How to do a good job in SEM promotion plan

Your question is a common concern and existing problem of SEM at present! Don't say you are a novice, even an old hand can't avoid this problem. First of all, it is explained that SEM is divided into PPC and SEO. If you want to do well, of course, you must give strength to both sides. The so-called doing well depends on your purpose, whether to do ROI or brand, and the data for different purposes are different. Generally speaking, sem is a part of precision marketing, which involves the early analysis and the control of the whole data flow. The workflow of PPC is a cycle, including user group analysis, strategy positioning, delivery, data accumulation, data analysis, strategy positioning correction and delivery, etc. Accumulate the changes of each layer of data as much as possible and do it according to the data. SEO is to cater to the tastes of search engines as much as possible and constantly optimize the content, structure and external links under the premise of ensuring the user experience. Your question is so big that it's really hard to make it clear. I suggest you study step by step and look at all kinds of data as much as possible. Here are some basic methods: First, optimize the quality of our keywords. Optimize the keywords to be bid and improve the quality to three stars. This is to ensure the relevance of items under the promotion unit, URL location, click rate, price and overall account operation, and to distinguish keywords unrelated to part of speech into corresponding units. Second: eliminate low clicks, and it is best not to click on keywords to accumulate clicks. The quality of keywords needs the accumulation of clicks. If the keyword has not been clicked, you can adjust the ranking of the keyword to create clicks and cumulative clicks. Third: reduce the price of the keyword with the number one click. The purpose of this operation is to avoid malicious competition and false clicks between peers, so try not to appear in the first ranking, and the top three positions are very reasonable. At the same time, the accumulation of clicks means that there are quality points and capital for price reduction. Fourth: the way to reduce prices. 1. Use click price data to analyze the related keywords of opponents and the quality of bidding. 2. The principle of price adjustment. When you can stay in the second place, or the third place, after a period of time, the bidding for the whole keyword will be reduced. As a bidder, it is very feasible to reduce the bidding cost and ensure the normal income by adjusting the price. If you still don't know much about it, you can go to the Baxter forum to find out. Good community, where many experts discuss this issue, communicate more, and you will grow faster! Good luck!