What is new media?

New media refers to the current environment where everything is media. Simply put, new media is an environment.

New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

differentiate

edit

Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication."

Wired magazine in the United States defines new media as "communication between all people and all people".

The definition of new media by UNESCO is: "an information dissemination medium based on digital technology and taking the network as the carrier."

New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time.

Scholars have different opinions on the definition of new media, and so far there is no conclusion. Some communication journals have "new media" columns, but the research objects of articles are different, such as digital TV, mobile TV, mobile media, IPTV and so on. Some publications also include blogs and podcasts in the new media column. So, what exactly is new media?

Compared with traditional media, new media is a new media form developed after newspapers, radio, television and other traditional media. It uses digital technology, network technology and mobile technology to provide users with information and entertainment through Internet, wireless communication network, wired network and other channels, as well as computers, mobile phones, digital TV and other terminals.

The characteristics of new media are interactivity and immediacy, popularity and enjoyment, multimedia and hypertext, personalization and community.

With the rapid development of science and technology, new media has attracted more and more attention and become a hot topic. The prosperity of new media in the industry has further strengthened the academic research on it, and many experts have studied new media from different angles. At present, the famous experts and scholars who study new media in China are China Renmin University School of Journalism, Kuang, Chen Yongdong of Shanghai Theatre Academy, Xiong Chengyu of Tsinghua University School of Journalism and Communication, Meng Wei and Huang Chuxin of China Academy of Social Sciences, Deng Xinxin of China Communication University, Peking University, Hu Yong and Zhong Ying of Huazhong University of Science and Technology.

Latest explanation

edit

New media [2] is not a general term for emerging or new media, and new media should have its relatively accurate concept. New media or emerging media are both.

interactive personality tv

New media is a relatively narrow concept, which can not meet the needs of new media development and is not conducive to industry communication. Therefore, after studying the media, analyzing a lot of market data, and seeing the industry's understanding of new media, the industry has summed up a relatively accurate definition of new media from the perspective of consumers. Based on some research, this definition is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile phone TV, network, desktop windows, digital TV, digital movies, touch media, mobile phone network and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

The new place of new media must first have an innovative side, namely, innovation in technology, innovation in form and innovation in concept. I think the latter is more important. It is more appropriate to call it formal innovation and technical improvement, which is not enough to prove that it is a new media. Conceptual innovation is the core of the definition of new media. As for those who define whether new media interact in the market, it is one-sided and undesirable. Whether or not to interact is an individual problem and has no universal significance. The author thinks that we can use personality. ......

What media company is billion people new media?

It should be entertaining!

What is new media? What does the new media include?

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". Wired magazine in the United States defines new media as "communication between all people and all people". Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. " Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

What is a new media platform?

New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. Both new media and emerging media are new media, which is a relatively narrow concept, and this concept can not meet the needs of the development of new media, and is not conducive to industry communication. Therefore, Ge Feng Media summarized the industry's understanding of new media through media research and analysis of a large number of market data, and combined with the consumer's point of view, summed up a relatively accurate definition of new media. This definition based on some research is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

For example, app 9 1 assistant and so on are all new platforms.

What is the new media major?

New media is a media that can provide personalized content to the public at the same time. It is a medium for communicators and recipients to become equal communicators, and countless communicators can communicate with each other at the same time. The new media major of Peking University should be a leading major and learn from the central host.

What does new media mean?

What is new media?

Let me talk about this problem first. When you see someone brushing your mobile phone in the subway, on the bus, in the restaurant, on the road, in your living room and on your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there is new media-more people gather here and there are more convenient communication channels.

When new media let people

Convenient information transmission;

When conducting extensive social contacts;

When openly expressing emotions and discussing the same thing;

The new media era is coming.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media and had one-to-zero communication. At this time, the traditional media only has the function of information transmission and has no social function.

When there are one-to-one media tools, such as QQ, email, WeChat, SNS, people can maintain relationships with certain individuals;

Subsequently, one-to-many communication methods were developed, such as Weibo, friends circle and Facebook. People have completed the construction of network identity through social means and found a sense of collective belonging.

This is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be like this. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical device industry. She often complains to me that she goes to the hospital to visit the director and representatives every day, and bows her head and laughs when she meets and chats, but they are ungrateful. One day, she asked me if I could solve this problem through new media. I said no categorically. Medical device sales is a traditional one-to-one communication model. You need to keep in touch with customers and constantly demonstrate the functions of the equipment. Your goal is clear, and your center is medical representatives and attending physicians. New media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 20W fans, which is also quite good. We talked for a while, and he complained that he was tired as a shopkeeper. I have to deal with photographers and models every day, and I have to do after-sales work. After that, I don't know how to maintain relationships with these people except shops. One day, the store was gone, and 20W people were gone. I told him that you might as well build a micro-signal and do it yourself first. I'll show you how to divert the flow. You can also sell goods on WeChat and send some original and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and he insisted on posting to Weibo. With a certain foundation, he began to sell. The current performance is about 200W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

Well, finally the real point is: how to do a good job in new media content?

My experience: What is good content? Everyone says that good content should involve human nature. There are not many projects that are out of line, but a rule is summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing and book industries focus on high-quality original articles and offline forum course salons, while the real estate industry focuses on serial posters and creative hotspots, while collections, handicrafts and luxury goods focus on cultural communication, preferential activities and holiday topics. So your industry must have your operating rules, but new media has broken these boundaries. This is also the reason why many bosses began to pursue cross-border marketing.

Examples of good content in new media can be added to me.

A brief history of the development of new media

When the new media was founded, it was a * * * department, which underwent many reorganizations: 1930, Sir Earl of Singapore Port Authority began to broadcast short waves in Kuala Lumpur every Wednesday and Sunday, and in June 1 0936, Radio One Singapore began to broadcast 65438+March1kloc-0/. Sir Thornton founded the Malayan Broadcasting Corporation and set up a transmitting station in Gu Shan, Gali, Singapore (the headquarters of new media today). Malaya Broadcasting Corporation later became the direct department of the Ministry of Communications of the Straits Colony. Renamed Malaya Broadcasting Company (1942), the Japanese army occupied the radio waves in Xingma and Malaysia until the following year (1 946 April1). Malayan Broadcasting Department was established on August 3 1 0963, and Malaysia was established. On September 16 of the same year, Radio and Television Malaysia (Singapore, RTM (S)) was announced to be established. As early as February of the same year 15, the TV broadcast (see: Channel 5) started: Singapore became independent from Malaysia, and Radio and Television Singapore (RTS) was renamed as1980–1994. Singapore Broadcasting Corporation (SBC) 1983 was established. 1983, SBC established the drama department and began to systematically produce local TV dramas 1984. Channel 12 starts broadcasting Malay and Tamil programs originally broadcast by Channel 5 and Channel 8 respectively. 1994, Channel 12 was split into Malay/Tamil featured channel and the preferred channel for playing English children's programs and documentaries1994–20065438+0: Guangxin Company was reorganized into Singapore International Media Organization (SIM). In charge of Singapore Television Corporation (TCS) and Singapore Broadcasting Corporation (New Radio) (Singapore Broadcasting Corporation, RCS) and Singapore Television 12 (Singapore Television12): Channel 8 and Channel 5 broadcast 24 hours. In the same year, New Horizon International Channel was launched in Taiwan Province Province, operated by Taiwan Province New Horizon International Co., Ltd. (TCSI), mainly broadcasting China's plays on Channel 8. On March 1 day, 2000, considering that there are too many cable TV channels in Taiwan Province province, New Horizon International decided to withdraw from the Taiwan Province market. 1999: SIM reorganization, Singapore International Media Organization changed its name to Singapore Media Organization (hereinafter referred to as "New Media Organization") 200 1: In response to media liberalization, it changed its name to new media group and introduced unified brands: New TV, TV 12 changed its name to new media TV; The new radio station was renamed as new media radio station. 200 1: the new media has temporarily ended its 38-year monopoly on the TV industry, and the new competitor newspaper communication has two channels: English TV works and U channel); In Chinese; In the same year, the new media published the first newspaper-Today. With the emergence of newspaper communication, the new media decided to set up a new TV channel "SportCity" to compete with its competitors (later renamed TV City), but due to the economic recession, the channel stopped broadcasting in 2002. 2004: Due to the fierce competition in the TV market and Senior Minister Lee Kuan Yew's statement that "Singapore is too small to have more than one TV station", both parties of new media TV and newspaper communication decided to merge and set up a new company-New Media TV Holding (Private) Co., Ltd. on June 5438+ 10/2005. The merger is as follows. ......

What does new media mean?

Compared with the old media form, the new digital information technology is the core media form. Simply put, new media is an innovative media based on digital information technology and characterized by interactive communication and network communication.

What does new media mainly mean? What new media? What is the definition of media?

The question you ask and the thing you want to consult are two different things.

First of all, I will tell you the difference between new media and media, and the meaning of new media.

Media is a traditional way of communication, such as letters, television, newspapers, magazines, radio and other traditional media.

The new media is an upgraded version. For example, the letters mentioned above are now 126 and QQ mailbox.

Television has now become digital television, even on buses and family cars.

Newspapers and magazines have now been transformed into online information platforms such as WeChat and Sina Sohu. I'm afraid you don't understand. Let me explain the difference to you. Bookstores are hard to do now because no one buys books. You will find that there are many learning machines in the bookstore, which is also a kind of new media. )

Radio has been replaced by Tudou and Youku. Who will listen to the radio except driving? Nowadays, the storm of audio-visual tools has become all the rage. The advertisement came at the time of watching the movie, and appeared again at the time of pause. I accidentally opened the webpage link and brushed the advertisement. This is the new media section.

So what is new media? Spread through digital technology and network technology (through computers, digital TVs, mobile phones, etc.). ) through the network. Explain in detail the meanings of some important online words such as new media, internet plus, big data and cloud computing. There are various explanations ~ if I give you the details of the new media, I have to explain it to you all afternoon.

Secondly, talk about your next question. Do you feel that the media people understand now is the news industry? I don't know how to answer your question. I feel stupid. It's good to know the new media. Meituan, Hungry, and Taobao are all things that new media use every day. It doesn't seem to be called journalism.

What is an advertising company? Is the new media advertising? Advertising industry is also a region of media and new media, which can be divided according to the direction and form of its communication.

Now the new media is a national trend, and the traditional advertising industry will inevitably be affected. The current marketing model has changed a long time ago, keep up with the pace of the times and learn ~ otherwise it will be eliminated by the new era.