Volkswagen is not as good as Ford. Who is the strongest automobile manufacturer in the eyes of the British?

1960, Britain applied to join the EU for the first time, but it was ruthlessly rejected. 1973, Britain, which had been waiting for 13, became a member of the European Union. 47 years later, after seven years of "hard work", Britain angrily left the European Union.

The carriage market is the watcher of the automobile industry. The news of Brexit does not have much ability to judge right or wrong. But I still have something to say about the horse-drawn carriage market in the British automobile industry.

According to relevant data, the British automobile production in 20 19 was130,000, which was the lowest in the last decade. At present, with the success of Britain's exit from the European Union, the British automobile industry may also reduce production. In addition to reducing production, the Mala car market also wants to talk about the difference between British car consumption and China.

Kantar, a data and market research company under the British advertising giant WPP, has published the list of "BrandZ 20 19 Top Most Valuable Brands in the World 100". Among them, the carriage market is the top ten in the car list.

The report shows that Toyota is in the UK 20 19? With a brand value of $2,965,438 +0.5 1 billion, Toyota once again won the first place in the world's most valuable brand. This is the seventh consecutive year that Toyota has been ranked first, and it is also the third time that Toyota has been ranked first among the most valuable car companies in the world since the list was launched in 15.

Toyota ranks first in the UK, similar to Toyota's strong momentum in China. After all, the saying that Toyota can't be bad is practiced all over the world. 20 19 World Automobile Year, Toyota sold10.77 million vehicles, up 1.4% year-on-year, achieving four consecutive years of sales growth, but the difference is that Volkswagen is still the king of sales in China.

To the surprise of Mara automobile market, the second and third famous automobile brands in Britain are Mercedes-Benz and BMW, with brand values of $23.355 billion and $23.326 billion respectively. Audi, which once appeared as an official car in China, is no match for Mercedes-Benz and BMW in Britain. It ranks eighth with a brand value of 9.63 billion US dollars, and is completely left behind by Mercedes-Benz and BMW, just the opposite to China.

Except Audi, it stands to reason that Volkswagen is definitely the king of global sales, and its value is naturally higher. But in Britain, it is not as good as Mercedes-Benz and BMW. Why did Volkswagen rank only ninth on the list selected by the UK?

This has to talk about Volkswagen's "emission gate" incident, which has caused a series of influences on its brand value, brand image and future brand management.

Besides, China is different from Ford. Ford is still the fifth largest company in Britain. But in the world car rankings, Ford in 20 19 can be said to have fallen to the bottom. On the morning of February 5th, Ford Motor Company announced its 20 19 financial report. According to the financial report data, the annual operating income was $20155.9 billion, down 3% from the previous year. In 20 19, the net profit of Ford Motor Company was $47 million, which was 98.7% lower than $3.7 billion in 20 18.

Ford Motor Company's market in China is even less satisfactory, with an annual sales volume of 567,854 vehicles, down by 26.6438+0%. In 20 19, Ford lost $7170,000 in China market, including a loss of 200 million yuan in the fourth quarter, and its market share dropped from 2.3% to 2%. At this point, Ford has realized the dilemma in China and started to make efforts to improve it. In the second half of 20 19, Ford Motor Company began to upgrade its models one after another and launched several brand-new models to help the development of China market. The Ford China Product 330 Program was also launched. Ford China will launch more than 30 new models in China in the next three years, including 65,438+00 new energy models.

According to this auto industry ranking, 90% of the brands on the list are established auto companies. As a rising star on the list, Tesla, the new energy leader, ranked seventh with $9.2 billion. In addition to being a new energy leader, more importantly, Tesla Giga Shanghai was officially completed and delivered, which made its sales increase linearly. After the establishment of the Shanghai factory, its brand share price also rose all the way. Recently, Tesla surpassed the market value record of $80.8 billion set by Ford Motor Company in 1999, and became the car company with the highest market value in American history.

In the list, five German brands account for more than half, and the United States only has a century-old enterprise Ford and a rising star Tesla. Besides Toyota, Japan also has Honda and Nissan, ranking fourth and sixth respectively. The reason why these two car companies are listed in the UK is undoubtedly similar to the reason why they sell well in China, that is, they are favored by consumers because their models are close to the people and have good cost performance.

Ma Yue:

If you go back to Britain and leave the European Union, understand the difference between British automobile industry and China. The Mara car market predicts that this list may change greatly in 2020, and the British auto industry will change greatly.

Signs of production reduction, production suspension or even factory closure have appeared, and the price of British cars will definitely rise to a certain extent because of Britain's withdrawal from the EU, which will not only affect the automobile industry, but also affect the British economy. It's hard to predict where the car company will go!

I don't know if you agree with the views of the horse-drawn car market. If the above forecast is realized, it may be a big plus for China automobile market. Due to the tariff problem after Britain leaves the European Union, major auto companies are likely to turn to the China market, and the China market is extremely open and tolerant to the auto industry, thus promoting the progress of the China auto market!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.