How to do a good job of soft text promotion to have good results?

Positioning+originality+article quality: the present era is an era of information flooding, and a large number of media platforms have formed a huge content information flow. The essence of soft writing is still an article, and promotion is just the purpose you want to achieve through this article. The article itself must have attractive central content in order to achieve the promotion purpose you want. No matter how good the article is, it will not produce value if it is not opened. In the current era of information explosion, if you want to create a good promotional soft article, you should make clear who your target audience is from the early stage of editing the soft article, and serve your target audience to the greatest extent from the angle, title and central idea of your article, so that the person you want to be seen will feel that this is exactly what he needs at first sight.

Promotion media+user portrait: The effect of publishing soft articles on different platforms is definitely different. A platform with high weight and high popularity will bring higher exposure rate and exposure times, and at the same time, there will often be deviations in the selection of reading tools and the aggregation of specific platforms to specific audiences. Analyze your audience first, and according to their usage habits, choosing a high-quality platform with high weight among your many choices can often achieve twice the result with half the effort.

Continuous output+implicit guidance +IP creation: the influence effect of the article is a process of exponential decline with time, and the rhythmic continuous output can keep the audience's stickiness and trust. Due to the violent development of advertising industry, most customers have strong resistance to the promotion of direct guidance. Clever use of the psychology of the audience, turning initiative into passivity or turning initiative into objective guidance, can better achieve the promotion effect. The process of continuously influencing the content of a specific audience is essentially the process of shaping your personal or corporate IP. Pay attention to the above process. When your content and voice have a certain influence on the audience, it proves that you have taken a big step towards IP construction.