How to write a copy of the production process of advertising words

How to write the copy of the advertising word production process? Advertising copy is an essential element in advertising. In the design of advertising copy, we should pay attention to the following key points: copy is the soul of advertising creativity, and good copy creativity needs to follow the following principles: 1. Concise and accurate. The most basic premise of advertising is simplicity. Tell consumers with the simplest sentences and simple graphic symbols that what you need is simple and clear. 2. Content-related. Advertising words must be true and peaceful, with calm and comfort as the standard. Generally used for the first letter of an advertisement, such as 3. Alphabet combination, Chinese letters with D and E, this standard word is international, so don't worry about confusion. 3. The style is reasonable. There are many styles of Chinese or English fonts in advertisements. Generally speaking, the font size should be neat.