Where is the profit of the computer store?

Actually, I have been in the computer industry for so many years. As the most transparent industry on the Internet, its profits are already very meager today when network information is very developed. Especially in the past two years, hardware prices have plummeted, which has dragged down the industry's profits to further bottom out. Immediately after the fierce competition in low-price notebook computers, many second-hand notebook dealers were unable to continue their business and had to close their doors. Faced with such a dilemma in the industry, how should those who are opening stores or those who are preparing to open stores respond? Now that the business is done, tell me your thoughts!

I ran a small computer shop for a year last year, but it has closed down now. After me, two more computer shops on that street closed. It can be seen that difficulties in the industry are common. However, some stores have expanded. Some small stores in the local computer city have closed, but some large and powerful stores have expanded. Moreover, the transfer fee for the computer city shop in this small place is actually Up to more than 100,000! Directly compared to the central computer city of some second- and third-tier cities. Therefore, there is something to be done in the computer industry, it is just a question of how to operate it.

In summary, there are several differences in computer stores based on their scale. One is a small store run by an individual or a partnership of three or two people, often located on the street; the other is a large store located in a computer city that pursues shipments. Quantity is the main factor, similar to wholesale. I do the former, and this article may be more valuable to those small shops.

First, as a small shop, it is difficult to make a living by relying solely on computer sales and repairs.

Unlike those large stores in Computer City that sell large quantities of goods, the sales volume of small stores are usually relatively small and there is no scale effect. Even if a single profit is slightly higher, it may not be able to support the store. In today's era when more than a thousand hosts are common, it is very difficult to make a single profit. As for maintenance, it may seem good to outsiders to charge 50 RMB for one or two hours to install the system. In fact, only the industry can clearly calculate that the labor cost-effectiveness is actually very poor.

The second point is that there are choices and trade-offs. You can also choose when it comes to customers.

The third point is to provide good service. The computer industry is ultimately a service industry, and it can be said that it is a service industry with extremely fierce competition. Some people complain that the business is getting smaller and smaller, while others are complaining that the business is getting bigger and bigger. . There are people who don't have a store and can just do it alone if they do it alone. How to satisfy customers and retain key customers is a very, very important issue.

Quantity, consider heterogeneous development.

Okay, that’s all. This can be typed word by word by me. It’s also a pleasure to tell everyone about it. Okay, I'm going to get busy. It doesn’t matter whether you give points or not.

Another important thing is that I don’t know if the poster understands what I said!