What is the influence of TV on the family?

China: The Influence of Television on Family Cultural Life

In the past ten years, China people's life and values have undergone profound changes, and television has the most profound influence on this change. The process of TV popularization, which began in 1980s, was not really completed until 1990s. /kloc-in the winter of 0/990, the TV series "Desire" produced by Beijing Television Art Center touched the hearts of hundreds of millions of people. The great success of this TV series, which is positioned as "indoor drama", has undoubtedly created a new cultural space, and since then, China TV production has the possibility of marketization. Since then, TV plays have been the main form of popular culture, with rich types and rapid improvement in production level. It is a quite successful local art type and has strong competitiveness in maintaining the mainstream position in the domestic market. 1 993 may1day, Oriental Time and Space was broadcast on CCTV, which led the trend of news commentary TV program reform in the form of morning program. 1 April 9941Sunday, Focus Interview was broadcast in the prime time of CCTV. These new news TV programs are close to people's lives, express people's voices and respond to news focus quickly, which has been warmly welcomed. At the same time, because local TV stations can cover the whole country through satellite TV, local TV stations have broken through the original geographical restrictions and further stimulated their vitality. For example, the rise of Hunan Satellite TV with variety shows as its core in the late 1990s is a prominent example. Its famous program "Happy Camp" once led to the general revision and transformation of domestic variety shows. The influence of television on China's daily life is enormous. Television is not only the most important news and information platform, but also the center of family entertainment and culture. It can integrate various forms of cultural entertainment and is the main source of family cultural life at present.

199 1 year, TV advertisements topped all kinds of advertising media for the first time, and the income in that year exceeded 1 100 million yuan. 200 1, TV advertising revenue reached about 40 billion yuan. The national TV comprehensive population coverage rate increased from 79.4% in 1990 to 93.4% in 2000. There are more than 80 million cable TV users in China. There are more than 300 TV stations in China, and China TV industry has the largest TV network in the world. Television industry has indisputably become the leader of cultural industry.

The prosperity of VCD, DVD and other industries related to home TV is also a remarkable cultural phenomenon in recent years. On the one hand, this huge market has brought a high degree of richness and diversification of film and television cultural products, which has spawned a "watching culture" as a new form of family entertainment; On the other hand, due to the prosperity of "piracy", serious problems have emerged. How to strengthen market management and guidance and further standardize the huge audio-visual market is a challenge we are facing.

The rapid development of TV industry has also brought some problems. The popularity of dramas such as Princess Pearl undoubtedly shows the influence of youth subculture. However, it has also brought confusion about the value of life and caused anxiety among parents and adult society. On the one hand, teenagers' infatuation with idols shows their huge consumption power, on the other hand, it also causes the blindness of teenagers' choice of values. The general "joking" frenzy of TV dramas on ancient history and classic works has also brought contempt for cultural values. Other problems, such as the level of TV programs has been criticized, the social role of "stars" and so on, all make people worry about the influence of TV culture, and put forward new topics for internal management, value choice and self-discipline of the industry.