How to write a summary of clothing store sales?

Looking at today's clothing market, in addition to the design and quality competition of clothing itself, the competition of clothing sales terminals is also intensifying, and the promotion of clothing brands is also extremely important. The following is a summary of some clothing store sales work I have compiled for your reference.

How to write a model essay on clothing store sales summary

The 20__ year has ended and the work of the new year has begun. As a clothing shopping guide, I summarize my work experience in the past year as follows, so as to better face the new year's work:

Generally speaking, clothing shopping guide plays an irreplaceable role in the whole clothing sales process. Shopping guide not only represents the external image of the enterprise, but also plays a role in accelerating sales. A good-quality clothing shopping guide should not only be familiar with the goods, but also have enough patience and master some good clothing sales skills.

1. The clothing guide can not only show the clothes to customers well, but also recommend other clothes to customers appropriately, so as to attract customers to buy more clothes they are interested in. In view of this work, I summarize as follows:

1, be confident when recommending clothes, and recommend clothes to customers generously and honestly. Shopping guides should be patient and careful, so that customers can have trust in themselves.

2. Recommend clothes suitable for customers' body shape and taste, make suggestions for customers when choosing clothes, and prompt relevant details to help customers choose.

3, combined with different styles of clothing, explain to customers that each clothing is suitable for wearing occasions.

4. Recommend clothes according to their characteristics. Each kind of clothing has different characteristics, such as function, design, quality, etc., and customers should be informed appropriately.

5. Pay attention to skills in conversation. When recommending clothes to customers, the tone should be polite, and then recommend them to customers on the basis of fully listening to their opinions.

6. Observe and analyze the pursuit of different customers' preferences, and recommend clothes to customers according to the actual situation.

Second, we must pay attention to sales skills. Sales is targeted marketing, and the key lies in mastering sales skills. Clothing sales involve all aspects of knowledge. We should fully understand the function, quality, price, season, fabric and other factors of clothing, and use sales skills to complete sales. Mainly focus on the following links:

1, pay attention to thinking. Understand the occasion of customers buying clothes, the purpose and idea of buying clothes, help customers choose the corresponding clothes and promote sales success.

2. Concise words and vivid words. When communicating with customers, the words should be simple and easy to understand. Don't say too professional jargon, try to explain it to customers in common language.

3. Specific performance. We should recommend clothes according to the actual situation, don't disturb customers when necessary, let customers choose by themselves, and listen patiently and explain carefully when customers consult.

The above is the summary of my clothing shopping guide this year. In the new year, I will continue to work hard, keep learning, absorb work experience, constantly improve my working methods, and strive for more brilliant sales of the company.

How to write a summary of clothing store sales?

In the process of commodity management, I think the most important thing is to make a detailed analysis of the sales link, and then use the first-hand sales data to feed back the design and production. Let's talk about sales first: because the market share of the brand I serve is not a strong posture, we must try our best to compete for the market share of competitive brands at the same level in the sales process, and we must be harsh.

Taking Xidan No.77 77th Street Store Sports Store 100 as the analysis object, the whole shopping mall mainly sells sports shoes, and the whole shopping mall is dominated by young people. With the hosting of the 2008 Beijing Olympic Games and the vigilance and reuse of SARS and bird flu, people's consumption of sports will surely flourish. I have to match the goods completely, such as: sports shoes+jeans+casual sports tops. The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini.

I choose them as our main competitive brands, rather than Levi's and Lee's, because I think competitive brands are brands that we can surpass or be surpassed in the process of strategic development. In the process of competition, try our best to restrain the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly adopted. However, it is necessary to use tactics flexibly, not to hit a stone with an egg, but to avoid reality and make use of it flexibly.

For example, if jive shows a pair of jeans, I will fight with you with jeans with strong price advantage and strong style advantage. No matter what he says, I will resist. If the other side's competitive advantage is too strong, and my profit doesn't allow me to make blind behavior, then I will attack from his weakness. However, in the process of fighting between the two sides, we should also pay attention to the market share of other brands to avoid the benefits of others.

In the process of sales, the inventory ratio and display of goods must adapt to the sales ratio of the whole freight yard. However, we still have a comprehensive grasp of the momentum problem. For example, if my sales share of men's T-shirts accounts for 40% and women's T-shirts only accounts for 20%, then I must not adjust my inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if I do so, my motivation for women's clothing will be weakened. Because the integrity of the brand is extremely important, or richness.

In terms of goods display, I think the entrance of the freight yard must be open and easy to enter. Because the decisive factor of the whole sales is nothing more than the passenger flow and the time that customers stay in the store. Store managers must know what is the best-selling model and what is the most profitable shelf. In different stages of development, shops adopt different display ideas. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is in the stage of running towards a well-off life, we should adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming all around.

In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout. When displaying, we must make full use of the collocation of green leaves and red flowers. If you simply repeat colors without the finishing touch, there will be an embarrassing situation in which the whole layout has no focus.

In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In terms of concept marketing, we must tell our customers where our clothes are worn, so that we can find a * * * sound with our customers' attitude towards life. When collecting sales data, we must treat each store separately, so that each store can get a message, so as to give the most accurate feedback on design and production.

The setbacks encountered in the sales process should be made up in the plan for the next season. For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can you improve in the sales process in the next season, 15% or something else? This inference must be well-founded and strategic. Promotion: Promotion should be planned, not blindly. Before the start of the whole season, we should make a good promotion plan for the whole year, instead of blindly following competitive brands and being led by them.

There are three points in the formation of promotion:

1, holiday promotion

2, unable to complete the guaranteed promotion in the mall.

3. End-of-season inventory promotion.

Benefits of promotion: increase sales and reduce inventory. Disadvantages of promotion: customer impression discount of brand image. In order to reduce the discount brought by the promotion to the customer's evaluation impression, every promotion should give the customer a reason to reduce the price as much as possible. When promoting sales, you can also join the intervention of other cultures, such as uniting strong brands in other industries. After each promotion, we should review and summarize in time to grasp the next logistics problem. Buy goods:

1, push the details back to the perimeter, and then use the perimeter to scrutinize the details.

2. The advantages of last season must be passed down, and some elements with changing trends should be merged in a small amount and remain unchanged.

3, understand the sales cycle of goods, all sales should be in the form of parabola, try to improve the height of the parabola vertex and the length of the abscissa.

4. Ensure the integrity of goods, but try to avoid duplication. Because repetition will form competition in its own field.

5, it depends on the trend of the trend, such as the current super girl wave and the wave of the Olympic Games.

6. The determination of the size ratio and color ratio of commodities shall be calculated according to the period of parabola from top to bottom. It should not be the proportion of sales in the whole season. However, we should also pay attention to honesty.

7. For the launch of new products, what is needed is trial launch, not mass production of new products. Only excellent products can be produced on a large scale. Agent: Try your best to teach and assist, put yourself in the agent's shoes, and think for the agent. In terms of professional knowledge, try to share it with the agent. In terms of data analysis, it should be provided to agents as perfect as possible. Let the agent form a long-term vision.

Let agents see the hope of profit. In terms of clothing quality: we should try our best to keep improving and develop repeat customers to the greatest extent. Teamwork is as modest as possible and gives unreserved guidance to subordinates. The above is my experience summary of clothing commodity management. Due to the limitation of words, it still needs to be fully developed in many aspects.

How to write a summary of clothing store sales?

Time flies, and it's another year in a blink of an eye. Looking back on the year of 20 1_, I can say with a little peace of mind that it was not a fruitful year, which made me feel more practical.

In March, 20 1_, I was lucky enough to join the big family of sunwin who was in charge of Matalan documentary. Although I am not a college graduate, I am still full of curiosity and anxiety, and I started my life this year with a heart of learning and progress.

Looking back on the ups and downs of the past year today, I feel nervous, emotional and more joyful. If I sum up the harvest and progress of this year, it will be a breakthrough.

The first level, bulk cargo clearance.

As an ordinary merchandiser, the first important task is to follow the factory to ensure the delivery of large goods.

I still remember that the guests placed a large number of orders on April 8, 20 1_, with hundreds. Because they are new here, they don't know many things. The number of orders received at one time is several times that of the previous year (the orders in Mataran are very broken, resulting in more than 1000 orders every year). If a novice didn't experience so many orders and didn't feel panic, then I was also under great pressure, and the handover with the old employees was completed in a short time. I only know a lot of things, many stories I don't know, and even some processes are not very familiar with. The arduous task of how to spend the peak period of big goods safely at once was placed in front of everyone in our team, and I began to explore the road with a fearful heart.

Thank you very much for the guidance of general managers maggie, bobby and karen, and the arrival of direct leader frank, which relieved the pressure.

I followed bobby to the factory to learn the communication with the factory and karen to learn the communication with the guests, and my heart gradually became solid. I once told my old classmates that every day is like a war. I have to go through many customs and I can't get through every time I watch it. I had an argument with the factory about the delivery schedule, and even I was indignant because I couldn't find the person in charge of its testing. Because of the warehouse, I went to the warehouse to move the goods ... I just experienced a lot, which made me understand one thing: no matter what the problem is, learn to trace back to the source, no matter what the problem is, leave one more. It's not as small as sending a big sample to the factory. Not that you send an email and make a phone call. In the middle, people in the factory may forget to send the details in time, and so on.

After passing the big goods pass, I have a deeper understanding of one sentence: if there is nothing to do, I must be vigilant to avoid unexpected changes; When something happens, calm down as if nothing is wrong, so as to resolve the crisis in the bureau.

The second level: the ability to deal with the crisis.

If you just take orders, arrange them for the factory, and then ship them, there will be no foreign trade story to tell every day.

A qa inspector will go to the factory for inspection and will be put into storage next Monday. As a result, the factory said it didn't order clothes hangers. When the clothes hangers fell from other factories, qa found that the stickers were lost by the factory, and the factory ordered them from a small auxiliary material factory outside without notice (Matalan appointed a Hong Kong auxiliary material supplier). After discovering them, it ordered from the factory as quickly as possible, shortening the original 15 days of communication with Hong Kong to 5 days.

This made me realize that in the process of communicating with the factory, I should communicate with them in advance by email, telephone, etc. And I don't trust the factory too much, let alone delay it, so as to avoid some unnecessary things.

The third level is the ability to grasp the problem macroscopically.

Finally, after nearly a year's study and summary, I think we should first grasp things from a macro perspective, from development to receiving orders, checking with the factory, sending for measurement, submitting pre-production samples, details, booking space and so on. These steps should be well thought out, and there is an overall framework in mind, so we must do every point well.

Finally, I hope to meet new challenges with a brand-new look in the new year, and I also hope to work together with my colleague Qi Xin to do a better job.

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