Current situation of Hu Weiwei, founder of Mobike

The entrepreneurial story of Hu Weiwei, the beauty founder of Mobike

Although Hu Weiwei has been working in the media for nearly 10 years, she is not an eloquent entrepreneur. She stuttered nervously, but it was really touching. She shared many of her thoughts on how she started her dream of riding, step by step.

Hu Weiwei has been invited since May this year, and the video of his speech was uploaded online on December 20. It took seven months before she was invited. But not the big name of the founder of a company valued at nearly $10. On the contrary, it is because of her low profile:

"Mobike is still a newborn, still in swaddling clothes. If I speak too much, I will have an illusion, as if I am successful. In fact, , we have just begun." Hu Weiwei expressed her concerns at the time.

Very emotional: Mr. Luo, the last speaker, talked about his observations and subtle feelings about the city on the stage. She was moved to tears while sitting in the audience, but she still did not calm down her inner excitement after taking the stage.

But perhaps it is such a sensitive person who can shout such a sexy slogan as "cycling changes the city".

She said: "If a city is suitable for cycling, its happiness index must be high. Because first it should have bicycle lanes, and then there should be green trees, because if there are no green trees, it will be very hot in summer." The air also needs to be good to make people want to ride. Should we wait for this day to come, or can everyone do a little bit to achieve this goal?" No matter in Shanghai or Beijing, Hu Weiwei is the best person. I bought the car myself, but she always gave it up within a month: either it was stolen, or I really felt it was inconvenient to ride in the city.

“I wish I was like a Doraemon. When I want a bicycle, I can take a bicycle out of my pocket and ride it. Because in a big city, I may get off the subway countless times If you stand up, you can’t even get a taxi during peak hours. I might take a black motorcycle, but it’s very dangerous. “This was Hu Weiwei’s dream in 2014.

Many people say that media people have a common problem: they can talk but not do it. However, Hu Weiwei, who has been a media person in the automobile industry for nearly 10 years, is exactly the opposite. She's not a very talkative person, and she's not a fool, but she has to do what she thinks is right.

“Actually, I am not a particularly ambitious and ambitious person, but I am the kind of person-if I have an idea in my heart, it is like planting a seed, and then it will continue to grow. Sprout. If I didn’t do it, I probably wouldn’t be able to take it. So I kept pushing myself to do it.”

Around early 2013, she went to Las Vegas, where she saw it. Exhibitions from many, many car companies. At that time, she had a very strong feeling that cars might change a lot in the future.

The trip to Las Vegas shocked her. It was more about inspiration, the interaction between people and cars, the interaction between cars, and the future of transportation. After returning, she told her boss at the time that the tourism industry would definitely change a lot in the future. She wanted to do a small column about cars and technology, which she would run.

But in the end she failed to convince her boss, so she resigned and started a company called Geek Cars.

The same is true for Mobike in 2015.

“Twice, once in Hangzhou and once in Gothenburg, Sweden, I saw public bicycles parked on the side of the road. Both times were close to evening. I thought, in fact, in the city It’s quite comfortable to ride, but I just want to know how to rent this car. I don’t know where to apply for a card or pay a deposit. I spent a long time trying to solve the problem with my credit card.”

Hu Weiwei. Say, mobile Internet payment is so convenient, why can’t I ride a bicycle? At that time, the seed of making a stop-and-go bicycle had already taken root in her heart.

Until one day, when she was sitting and chatting with a group of industrial designers and some investors, her angel investor suddenly said: "Hey, have you ever thought about us making bicycles*** Enjoy? Scan and unlock with your phone.

"

"I was hit right away, so I said I'm going to do this, we can do this. "Hu Weiwei is very excited.

At first, Hu Weiwei didn't think she would lead this project, but the industrial designers around her kept arguing about how difficult it would be: it would be stolen, and I don't know where it should be placed. Where... Anyway, all kinds of doubts were raised, and finally they all quit.

In the end, only Hu Weiwei was willing to do this, and she became the founder of this project.

Of course. , there were a lot of questions at the beginning. Can a young female reporter really do this? It seems unreliable, right?

Hu Weiwei said, "I may be a bit aggressive, so I will take the initiative to refuse." All this stuff that doesn't sound right to me. You say you can't do it, but I can't prove it now. I'll show you eventually. ”

In the middle of the speech, she played a short video, and I, a melon eater, cried with excitement.

This video is called Mobike’s 15 days in Beijing. At the beginning, Mobike Baidu probably invested more than 100 vehicles in Zhongguancun, and later gradually increased the number of vehicles. They found a change in the lower left corner, and you can see the change in time.

Mobike lights up a city in 15 days.

Each bright spot represents a switch lock. Mobike lights up a city from the initial sporadic bright spots to the final bright star. I seem to have seen every bit of Mobike cyclists running around the city, and felt the excitement of Hu Weiwei's dream being ignited.

Since its first release in Shanghai on April 22, Mobike has officially become a reality. It has entered four cities and has now started trial operations in Chengdu.

This is a day for Guangzhou Mobike.

In 2016, the capital is cold, but the bicycle enjoyment is still there. Break out of the siege.

Nowadays, the popularity of bicycle riding can be seen from the density of bicycles. In first- and second-tier cities, there are large blocks of different colors gathered at almost every subway entrance. Bike sharing. But from a capital perspective, it’s even scarier.

According to an investor, he had already negotiated a Series C round of financing for a bicycle sharing company, but that was only one round. Poor effort, there was no chance when I came back.

According to statistics from Zhidongxi, as of now, there are 17 players including Mobike, Ofo, Youbai Bicycle, Xiaoming Bicycle, and Xiaolan Bicycle. Entering the market, more than 20 investment institutions have invested nearly 3 billion yuan, with a total of 300,000 bicycles in 10 cities...

It can be regarded as an army in the bicycle enjoyment war. A pioneer in this industry, it completed Series C financing in almost a year, with an investment amount of several hundred million US dollars. The investors are basically some well-known investment institutions, including Sequoia, Sinovation Ventures, Bertelsmann, Qiming, and Panda. Xiangfeng and even Meituan Wang Xing.

Mobike has achieved such great success in the market, but when founder Hu Weiwei founded Mobike, she never considered whether the company could become bigger. The original intention is very simple, which is to make a city more suitable for cycling and let more people choose green travel within 0-5 kilometers.

If you fail, treat it as a public welfare. /p>

Mobikes appear in large numbers in first- and second-tier cities, but problems also arise.

They even sell salted fish.

Supervision issues arise. It happens from time to time.

This situation made Hu Weiwei very distressed. She once said, "Once our bicycle was thrown into the river, I felt like we were at a murder scene. ”

In addition to user usage problems, some people also questioned that Mobike “has not solved the problem of profitability. This is an entrepreneurial routine through speculation and deception of venture capital.” Regarding this kind of problem, Hu Weiwei is very calm:

You don’t have to find a business model, whether it is for society or for individuals, as long as what you do is very meaningful and valuable. If I don’t do it, I will be very sad. Your biggest competitor is always yourself. Even if you fail this time, it is a public good.

In addition, facing the mixed situation in the industry, Hu Weiwei once responded in an interview with 36Kr, but she was actually helpless: "In fact, we have intellectual property rights for the entire business operation model. We can now do it at any time Prosecute people who do this, but it doesn’t really stop things from happening. You end up running faster than others.”

At the end of the speech, Hu Weiwei told a short story. When she was in Shanghai, she often rode along those shady paths with her colleagues. Once, while they were riding their bikes, they discussed that Eason Chan had a song called "Bicycle". Actually it was a Cantonese song and she never knew what the bicycle was about. The colleague who happened to be from Guangzhou told Hu Weiwei that the song was about: The only hug he had with his father was when he could hold his father's waist while sitting in the back seat. Dad was always strict with him and all his warm memories are on that bike. Then, the colleague also told himself some stories about himself and his father.

The picture below shows a day of Mobike in Shenzhen. Shenzhen is a city that never sleeps. There are many people riding Mobike at two or three in the morning.

Once, when Hu Weiwei was in Shenzhen, he made fun of everyone and said he didn’t know why there were so many people riding bicycles in Shenzhen 24 hours a day.

Later, a user in the circle of friends @胡伟伟 said that in fact, many people, like aunties and cleaners, just got off work at two in the morning, and there was no public transportation at that time.