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What does the novice WeChat business do?
Second, many people who do WeChat business have such a problem. If they can't find their customers, they have to add people everywhere, and even the network is full of all kinds of additional software. This is understandable, because only a large number of people will increase the chances of finding customers, but if you can't find a breakthrough after adding a lot of people, then you have to think about why I want to add so many people. Theoretically, if there are 200 people who can remember their names at a glance, it is estimated that there will not be more than half, those who can keep in touch frequently will be cut off by half, those who can meet frequently offline will be cut off by half, and those who keep close will be cut off by half, that is to say, only five out of 200 people are close friends.
Third, this is a systematic thing, but you need to do two basic things: first, specialize in special numbers, and your WeChat avatar and identity must be changed first. Someone is sure to raise an objection soon. Wechat friends circle is a strong relationship. If you change your identity casually, others will definitely resent it.
Let me ask you a question first. It is said that friends circle is an acquaintance business. What about your friends who are actually close to you? No, it's someone who looks familiar, but can't name him. Wechat provides us with a relatively closed-loop social interaction, and we can communicate in an independent circle without being disturbed. This also lets us know that friends and customers are two different things. If friends are customers and customers are God, according to this logic, will you be merciless when you see your God? Second, if you change, it's not transsexual. What can you worry about? You send a circle of friends to let your friends know what you are doing. Why not identify yourself? If you run a supermarket, your friends won't recognize you. If there is, don't hand it in.
Fourth, from the point of view of consumers, especially female consumers, almost all are impulsive perceptual groups who escape pain and pursue happiness. The emotional impact of commodities is often more important than the efficacy of products. So real positive energy is very important. Some people will say that all my friends around me know what kind of person and personality I am. Didn't you pretend to be b on purpose? Wouldn't it look fake? First of all, I need to tell you a cruel fact. The biggest regret of people in this life is that few people can really understand themselves and accept themselves. Friends around you still know only one aspect of you, and few people really know you.
Second, you are a WeChat business, and your WeChat friends are almost all your target customers. You need to show them this gesture. As the saying goes, life is like a play, it all depends on acting. If you can't play, how can the audience play? Third, the character you said is hard to change, that's right. But what you need to change is not your personality, but your habits and ways of doing things. For example, many men eat, drink, go whoring and gamble, and finally they all blame their personalities, and women who fail in Taobao also blame their personalities. Character is innate. If these shortcomings are caused by personality, how did your parents have the courage to be born in those years? Just kidding. When you get used to this identity, you will find that some of your bad habits will also change, such as laziness, carelessness and bad temper. Wechat business can forge a person, but many people have not realized it.
Fifth, so, what's your avatar? Is it a small animal or an anime character or your baby? It's not that baby's head is not allowed, but to be professional, you say unprofessional! Exhibits that you want to send your baby can share your love for your baby in your circle of friends, which not only gives your friends a personal example to share their lives, but also gives your mother more attention. Like-minded people naturally trust you more. Let's get back to the point. It's best to use your own photo as your avatar. Think about it from another angle. If you are a customer and want to shop online, especially on WeChat, do you want to know who the buyer is? If your existing avatar is what I said, it will only make customers have unnecessary doubts! !
Sixth, many people haven't figured out what WeChat business really means. Is it the person who sells things on WeChat? You're right. To put it bluntly, that's it. But since you sell things, you have to have an identity, just like if you want to go out to buy things, you have to look for signs in supermarkets, specialty stores, shopping malls and even roadside shops. Many people get a micro-signal directly, and the circle of friends will send it after editing. Is it a little confusing? I don't know what you really want to do. In other words, you have issued masks for a week, and others think you are buying masks. Take a few days off or your cell phone is broken. People think you're just kidding. Therefore, to do WeChat business, you need to position yourself. The following passage is very important. What kind of position have you set for yourself, which will make others think that you are.
Seventh, the head portrait should be as simple and clean as possible, which is related to the image of the product you made, or if you are too troublesome, at least write it clearly in your signature. Let's talk about identity. Why are we talking about identity? Different people do different things and show different temperament. If you are determined to be a professional WeChat merchant, then your circle of friends is the window for your WeChat friends to understand and interact with you. You need to know what kind of business customers need.
If I feel empty, I can give you an example. Many of my agents are housewives (some are active and some are passive). The main motivation for doing WeChat business is to make money and be afraid of being out of touch with society. On the whole, they still have something to pursue and deserve praise. But the circle of friends is often full of parents' shortcomings, complaints (complaining is almost a woman's nature) and a lot of disgusting chicken soup for the soul. There is nothing wrong with these, and some even cause * * *.
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