Introducing Tuzki

Tuzki Encyclopedia Business Card

"Tuzki" is a set of animated expressions created by Wang Maomao (MOMO), a 2004 junior student in the Animation Department of Communication University of China. Tuzki is the rabbit with long and thin ears, a strange face, and funny movements while turning its two noodle-like arms.

[Edit this paragraph] Basic information

Name: Tuzki

English name: Tuzki

Gender: Male

< p>Birth: Amnesia, unknown origin!

Height: 1.2m

Personality: Sometimes optimistic and sometimes depressed, likes to entertain himself, has rich imagination, enthusiasm, simplicity, easy-going and casual.

Emotions: exaggerated body language, being unhappy and recovering quickly, love spreading happiness to others.

Likes: milk, buttermilk, juice, coffee, tea, bread, fruit with skin on.

Dislikes: radishes (not all rabbits like radishes!), cabbage, sweet food (these characteristics are the same as the author)

Fear: wine (don’t let me drink it, I will go crazy with alcohol! )

Strengths: Inventing small things.

Disadvantages: The trouble caused by inventing small things cannot be dealt with.

Never do: uncivilized and indecent actions, obscene adult actions.

Pet: Carrot Yev.

Characteristics: erect ears, round head, squinted eyes, hidden mouth, no nose, thick neck, soft arms, short tail, straight legs, white body

Friend: R1.

[Edit this paragraph] Personality introduction

A little girl who is not good at words drew herself, and we can use these drawings to express ourselves. Everyone is a Tuzki, think Twisting two noodle-like arms and doing various cute actions

On QQ and MSN, which accompany us every day, we want to do actions to each other across the Internet, such as wiping sweat, falling down, and crying. Ben... to express various emotions. But typing alone is far from enough to convey these actions. At this time, an expression can convey our meaning happily, and the body language of animation plays an unexpected effect at this time.

Recently, the most popular MSN emoticon is none other than Tuzki, the rabbit with long and thin ears, a weird face, and turning its two noodle-like arms to make funny moves.

The creator of Tuzki is Wang Maomao. She is a young girl who graduated from the animation department of Communication University of China. She is usually taciturn. When she is emotional in life, she always wants to use exaggerated movements to express her thoughts, but she does not I had the nerve to do this, so I drew these movements as this rabbit. Later, this rabbit was circulated around the Internet, and everyone used the rabbit to express their exaggerated movements, which Wang Maomao had never expected.

[Edit this paragraph] Quotes of Tuzki

1. Pain makes me feel alive

2. When you are sad, do you ever think of me?

3. Loneliness is an attitude

4. Destiny exists, but some people dare not believe it, and some people disdain to believe it

< p>5. The pressure is all given by yourself

6. The distance is not scary, the scary thing is that the heart is getting farther and farther away

7. Life is limited, what we can do It’s just to make yourself happier in your lifetime

8. It is said that everyone can meet 20,000 people who match themselves in their lifetime, where are my 20,000 people< /p>

9. Never expect anything, because you often get nothing

10. Being single is like eating wontons in the cafeteria alone

11. Online games are the way to go There is a puddle next to it. Some people go around it, some people jump in and climb out, and some people squat in it

12. Being a gangster is also a kind of temperament

13. No matter whether your idea is right or wrong, don't force others to accept it. This is what exam-oriented education does

14. The function of the school is: don't let you do whatever you want

< p>15. One day, I met you, and then there was love in the world

16. Only after something disappears can people see its glory. This is a blessing and a misfortune< /p>

17. Being dependent on each other means that when another person suddenly disappears, in addition to great sadness, there is also greater fear

18. The greatest emptiness is to look back before the end. The road you have passed is blank

19. Standing at a low place, so you desire to be higher

20. It is meaningless to deliberately change yourself for others, because then you will It’s not you anymore. He doesn’t even love the real you, let alone the you who doesn’t look like you.

21. Some people open their first eyes and see a ground full of apples. , the first thing some people see when they open their eyes is an apple sapling

22. Real sadness cannot be measured in days, but is permeated in every moment

23. If no one comes to help you, then help others

24. No matter good or bad, it is enough for you to know it, and you should be low-key

25. If we can’t Being together means that we have no fate. Since there is no fate, there is nothing to regret about not being together

26. If there is a cage in the heart, there will be a cage. If there is no cage in the heart, there will be no cage

27. Jealousy is a knife. In the end, it will either be inserted into others or into one's own heart

28. Be prepared for the worst in everything. The greater the expectations, the greater the disappointment< /p>

29. Because I no longer have it, I can’t forget it

30. Being cheated, being victimized, being cheated, being cheated, being deceived

31. When you stop to rest, don’t forget that others are still running

32. Spending money on yourself is always the most worthwhile, even if there is no material gain, you can still get a good mood

< p>33. True love is like a UFO, everyone has heard of it but no one has seen it

34. Couples aim to get together, parents aim to separate

35. Life It is a process of constantly improving oneself

36. Life is an irresistible progress

37. Love is the product of happiness. Am I happy? No, so I don’t have love< /p>

38. One day, I saw a line, and then I understood, I am me, I am just me, I am only me

39. Don’t let me see you sad, I don’t want to see you sad, you can’t be sad, because I can’t do it

40. Life is about paying off debts, one generation after another

41. Love does not come first, but should be obeyed by the few Most

42. The heart needs someone to be kind to oneself, even if it is oneself being kind to oneself

43. If you are not happy, create some happiness

44. Life is made up of every day. If you live every day well, you will live a good life

45. Lying is a loss-making business. In order to cover up a lie, you need to tell more lies

<

p>46. No one has the obligation to remember you, just like no one has the obligation to tell the truth to you

47. There are no worries in the world. If you worry about too many things, you will have worries

48. Loss is often caused by feeling too good about yourself

49. Don’t regret what you have done, because it is useless

50. Do it first Love others yourself again

51. If you always think that what you can’t get is the best, then you will lose more

52. One day, I met you, Then there was light in the world, but you extinguished it in an instant. I can only slowly burn your love to miss that moment of warmth

53. The same sentence is said by others. Laughing, saying it yourself is called arrogance

54. Sometimes success is just a matter of time

55. Only by having no expectations can you not be disappointed

56. I once dreamed of being a painter, I once dreamed of being a scientist, I once dreamed of being a pilot, don’t let your dream become a dream forever

57. If you have a Mariana Trench in your heart, then any rivers, lakes, mountains and rivers can be accepted

58. If everything is realistic and unrealistic, it is enough to climb all the mountains you can see

59. Put the right people in the right positions

60. Things that you think are important are actually meaningless to others

61. You can’t do them as long as you don’t want to do them

62. Regardless of your attitude, the reality will not change. , instead of treating it pessimistically, it is better to accept it optimistically

63. Forgetting is the greatest punishment for betrayal

64. Any form of request will be repaid one day

< p>65. When you are convinced that even you believe it, a lie is the truth

66. Feelings are a kind of consumption

67. Most opportunities are given up by oneself.

68. Aging is not just an adj [adjective] but a fact

69. If a miracle does not happen, create one

70. I am very happy when I have money to spend at the age of 30. I am even happier when I have money to spend after my 30s. It is harder to struggle before the age of 30.

71. Losing weight is like quitting drugs. If you relapse once, all the efforts will be wasted

72. Not every time you fall, you will have the chance to get up again

73. Innovation is to pick up the sheets you have slept on for two months, shake them, and put them on again

< p>74. Even if you are better than yourself, you will still feel moved

75. Money is not everything, but money can save many things, such as life

76. The other side of hard work Meaning; always let age be your advantage, not a burden

77. If you insist on your original side, the other party will lose their principles

78. The truth is often seemingly simple and Straightforward things

79. I only want the one (flower) that belongs to me, but where is it?

80. It’s your business to treat me badly. It has nothing to do with me. Being good to you is my business and has nothing to do with you

81. Pain is meant to be endured alone, happiness is meant to be shared

82. Don’t think about it I have given favors to others, because no one will remember except you

83. Body? Labor? Wage? Buy? Food? Eat? Self

84. I am a rabbit, you are Bird, this is why I can only stay on the ground

[Edit this paragraph] Tuzki Fan Club

Tuzki official website, produced under the full supervision of classmate Wang Maomao, was launched in early 2009 We officially meet everyone.

Rabbit fans all over the world can not only see the latest Tuzki news from above, but also share it with rabbit fans in different places and even different countries

Thoughts on Tuzki. Although the website has not been established for a long time, it has already been recognized by rabbit fans and some professional design organizations. At the end of 2009, Club Tuzki even won the 2009 Promax&BDA Asia Gold Award for Best Website Design.

[Edit this paragraph] About the author

Introduction

Name: Tuzki Latin Dance King Maomao

Title: MOMO

p>

Wang Maomao - Author of Tuzki Born: 85.12.3

Birthplace: Tianjin

Constellation: Sagittarius

Blood type: A

Height: 1.71

School: Graduated from the Animation Department of Beijing Broadcasting Institute in 2004

Dislikes: radish, cabbage and sweet things

Likes: Painting, zoning out, and folding a small piano

She calls herself Wang Maomao, or Rabbit Mao, but according to information collected by netizens, her real name may be Wang Liyuan.

Wang Maomao likes Tajima Akiu's "Multiple Personality Detective" and works with unique expression methods and profound themes. It seems that there is no time to calm down and read pure literature. When I have time, I read trendy magazines, such as "Milk". Of the movies I've watched recently, the one that impressed me the most was "Perfume Killer". Wang Maomao is indeed not good at words, but he can draw many stories because some things that cannot be expressed in words need to be told through paintbrushes. Life is simple and you have it all summarized. Apart from the basic life of an ordinary student, Wang Maomao basically spends the rest of his time painting.

[Edit this paragraph] Tuzki's creative inspiration

When Wang Maomao was a child, her friends and classmates called her "Rabbit" in unison. Blog, choose painting to record your life. In fact, the rabbit I drew at the beginning was me. It was to record the interesting and interesting things I encountered in real life. Later, the image of the rabbit in the picture diary became more and more rich, and gradually developed its own personality, which was similar to myself in reality, but not exactly the same. So, slowly treat it as an independent individual, give him more and more things of its own, and express its emotions through various body languages. He is Tuzki.

Initially, Tuzki's creation was just out of Wang Maomao's hobby and had no commercial purpose at all. The derivative products such as posters and postcards that appeared later were only made out of interest, and they were originally personal gifts for friends. However, it is precisely because these works have received unexpected recognition that we can see the market potential of Tuzki. Later, some commercial operation mechanisms were injected, also to better protect and promote Tuzki.

Too many people who are passionate about animation can only be viewers for the rest of their lives. The Internet gives everyone a voice and the opportunity to make their works public. Good things on the Internet will spread quickly and gain unexpected popularity in a short period of time. This is how Tuzki was inadvertently spread among friends on the Internet.

[Edit this paragraph] Tuzki-Social Impact

The dissemination and operation of Tuzki’s image are very smooth, including the emergence of a design company mechanism, and the emergence of Tuzki poster and postcard business on the Internet . In addition to being fun, Tuzki has injected a deeper connotation into the new animation craze driven by the Internet. In addition to game mentality and superficial spoofs, he has added storytelling and in-depth thoughts he wants to express.

On the Internet, information is so easy to obtain and so plentiful that it is difficult for every new work (whether it is text, picture or video) to attract readers' attention for a long time. Works that fail to impress people in the first place will almost forever lose the chance of being understood or even paid attention to. It is in this environment that Tuzki, who is simple, jumping but also somewhat individual, was discovered and recognized by everyone. Whether a cartoon image has connotation and whether it has "deep thoughts" to express is not necessarily based on a complex and tortuous story. Even simple expressions and movements can reveal the character's emotions and personality. I think we haven't reached a level where we can challenge a mature animation industry. In comparison, Tuzki seems to have more opportunities in animation products and derivatives, and may be able to break the long-term institutional addiction of the Chinese animation industry.

Interview report

Tuzki lying behind the Six Degrees Theory

Main writer: Shang Jin

150 million and 20 million, this It is the total number of active registered users of Tencent QQ and Microsoft MSN. As the two most used instant messaging software on the Internet in China, QQ and MSN have already formed China's unique online culture. In addition to the official images of QQ Penguin and MSN Faceless Villain, Tuzki exploded in popularity in early 2007. When people communicate with each other, they directly quote Tuzki's various expressions to express their feelings on the Internet. This kind of There has already been a catalytic relationship between cartoon-style image promotion and the Internet. Stanley Milgram, an American psychologist in the 1960s, described the six-dimensional theory of the network of connections between people and communities. It can be applied to Tuzki without the need for every six people to communicate with each other. Forming a cycle of interpersonal communication, on the Chinese Internet, an average of 4.8 people can achieve a communication turnover on instant messaging software. The most popular Tuzki on the Internet in early 2007 is a typical living example, and where does Tuzki come from? For this purpose, we found Wang Maomao, who is still a junior at Communication University of China. This 21-year-old girl is the creator of Tuzki’s image.

Sanlian Life Weekly: Why did you initially want to design the image of Tuzki? What influences did you have before this?

Learn from Tuzki Wang Maomao: When I was a child, my friends and classmates all called me "Rabbit". It was said that I was similar in appearance and spirit. Later, I went to college to write a blog and chose painting to record my life. . In fact, the rabbit I drew at the beginning was myself. It was to record the interesting and interesting things I encountered in real life. Later, the image of the rabbit in the picture diary became more and more abundant, and gradually developed its own personality, which was similar to me in reality, but not exactly the same. So, I slowly treated it as an independent individual, gave him more and more things of my own, and expressed its emotions through various body languages. He was Tuzki.

Sanlian Life Weekly: Many people believe that after a transitional period of more than ten years with no obvious works in China from the old-fashioned film studio-style animation, many animated images were born on the Internet overnight. It is the unique communication mechanism of the Internet that creates this opportunity, what do you think?

Wang Maomao: Indeed. In the past, the animations shown on the screen were all in deep mansions, and the threshold was not accessible to ordinary people. Too many people who are passionate about animation can only be viewers for the rest of their lives. The Internet gives everyone a voice and the opportunity to make their works public. Good things on the Internet will spread quickly and gain unexpected popularity in a short period of time. This is how Tuzki was inadvertently spread among friends on the Internet.

Sanlian Life Weekly: We have noticed that the spread and operation of Tuzki’s image are very smooth, including the emergence of a design company mechanism, and the Tuzki poster and postcard business on the Internet. What do you ultimately want to create? Woolen cloth? Was it originally intended to achieve commercial purposes?

Wang Maomao: Initially, Tuzki’s creation was just out of his own hobby and had no commercial purpose at all. The derivative products such as posters and postcards that appeared later were only made out of interest, and they were originally personal gifts for friends. However, it is precisely because these works have received unexpected recognition that we can see the market potential of Tuzki. Later, we injected some commercial operation mechanisms to better protect and promote Tuzki.

Sanlian Life Weekly: Apart from fun, we seem to be unable to find a deeper connotation in the new animation craze driven by the Internet. Apart from game mentality and superficial spoof, it lacks storytelling and what you want. Deep thoughts expressed.

Wang Maomao: On the Internet, information is too easy to obtain and too abundant, so that every new work (whether it is text, picture or video) has difficulty attracting readers' attention. Stay for a long time. Works that fail to impress people in the first place will almost forever lose the chance of being understood or even paid attention to. I think that it is in this environment that Tuzki, who is simple, jumping but also somewhat individual, was discovered and recognized by everyone.

In my understanding, whether a cartoon image has connotation and whether it has "deep thoughts" to express does not necessarily have to be based on a complex and tortuous story. Even simple expressions and movements can reveal the character's emotions and personality. I think we haven't reached a level where we can challenge a mature animation industry. In comparison, Tuzki seems to have more opportunities in animation products and derivatives, and may be able to break the long-term institutional addiction of the Chinese animation industry.

Sanlian Life Weekly: At present, our lives seem to be filled with all kinds of cartoon images, which are almost overflowing. Last year, Onion was still popular on MSN, but now it has become Tuzki overnight. Have you thought about next year? Tuzki was overwhelmed by something else.

Wang Maomao: Many cartoon images that were once popular on the Internet have declined soon after. I think on the one hand, it is because the enthusiasm and inspiration of the creators can no longer be kept fresh, resulting in the works stopping being updated, or the quality decline, disappointing readers; on the other hand, something new, better, or in line with the times has emerged, winning the favor of online readers who like the new and dislike the old in the Internet age. I am still confident that at least next year, I will continue to paint and continue to improve the creative level of the Tuzki series. I really can’t predict whether Tuzki will be submerged in the new trend of online animation. Internet cartoon images are producing high-quality products at any time, which can only inspire me to surpass myself.

Interview with Sunday News Morning News

Sunday News Morning News (hereinafter referred to as Sunday): When we called your agent, he said that you were extremely poor at speaking, so you could only accept an email interview. . I'm curious, how did a taciturn little girl draw so many interesting rabbits? Please introduce yourself. Living, painting, playing, eating, blogging, and reading and looking at other people's paintings?

Wang Maomao: I like Tajima Akiu's "Multiple Personality Detective", and I like works with unique expression methods and profound themes. It seems that there is no time to calm down and read pure literature. When I have time, I read trendy magazines, such as "Milk". Of the movies I've watched recently, the one that impressed me the most was "Perfume Killer". I am indeed not good at words, but I can draw a lot of stories because some things that cannot be expressed in words need to be told through paintbrushes. Life is simple and you have it all summarized. Apart from the basic life of an ordinary student, I basically spend the rest of my time painting.

Sunday: Why is Tuzki called Tuzki? Tuzki reminds me of the Soviets and the spoof film "The Separation in October" made by the CCTV host "Cui Yongyuansky". Is there a story behind the name?

Wang Maomao: When I was a child, I liked a short story called "Please Spell My Name with an "S"". The protagonist Zebatinski changed the "Z" in his name in the story. After choosing "S", my destiny changed a lot. Because of this story, I was very fond of the suffix of the name "Sky", so my rabbit was named Tuzki.

Sunday: Why did you draw the rabbit in the first place? Don’t draw other small animals? Can you tell me the story behind Tuzki’s birth?

Wang Maomao: When I was a child, my friends and classmates called me "Rabbit" in unison. It is said that they are similar in appearance and spirit. I also quite like this cute nickname. After I went to college, I started a blog and chose painting, which is my preferred form, to record my life. Initially, the rabbit I drew was myself, recording the interesting, emotional and fun things I encountered in real life. Later, the image of the rabbit in the picture diary became more and more abundant, and it gradually developed its own personality, which was similar to me in reality, but not exactly the same. So, I slowly treated it as an independent individual, gave it more and more things of my own, and expressed its emotions through various body languages.

Sunday: Where did the inspiration for Tuzki’s actions come from? How were these body languages ????thought up, recorded, and expressed?

Wang Maomao: Tuzki’s creative ideas come from life. In fact, everyone, every day, will encounter many things, and will be touched and comprehended. But most of the time, these emotional waves are inadvertently forgotten by us. I chose painting. For me, there is no difference between painting and diary in life.

I picked up my pen and poured out all yesterday's events to dry; then I had the opportunity to get rid of impulse and confusion, and record those things that were really worth thinking about and worth remembering. I really want to use those exaggerated and funny actions to express my emotions when I encounter something, but in real life, I am embarrassed to do that. So I drew these actions onto Tuzki, and it did them for me.

Sunday: We have noticed that many of China’s previous animated cartoons have specific images and detailed descriptions, but the movements are not rich and expressive enough. For example, the Monkey King scratching his head seems to always be in the same picture. Many of today's animations are characterized by exaggerated movements and body language. I think Tuzki's most successful part is that it performs so many lifelike actions that everyone likes. I would like to ask what you think of such changes? What caused the current characteristics?

Wang Maomao: A few years ago, animation was only a field that a few professional teams could get involved in. That state, on the one hand, resulted in exquisite images and fine craftsmanship; on the other hand, it also blocked many wonderful ideas from amateur animators (enthusiasts). Flash is a convenient animation tool that is easy to learn and use; the Internet is a medium where everyone has the opportunity to publish works. These new things have created a brand new environment, giving every animator a voice and the opportunity to make their works public. As a result, diverse works emerged one after another. Among them, those that are different from traditional animation art may get more attention, but I think that the works that are truly recognized are not because of their style and techniques; but because they capture the hearts of readers (or netizens) ***Cry.

Sunday: Let’s talk about the business prospects of rabbits. What to expect? Any innovative plans?

Wang Maomao: At the end of last year, I printed a small number of Tuzki notebooks, postcards and small posters as New Year gifts for friends. Later, some of the remaining items were put on our Taobao store, and the sales were unexpectedly booming.

However, so far, the economic returns obtained from the sales of Tuzki peripherals have been negligible, but we will continue to work hard to launch more Tuzki derivative products.

Who doesn’t want to be as comfortable as “Tuzki”

If it weren’t for “Tuzki”, Wang Maomao, a junior girl at the School of Animation at Communication University of China, would still be just an ordinary little girl——This A typical post-80s Internet bug spends most of his time hanging out with the computer except for eating and sleeping. He is either chatting online or drawing a rabbit named "Tuzki" on his blog.

In October last year, Maomao decided to integrate his online life, so he created a batch of "Tuzki" emoticons and sent them to netizens on QQ and MSN. The little rabbit can do radio gymnastics, fart, Actions such as shaking the chest and fainting are much more vivid than typing. There is a little girl-like playfulness in her movements, reminiscent of Chibi Maruko-chan, but also a little bit nonsensical like Stephen Chow. What she didn't expect was that a few days later, QQ and MSN began to have a "rabbit disaster" at the same time, and the "rabbit" emoticon outlined in a few strokes began to quickly become popular on the Internet.