subtle and quiet, but it was difficult to express my expectations. I can't let go of the artistic conception of traveling through time and space. ......