Sales skills and voice calls

Sales Skills and Speech Phone 1:

Content abstract: Mobile phones are becoming more and more popular, and the frequency of updating is getting faster and faster. Many people buy mobile phones every day. How can we successfully retain these people and turn the people who look at the goods first into your customers? I'll share some mobile phone sales skills with you, which may help you!

Different people use different styles of mobile phones and different prices, which is something that all salespeople know! But how do you know what kind of mobile phone customers like? What kind of questions can we ask to gain insight into the real needs of consumers? I learn mobile phone sales skills from you;

Mobile phone sales skills

1. Positioning of target consumer groups.

We must know who we intend to sell our products to, what kind of consumption characteristics they have and why they buy our products. Only when the target consumer groups are determined can the promotion be targeted and avoid blindness and waste.

2. Products

What are the selling points of competitors? How do they publicize it?

What are the unique selling points of mobile phones? Just find a strong appeal, the more selling points, the worse the effect.

3. Price

Compared with our competitors, does our price have an advantage? What is the reason why we are ahead of our competitors? What is the reason why our opponent is taller than us? What's the right price for us?

As a newly listed model, mobile phones are facing the continuous price reduction of Motorola V998 and 8088 (current price is between 1350- 1500 yuan) and the price adjustment of Kejian K98 (current price 1650 yuan). The rebate for each set is about 50- 100 yuan), the listing of South Hi-Tech 628 (the current price is between 1400- 1500 yuan), and the parallel imports of Samsung N288 (the price is between 1400- 1500 yuan).

4. Channel

Do channel members have enough profit space and advantages compared with competitors?

Whether they have the enthusiasm to advocate.

5. Terminal promotion

Shop layout and distribution of promotional materials.

How to promote consumers and salespeople?

In order to fully understand and grasp the above problems, we can do the following activities:

Advertise in the city newspaper

Emphasize the technical strength (short) of mobile phone manufacturers and the unique selling point of mobile phones. At the same time, on any holiday, anyone who buys a mobile phone during this period is a lucky day, without spending a penny, taking the mobile phone home and other activities. Or all users who bought the machine on the same day can go to the place of purchase with the receipt to get back their purchase money in full.

Where is the mobile phone name in the name? XX？ Anyone who uses any word can get a discount of 100 yuan for ZTE mobile phone with his ID card.

Matters needing attention when introducing to customers

1. It depends on who uses mobile phones and what functions they have to promote, such as the elderly. Then you should recommend several mobile phones with few functions, big buttons and big screen characters.

2. Ask the customer what functions they need.

3. What's the price?

4. Introduce one model first, don't introduce all the models of your brand, it will make customers confused and don't know which one to choose. Introduce one after another. If the customer doesn't like this one, say the next one.

For the sake of customers, humanize the function of mobile phone, don't use vernacular, let users understand, speak at a moderate speed, not too fast, not that you are eloquent, but that you are bored.

6. After purchase, the customer must explain the precautions for using the machine before leaving. 1 is to make customers feel that your service is good and may bring them back. 2. Explain the precautions, and customers won't say that you didn't explain when you introduced your mobile phone, and then settle accounts with you, and don't make trouble for yourself.

The rest can only be realized if you really do this job well. This is an impromptu job, and it can't be set by a pattern.

Thirteen cases of mobile phone sales skills

● Case 1: The guest asked if the mobile phone could be cheaper.

1, the salesman must first answer the customer with a positive attitude that this is the real price and dispel the idea of reducing the price of the customer.

If the answer is: I'm sorry, this price is stipulated by the company, which is a unified national pricing. Would you please sit down and take your time?

2. The guest still hesitates in the hope of cheap.

A, take the initiative to explain our service commitment and our advantages to the guests.

For example, explain the publicity to the guests, and tell them in a positive tone that the mobile phone we sell is absolutely 100% original licensed, and tell them that the mobile phone bought here will be returned within 7 days, replaced within 30 days, free nationwide within one year, and maintained for life, so that the guests feel that after-sales service is guaranteed.

B, if the guest chooses a mobile phone, we can insert the card, teach the guest to adjust the function, and explain the main functions of the mobile phone for the guest to try. This makes guests feel embarrassed not to buy it.

Sales Skills and Speech Phone II:

The first step of mobile phone sales skills: how to receive customers when they come?

One: Ask more questions and talk less.

Case: As soon as the customer entered the door, our sales staff kept saying: What kind of mobile phone do you want, sir (miss)? This is our latest mobile phone. Please have a look. Chatting endlessly, following the customer's recommendation until the customer left, wondering: Why didn't the customer buy it?

Comments: This is a no-no for sales. If the customer has a strong desire to express and likes to talk, you should encourage him (her) to talk more and understand his (her) real intention. Customers talk less, so you should pay attention to the quality of your speech. Otherwise, you are chasing customers.

Countermeasures: What customers care about and what customers want to hear is what our sales staff should say.

Second, you can't follow customers everywhere.

Case: As soon as the customer enters the door, our sales staff will follow from the first counter to the last counter. The customer walked step by step and kept talking.

Comments: The stupidest sales method and the worst sales result.

Countermeasures: Sales staff should observe more and find the right time to cut in. For example, standing in front of the counter and staring at a mobile phone for more than 3 seconds, they go over and recommend: Hello, sir, this is the latest model of # # # mobile phone. Can I take it out and have a look It doesn't matter whether you buy it or not, you know! If the customer doesn't talk or leave, that's acquiescence. Greet the customer to sit down, pour water, take the opportunity to introduce the function to the customer and start selling.

Mobile phone sales skills Step 2: How to recommend products?

When you want to make one thing clear, the following expressions are more organized, hierarchical and logical.

1. Features: Introduce the main features of the product.

2. Advantages: What benefits can these features bring to customers?

3. The power of example is infinite. Find a most convincing example.

4. Evidence: Find evidence to prove the truth of what you just said.

The third step of mobile phone sales skills: what is the overall sales process?

Here is not only to tell you a sales skill, but also to tell you a way of thinking.

1. connected

gather information

Correct introduction

4. Check information

Transfer information

The fourth step of mobile phone sales skills: analysis of common sales problems

Case 1: How to overcome the nervousness and fear of sales staff when receiving customers?

Countermeasures: The only magic weapon is more training, more practice, mastering sales process, sales skills and business knowledge, treating sales targets with a positive attitude and building confidence, so that sales can be more perfect.

Case 2: the opportunity for customers to communicate (clean appearance, standardized manners and manners are the foundation)

It is the best time for customers to look at their mobile phones for more than 3 seconds in front of a counter.

Sales: (Go over and pay attention to which mobile phone the customer is looking at) Hello, sir (miss), this is the * * mobile phone. Let me show it to you. It doesn't matter whether you buy it or not. Please find out. Customer: OK (or don't talk, don't leave, it's acquiescence) Sales: (Start the sales process)

Case 3: Nokia's sales skills of turning to domestic mobile phone customers: (see Nokia mobile phone)

Sales: Sir or Miss, there is nothing wrong with Nokia phones. Nowadays, the quality of many domestic mobile phones is similar to that of Nokia. Nokia mobile phones mainly rely on brands to make money, such as * * mobile phones, the price is similar to this Nokia mobile phone, and the functions are much more than this. Let me compare with you.

Case 4: Sales Skills for Quickly Distinguishing Customers from Potential Customers Customer: (Look at the phone and don't talk)

Sales: Sir (Miss), if you buy it today, I can apply for a preferential price for you. Do you agree?

Customer: What's the price? (customer)

Sales: * * Price is the most sensitive. Customers who don't want to talk about prices or discuss prices too much are basically potential customers. Beware of thieves and don't take advantage of the bad guys.

Case: (two or more people, neatly dressed, but can't see the professional characteristics. Key points: put a lot of high-end mobile phones in front of you, and be careful when you are uncomfortable or enthusiastic.

Sales: (Pay attention to the serial number of the mobile phone when you take it, and then check the serial number of the mobile phone when you answer the customer's phone. High-end mobile phones must develop this habit. Put at most two mobile phones in front of the counter. Low-end clothes, more than two people, dare not look at people. Be careful if you want a higher-end mobile phone.

Case 5: coping skills for the shape and function of mobile phone Customer: Why is this mobile phone so quiet?

Sales: Sir (Miss), because it is noisy here, you can hear this effect. (The palm of your hand bends on the speaker of the mobile phone to form an echo effect) It will be annoying if the wine rings again, don't you think?

Case 6: Sales Skills to Promote Transactions

Sales: Sir (Miss), what do you think of this mobile phone? Customer: Not bad, is it?

Sales: I also think this mobile phone is good. We sold 1200 yuan the other day. The price has just been adjusted to 1080 yuan. Do you think it's okay? Customer: Yes (no).

Customer: OK, shall I write you an invoice? What do you think is not satisfactory? )

Case 7: Sales Skills for Dealing with Two Customers

Say hello according to the distance and reception order, and don't leave one customer to receive another easily.

Shop assistant: (to direct customers) Hello, sir or madam, this is the * * counter. What kind of mobile phone do you want to see? Sales: (to customers who walk in) Hello, welcome. Please look around. Please call me if you need anything.

Principle: When receiving other customers, don't let customers' mobile phones leave their sight.

Case 8: Coping skills of customers who regret returning the machine after buying.

It's not like it can't be changed. This is a question of profit. If the profit is low, you can change with the manager, but don't be too frank. But if the profit is high, you have to set up barriers.

Sales: hello, sir (miss), it's not that I won't change it for you, but there's no way to change it. The National Three Guarantees Law clearly stipulates that mobile phones can only be returned if they have quality problems. I'm really sorry, please forgive me!

Customer: There is something wrong with your mobile phone.

Sales: Sir (Miss), if you think there is something wrong with the quality of the mobile phone, we can send it to the after-sales department of the manufacturer for testing, subject to the test report. Are you all right?

Sales: I'm really sorry, sir (miss). It's not that I won't change it for you. There are rules. Please forgive me!

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