What do you mean by parallel imports in the market?

Refers to overseas goods that have not entered the domestic market through necessary legal customs declaration procedures and other formal channels. Unlike licensed goods, parallel imports are often difficult to enjoy after-sales service and quality assurance in the domestic market.

1. First of all, it is certain that parallel imports and licensed products are produced by regular manufacturers.

Parallel imports do not mean that products are mixed with water. Don't treat parallel imports as fakes. At present, the technical integration of mobile phones is not backward enough for people to copy, unless it is OEM products, such as Kejian and Samsung, Lenovo and LG, Shouxin and Nokia, etc., but it is also a formal transfer of property rights. Therefore, there is no essential difference between parallel imports and licensed products. You don't have to look at parallel imports very badly.

2. So what's the difference between parallel imports and licensed products? The answer mainly lies in the different differences in regional sales and services.

The so-called concept of parallel imports is only a regional sales concept, or you can roughly and mainly regard it as a service concept accompanying regional sales, rather than an essential concept. In fact, at the time of purchase, we can see that a valuable service of the manufacturer is virtually tied up in the branch company in the product sales area. Whether it is necessary or not, the cost is different.

Having said that, I have to mention that you should not underestimate this difference. Yes, the difference between parallel imports and licensed products leads to the price difference, but it comes at a price. I will analyze them one by one, and first talk about why there is a price difference. Because of this difference, the strategy of the headquarters for each market region (here only costs, including production, publicity, sales, service, research and development, etc.). ) or the requirements of market regions are different, so the value of the mobile phone itself and its bundled services is different in each market region. Of course, the price expressed by value is even different, and it must be influenced by factors such as supply and demand. Specific examples are mentioned below.

In fact, everyone doesn't think there is any difference between parallel imports and licensed products, so I will give you the most common example to talk about the performance of this difference in real life. The T68i you bought from Hong Kong is broken. You get it from the customer service department in Chinese mainland and ask for it to be repaired. Miss turned you down because your T68i is a parallel product. You said no, when I bought it in Hong Kong, it was obviously licensed. Did that store cheat me? In fact, you have not been cheated. Your T68i is indeed licensed in Hong Kong, but since your T68i is not sold in Chinese mainland and you have not paid the service fee to the customer service in Chinese mainland (or your service fee has been bound to the customer service in Hong Kong), the customer service in Chinese mainland has no obligation to repair it for you. Obviously, in this case, the difference appears. Compared with the licensed T68i sold in Chinese mainland, your Hongkong T68i is the so-called parallel import.

As for the price, I think the biggest price of buying parallel imports is this, and I believe everyone will agree.

There are some big and small differences and costs, which I will mention later.

3. Continue the above example. You have an idea. You said I could pay, but it's no use. Miss said we have no right.

The headquarters has strict division and requirements for the activities carried out by regional branches, and any irregular cross-departmental and cross-regional activities will only disrupt the whole market order. Miss said to fix it for you, and everyone went to Hong Kong to buy a mobile phone. Who doesn't know that mobile phones in Hong Kong are cheap? At least the service fee I subsidize is less than the difference between parallel imports and licensed products. By the way, why not go to Hong Kong?

Hong Kong has low tariffs and low commodity costs. Products generally come from foreign factories, with advanced production technology, large-scale production and guaranteed quality. What's more, China simply assembled the materials, but they fell apart when they fell; In the effective management system of local departments, a young lady does three jobs, but a young lady in Chinese mainland does the opposite (I have a good reason to see that one person answers the phone to ask questions, one person logs in to the computer, and one person goes to the computer room to study with a faulty machine). The above is also a concrete example of the price difference.

Besides, even if there is a huge price difference between Hongkong and Chinese mainland, you can still enjoy the same service (regardless of the service quality here), and the consequences can be imagined.

Then at least we know that parallel imports and licensed products are born from the same root, but the treatment is definitely different. Do you buy parallel goods to take advantage of the price or licensed goods to enjoy the service? Let's decide.

By the way, this is actually a kind of discrimination, I personally think. Why is the market price in Chinese mainland always more expensive than other places? Why do we always get the new machine slower than others in Chinese mainland, or it is someone else's garbage, and we still regard it as a treasure? Why can't our market in Chinese mainland always enjoy the service in line with international standards? Of course, we also have our own shortcomings, our own system problems, our own communication problems, and so on. But what else have we seen? Our market in Chinese mainland is not taken seriously. Those foreign manufacturers will say that Chinese mainland is a big market with great potential, and we attach great importance to this nonsense, but in fact it seems so. Really? Personally, I think that foreign manufacturers attach great importance to the profits in Chinese mainland market (this is of course a fact), while ignoring the further development of the profits in Chinese mainland market. Foreign manufacturers will only sell their products in China, will not try to make us buy them again, and will not serve us wholeheartedly (this is another reason why the state forces three guarantees). Our level is limited. At present, domestic products are not ready to compete with foreign products. We still want to buy foreign products, and the profits are waiting for foreign manufacturers to collect them. So it is not unreasonable for foreign manufacturers to do so. What other versions, different accessories and so on? However, events such as Alcatel's Bluetooth incident, Panasonic's machine recycling, Ericsson's quality problems and so on, as long as they are not monopolies, are enough to destroy a company, but they appear in our Chinese mainland market, and we just tinker with them. This is not a general neglect, but contempt and discrimination. What does the whole Chinese mainland market take for granted? Proving ground! If there is something wrong, correct it quickly so as not to damage other markets. I don't say this because I don't want everyone to stop buying products from foreign manufacturers in the future. It is a good thing that the domestic market is getting more and more attention now. Moreover, everyone should also pay attention to their own rights and interests, update their consumption concepts, seek proper channels to solve anything wrong (like the method of smashing a big rush in Wuhan, Mercedes-Benz still ignores it), and tell everyone so that no one will be deceived. I also believe that we will be strong as soon as possible.

Step 4 get to the point. In addition to the big differences and costs mentioned above, there are some differences and costs that everyone should pay attention to between parallel imports and licensed products. The machines are the same, but the attached things are not necessarily the same. For example, different accessories, some will have bases, condoms, ropes, extra batteries, etc., not necessarily in other regions. It's not too late to know the difference before buying, and then decide after weighing, otherwise it's too late to regret losing. Accessories are small things, but more seriously, hardware specifications and software systems are big things. Know whether the machine you want to buy is discriminated against by foreign manufacturers again, and what kind of hardware or version or function is installed for you, or even less. This is not easy to master, but it is generally rare. If you have the conditions, you'd better understand it before buying it.

Actually, I personally think it's better to buy licensed goods. The price is a bit expensive, but at least there is a clear responsibility. Manufacturers can't escape if they want to.

What is parallel, what is licensed, what is good and what is not good, what should be paid attention to, etc., I believe everyone has a clear impression. But I think it is necessary for everyone to know how parallel imports come from. After all, this problem involves the adulteration of parallel imports.

Let me give you a familiar question. Everyone likes Samsung's machine (to be honest, I don't like it very much, but the appearance is ok and the function is not satisfactory), but it is very expensive (compared with the China market). Why? Because Samsung has no factory in Chinese mainland, all mobile phones are produced directly from South Korea and then imported into China, which is much more expensive, but at least the quality is guaranteed. However, not everyone can afford such a price. Some unscrupulous businessmen began to make a bad idea, smuggling some mobile phones back from abroad (generally Europe, because Samsung has the most factories in Europe), changing the system into Chinese (of course, the modified system also has problems), commonly known as burning the machine, and then pretending to be licensed for sale; Even tell you directly that this is parallel imports, because some people are willing to buy cheap parallel imports. In fact, the modified parallel import is no longer a strict parallel import. If your machine is forcibly modified, the manufacturer will not provide you with any service, even if you take it back to the original sales area.

Parallel import (commonly known as parallel imports) generally refers to goods that are not imported through regular agents. There is a difference between parallel imports and fakes. Parallel imports are also genuine, only produced by the head office's factories in other places, and then transported to the sales place for sale in different ways. The price of parallel imports is generally cheaper than that of licensed products, which may be due to the price gap in different countries or the cost of parallel importers is lower than that of licensed products. However, if the goods are not launched at the place of sale, the price of parallel imports may be higher than that of the place of origin.

The difference between parallel imports and licensed products is generally in after-sales service. Licensed electronic and electrical products usually come with a period of free or paid maintenance services, which are provided by agents. Parallel imports may not be maintained at all, or they may be provided by parallel importers, but usually these maintenance services are only carried out by parallel importers when the goods are damaged.

In addition, parallel import is also used to refer to some people or things that are not worthy of the name.