How to operate a Taobao store

We are now in the era of the Internet, and 5G is also ready to be popularized. The development of the Internet is very fast, and it has also driven the development of many Internet industries. For example, online shopping platforms are one of them. Online shopping platforms have brought The convenience it brings to us is quite great. I believe you have all experienced it. We can enjoy the products it brings to us without leaving home. Of course, the competition for a good platform must be very high, as we all know. , a Taobao store will have no income at all if it is not operated properly, so we solve this problem for sellers and talk about how to operate a Taobao store and how to operate a Taobao store

1. Keep products of high quality and low price< /p>

The most basic thing when selling similar products on Taobao is low price and good quality, because the competition here is too fierce. There can be hundreds or thousands of similar products, many of which are crown-level sellers. of. If you don’t have these two advantages, you will be drowned in the torrent of products and nowhere to be found. All buyers will shop around, and no one’s money will fall from the sky. If there is good quality, no one is willing to buy low-quality, and if there is cheap, everyone is willing to buy expensive. I won’t go into details about this issue that everyone knows, but achieving high quality and low price is the most physically and mentally demanding work. Choosing wholesalers, selecting goods, comparing goods, and bargaining are all what a buyer has to do. As a seller, you must experience everything in this link, and the most important thing is to shop around.

2. Keep the in-sales service meticulous.

The in-sales service is the most important and tedious task. It is a link that tests the shopkeeper’s real skills. High-quality and low-price goods are provided to It is in vain to buy a large one. You must have three things in mind when serving customers: sincerity, patience, and attentiveness.

Treat every customer sincerely. Isn't there a lyrics that goes well? "Exchange your sincerity for my true love." Customers will only consider buying from you if they are moved by your sincerity and trust you. .

Communicate patiently with customers and never tire of asking questions. No one takes pictures before they understand something.

Carefully observe the buyer’s real needs and see through what he really cares about. Some people don’t care about expensiveness, but care about style, so show them more models. Some care about price but not quality, so just introduce them to him for the cheapest price. Yes, in short, you must listen carefully and analyze carefully to achieve successful trading.

3. Keep after-sales service tracking in place.

Selling your baby is not the end of one transaction, but the beginning of the next transaction. You must return to customers on time, solve their troubles, collect their opinions, improve yourself, and tease them before buying. In short, you must work hard to make him your loyal customer. Your investment in maintaining a customer can save 7 times the money and energy compared to developing a new customer. This is not what I said, it is the scientific research result of an economist. , remember.

4. Keep up the publicity

If you have not done the above, if you can do this one well, you can also attract some new customers to maintain your popularity. But whether new or old sellers can't do this well, they will shrink sooner or later. If others don't know your store and can't see your treasures, you can't become popular. You can only do everything possible to increase your exposure.

5. Keep participating in activities regularly

Activities on Taobao are opportunities to expose you. You must seize them. This is a good way to increase the number of views, such as participating in the Super Buyer Show. If a buyer is satisfied with the product after buying it, don’t think that everything will be fine with a good review. A super BUYER can bring a lot of business. Many activities on Taobao require you to join the consumer protection plan. Here It is necessary to say that participating in this program is a piece of hardware that others trust, and it can relieve buyers of their worries, so don't worry about a small deposit.

6. Keep the evaluation high

Credit evaluation can be said to be the soul of a store, the affirmation given by buyers in all activities, the code to attract buyers, and the key to eliminate Hardware that users worry about. It is a prerequisite for participating in Taobao activities. Without 3 hearts, you cannot participate in Dutch shooting. So it is simply too important. If you want to keep your credit high, you should start from the beginning, including purchase, negotiation, packaging, delivery and other activities. You must focus on the customer, so as to gain long-term praise. Sometimes it is necessary to return the goods, refund them, or try to exchange them for a good review. Many sellers do this because they understand very well that only by doing so with a high reputation can they get greater profits.

7. Keep your personal space colorful

If others see your good posts or replies, they will generally click on your avatar, and the avatar is connected to your personal space, so You have to enrich it to give people a good impression and attract them to your store. Space is a personal place and advertising can be done casually. Don’t waste it. Try to decorate it as much as possible and make good pictures. You can put some good products, and the number of views in the space will directly affect the number of views of the store. Taobao's operating method

One of the e-commerce models. The full name is Customer to Customer. Since two in English is the same as to in English, it is also called C2C. It means consumers sell to each other. Typical representatives are eBay and Taobao. Taobao: There is no doubt about the balance between leadership and pressure. Taobao’s leading position in the C2C field has yet to be shaken by anyone. However, Taobao also has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward. In China's C2C market, Taobao's market share exceeds 60%. If you are in a traditional industry, Taobao can sit back and relax. However, in the rapidly changing Internet field, such advantages are not an insurmountable barrier. As early as May 2006, after the launch of Zhaocai Jinbao failed, Jack Ma realized that such a market position was not stable, and competitors might burst out with amazing energy and directly challenge Taobao's authority. In this way, being ahead becomes a pressure in itself. There are pursuers behind, and the road ahead is unclear again. No one tells you how to walk the road ahead. Every step you take becomes a cautious attempt. You may step into a vast world, or you may gain nothing. In the past year, Taobao has shown its courage in innovation. It acquired Koubei.com to launch classified information, vigorously expanded its brand mall, turned group buying into a channel, expanded its trading horizons to the world and launched a "global shopping" channel. It is difficult to say These attempts have brought great direct benefits to Taobao, but Taobao has learned what can and cannot be done. Relying on constant attempts, Taobao has maintained its leading position in small and small ways. For Taobao, there is another price for leading, which is huge capital investment. Regardless of whether Jack Ma's boasted investment of 2 billion is true, one irrefutable fact is that the financial pressure Taobao faces is becoming more and more obvious. Quietly, Taobao began to charge service fees for users who stayed in the brand/mall. However, the policy and resource tilt towards this part of the merchants, as well as the unconscious neglect of small merchants, made the free Taobao exist in name only. Obviously, free Taobao can no longer bear the huge financial pressure. Taobao store agent operation

It means that Taobao store owners (market stores and mall stores) hand over the sales and customer service, decoration, optimization, through train, marketing planning and other work aspects of the store to Taobao company for management, and the agent After the operating company's professionals review the store's qualifications, they will adopt promotion and marketing methods suitable for the store and products without violating Taobao's rules, effectively improving store traffic, conversion rate, and platform's comprehensive competitiveness. The service content generally includes 1. Online sales platform construction, market research/operation planning: determine the online sales brand positioning based on the brand and online consumer conditions, and formulate a three-stage plan. Project team formation: Wangying establishes a complete project team for each customer and assists the company in cultivating its own team. Settlement platform: Provide one-stop service for settling in high-traffic e-commerce platforms such as Taobao. Store design and decoration: Determine the design style according to brand positioning and provide professional web design. Product placement on shelves: Upload product information to the online sales platform according to a certain template. Online store management standards: Establish online store rules and standardize operation and management

2. Brand marketing and promotion soft article implantation: Blog, forum, SNS soft advertising implantation. Brand activity planning: launch regular theme activities and regularly participate in Taobao's fixed marketing activities. Marketing tool applications: Taobao 123show, Taobao Ke, video and other promotional tools. Circle marketing: The establishment of store SNS communities, such as independent sites for stores and consumers to interact (Taojianghu), product gang construction and maintenance, etc. SEM and SEO optimization: improve store click-through rate and conversion rate; store regular off-site promotion, etc. Advertising: Advertising plans to maximize resource benefits and effect tracking feedback to assist companies in promoting the use of marketing tools such as Taobao Express. Customer management: customer relationship management team and return visit mechanism.

Channel control: maintain online brand image, rectify online infringement and piracy

3. Product photography and art service shooting positioning: a professional visual marketing team provides suggestions and confirms style needs with customers. Shooting planning: shooting method selection, model selection, makeup and matching, scene selection, and creative conception. Formal shooting: Professional models, indoor and outdoor shooting, tile shooting and other forms are available. There are two high-end studios in Hangzhou and Beijing. Post-processing of images: adjustment of color, proportion, and structure; finishing of the page, adding design elements

4. Data analysis of mall online store operation services: statistical analysis of industry, brand, and store online sales data. Sales support: sales team formation, accurate sales and improvement feedback based on data support. Software support: The online store data is connected with the company's order and inventory system to achieve synchronous management and distribution platform construction: distributor recruitment and contact, and distribution channel expansion. Logistics support: Provide logistics interfaces and provide training for customer logistics departments. Store management software: Use store management software for daily store operations and monitoring

5. In-depth e-commerce strategy report Corporate e-commerce overall plan: Tailor-made a complete set of e-commerce from platform construction to brand promotion for customers Solution, choose the best channel integration. Construction of an independent B2C platform: An independent B2C platform based on Taobao's underlying data but with an independent domain name, with transaction and payment functions. Online promotion strategy consultation: overall brand promotion plan formulation and investment budget consultation. Network standard guidance: There are many rules that need to be learned on the network platform to ensure the normal operation of the store. Wangying will provide senior platform operation standard coaching services. Team training for client companies: Help clients develop internal teams to enhance the company's own e-commerce capabilities.