Poetry advertising words

Advertisement about poetry 1. What advertisements use ancient poems?

1. How to relieve worries? Only Du Kang. This is an advertisement for Dukang wine.

2. The advertisement of "Xinghua Village" wine quoted Du Mu's poem "Qingming Festival": "It rains a lot during Qingming Festival, and pedestrians on the road want to break their souls. Ask local people where to buy wine? The shepherd boy pointed to Xinghua Village. "

3. Look for him in the crowd. .. is the advertising language of Baidu.

Quote from: Xin Qiji's Jade Case Yuan Xi

4. The advertisement of Hubei "Bai Yunbian" wine quoted the famous sentence of the great poet Li Bai: "There is no smoke in the autumn night of Nanhu Lake, but it can go straight into the sky. Let Dongting Lake enjoy some moonlight on credit and enjoy the moon and drink happily.

5. Wine luminous glass. (Xi Anyuzi brand wine, steel goblet)

6. Only peony is the real national color, and capital moves when flowers bloom. (Peony TV)

7. I hate not "driving" without meeting (automatic transmission in Taiwan Province)

In this sentence, the word "marry" in Zhang Ji's Female Fu in the Tang Dynasty was changed to "catch up". This poem changed from sadness to love for cars.

8. The river is as green as blue in spring (Chunlan air conditioning)

Replacing "blue" with "blue" emphasizes the brand name of "Chunlan".

9. The world * * * has a belated affair, and * * * enjoys his old age. (Laolaifu Oral Liquid)

10. However, I feel the harmonious heartbeat of the sacred unicorn. I wish you success. (Tong Ling Telecom)

1 1. Didi Tuopai Love. (Tuopai Qujiu)

12. Until, I raised my cup, I asked Mingyue, and * * * drank Guanghan Palace. (Guanghan Palace Wine)

13. 30 became a legend when it became famous, and it took eight thousand miles to walk Jiangling (Jiangling truck).

This sentence applies the formula of "thirty fame, dust, eight thousand miles of clouds and moons" in Yue Fei's "Man Jiang Hong", which vividly illustrates the characteristics of cars with a long history and fast driving speed.

14. Empty cups are still full of fragrance (Kweichow Moutai)

This sentence imitates the format of ancient poetry, exaggerates the characteristics of mellow aroma and long aftertaste of wine, and highlights the strong cultural flavor.

2. Poetry about advertising

With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the advertising language has also borrowed from poetry from the shallow to the deep.

There are several ways for advertising language to learn from classical poetry. 1. quotation is the most concise and direct way to use ancient poetry in advertising language.

According to the different ways of advertising language quotation, it can be divided into "direct quotation" and "word-breaking and sentence-breaking". "Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.

Typical cases are: Shanxi "Xinghua Village" Fenjiu advertising slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. " "Word-cutting and sentence-breaking" refers to the practice of changing individual words in classical poetry in advertising language to meet the needs of this brand.

The famous case is that Nanchang jiangling motors Factory changed Li Bai's masterpiece "A Thousand Miles of Jiangling Return" into "A Thousand Miles of Jiangling Return". 2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make the advertising language vivid and easy to understand, which has always been loved by advertising creators.

Top truth. Topping really means using the word at the end of the previous sentence as the beginning of the next sentence, or using the last sentence of the previous paragraph as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs are connected end to end.

The famous case has the slogan of "Camel" brand electric fan, "Camels enter thousands, and everyone is happy"; The slogan of "Great Wall" electric fan is "Great Wall Electric Fan, Great Wall Electric Fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family". Metaphor.

It refers to a rhetorical device that compares what you want to say with something similar in order to express it more vividly. Advertisements that use metaphors generally aim at highlighting the special functions of products, such as dove chocolate's "milk is as fragrant as silk"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; The slogan of Hong Kong Mercury Record Advertising Company is "the rhythm of nature".

The dual rhetoric method of strengthening language effect with symmetrical words can make advertising language catchy and give people a sense of wholeness.

For example, the slogan of a tea kiosk in a Buddhist temple is "nothing is left, no one can sit for a moment;" "Two heads are better than one, and they eat things"; The slogan of "Confucius Banquet Wine" is "Drink Confucius Banquet Wine and Make a World Article"; The slogan of bosom friend magazine is "there is a vast sea of people, where there is a bosom friend;" "publications are like forests, where to find bosom friends" 3. Rhythm China's poems are closely related to music. In The Book of Songs, most of the poems are music words, and in its heyday, Song poems were written for music according to the format of epigrams, which made great achievements in rhythm and just met the requirements of catchy advertising language.

Plain. As far as the four tones are concerned, that is, flat tone, rising tone, falling tone and entering tone, the basic principle of flat tone is to require the language of poetry to have strong and weak points and a distinct sense of rhythm.

Combined with pinyin, we recognize the first and second sounds as flat sounds, and the third and fourth sounds as Legato sounds. A slogan is beautiful to read, and it is very important to abide by the leveling rule.

For example, the slogan of a watch shop is "lettering to remind people to be vigilant and advise people to cherish time", the previous sentence is "mediocre" and the next sentence is "mediocre"; Another example is the slogan of the space shuttle, "There are thousands of roads in urban and rural areas, and there are spaces in the roads". The first sentence is "plain" and the next sentence is "plain". Rhyme.

Rhyme is very common in advertising language writing, because rhyme can make advertising language harmonious, unified and coherent. For example, the slogan of Wanbao Air Conditioning is "Wanbao Air Conditioning, Happy Seasons", the slogan of Sprite Soda is "Crystal Cool", and the slogan of Gree Air Conditioning is "Good Air Conditioning, Made in Gree". What is more worth mentioning is "double phonology". In modern Chinese, disyllabic means that the initials of two words are the same, and disyllabic means that the finals of two words are the same, which has special formal beauty and musical beauty. Li Qingzhao's phrase "searching, cold and lonely, sad and miserable" is an eternal model of double phonology.

Advertising language emphasizes generosity and practicality, and cannot be burdened by rhyme, so there are few examples of double rhyme, but there are also many such excellent works, such as the above-mentioned "lettering reminds people to be alert, and the voice urges people to cherish time", the advertising language of Taiwan Province Elfa Audio Company is "ingenious in inch by inch, delicate in fax", and the famous advertising language is "Didi is fragrant, and the meaning is still unfinished". 4. Long and short sentences Wang Guowei said in "The Words on Earth": "The poetry is wide and the words are long."

According to Wang Guowei's understanding, "word length" is the fundamental feature of words, and the sentence pattern with uneven length is the main reason that determines this artistic feature. From one sentence to eleven sentences, the sentence patterns of words are rich.

One sentence is "Returning to the Native Land" in Gui Zi Ballad, the other is "Waiting for a short book to stop complaining, it is better to be late" in Nanxiangzi, and the other is "Full of Xi, Liu Waidi" in Xiangsiling ... In my opinion, this kind of long and short sentence pattern of Song Ci is not only a great breakthrough in classical poetry. In terms of the number of words, an advertising word should be within 20 crosses, and a sentence can be arranged and combined appropriately to a cross sentence; In terms of melody, the sentence combination of words is formed by the rhythm of words, and the unique melody is perfect enough for the catchy and cadence music beauty of advertising language; Formally, the long and short forms of words break the "single sentence" and "symmetrical form" of advertising language in the market at present, and the uneven style is refreshing.

For example, the slogan of FAW Car mazda 6 is "Charm, Power, Technology"; The slogan of Volkswagen "Passat is the master" is "ambition is under control"; The slogan "Stop, then you can see" of Bank of China boldly adopts the combination of one sentence, two sentences, three sentences and four sentences, which not only has unique phonological effect, but also has unique form. 5. Wang Guowei absorbed western aesthetic concepts, and further divided the artistic conception of ci into "with me", "without me", "with me" and "without me", which were distinguished by different ways of looking at things.

The former is a way of looking at things from my point of view, with subjective will and interest, such as "tearful eyes asking for flowers without words"; After that.

3. Poetry about advertising

With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the advertising language has also borrowed from poetry from the shallow to the deep.

There are several ways for advertising language to learn from classical poetry. 1. quotation is the most concise and direct way to use ancient poetry in advertising language.

According to the different ways of advertising language quotation, it can be divided into "direct quotation" and "word-breaking and sentence-breaking". "Direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.

Typical cases are: Shanxi "Xinghua Village" Fenjiu advertising slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. " "Word-cutting and sentence-breaking" refers to the practice of changing individual words in classical poetry in advertising language to meet the needs of this brand.

The famous case is that Nanchang jiangling motors Factory changed Li Bai's masterpiece "A Thousand Miles of Jiangling Return" into "A Thousand Miles of Jiangling Return". 2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make the advertising language vivid and easy to understand, which has always been loved by advertising creators.

Top truth. Topping really means using the word at the end of the previous sentence as the beginning of the next sentence, or using the last sentence of the previous paragraph as the beginning of the next paragraph, so that adjacent words, phrases, sentences and paragraphs are connected end to end.

The famous case has the slogan of "Camel" brand electric fan, "Camels enter thousands, and everyone is happy"; The slogan of "Great Wall" electric fan is "Great Wall Electric Fan, Great Wall Electric Fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family". Metaphor.

It refers to a rhetorical device that compares what you want to say with something similar in order to express it more vividly. Advertisements that use metaphors generally aim at highlighting the special functions of products, such as dove chocolate's "milk is as fragrant as silk"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; The slogan of Hong Kong Mercury Record Advertising Company is "the rhythm of nature".

The dual rhetoric method of strengthening language effect with symmetrical words can make advertising language catchy and give people a sense of wholeness.

For example, the slogan of a tea kiosk in a Buddhist temple is "nothing is left, no one can sit for a moment;" "Two heads are better than one, and they eat things"; The slogan of "Confucius Banquet Wine" is "Drink Confucius Banquet Wine and Make a World Article"; The slogan of bosom friend magazine is "there is a vast sea of people, where there is a bosom friend;" "publications are like forests, where to find bosom friends" 3. Rhythm China's poems are closely related to music. In The Book of Songs, most of the poems are music words, and in its heyday, Song poems were written for music according to the format of epigrams, which made great achievements in rhythm and just met the requirements of catchy advertising language.

Plain. As far as the four tones are concerned, that is, flat tone, rising tone, falling tone and entering tone, the basic principle of flat tone is to require the language of poetry to have strong and weak points and a distinct sense of rhythm.

Combined with pinyin, we recognize the first and second sounds as flat sounds, and the third and fourth sounds as Legato sounds. A slogan is beautiful to read, and it is very important to abide by the leveling rule.

For example, the slogan of a watch shop is "lettering to remind people to be vigilant and advise people to cherish time", the previous sentence is "mediocre" and the next sentence is "mediocre"; Another example is the slogan of the space shuttle, "There are thousands of roads in urban and rural areas, and there are spaces in the roads". The first sentence is "plain" and the next sentence is "plain". Rhyme.

Rhyme is very common in advertising language writing, because rhyme can make advertising language harmonious, unified and coherent. For example, the slogan of Wanbao Air Conditioning is "Wanbao Air Conditioning, Happy Seasons", the slogan of Sprite Soda is "Crystal Cool", and the slogan of Gree Air Conditioning is "Good Air Conditioning, Made in Gree". What is more worth mentioning is "double phonology". In modern Chinese, disyllabic means that the initials of two words are the same, and disyllabic means that the finals of two words are the same, which has special formal beauty and musical beauty. Li Qingzhao's phrase "searching, cold and lonely, sad and miserable" is an eternal model of double phonology.

Advertising language emphasizes generosity and practicality, and cannot be burdened by rhyme, so there are few examples of double rhyme, but there are also many such excellent works, such as the above-mentioned "lettering reminds people to be alert, and the voice urges people to cherish time", the advertising language of Taiwan Province Elfa Audio Company is "ingenious in inch by inch, delicate in fax", and the famous advertising language is "Didi is fragrant, and the meaning is still unfinished". 4. Long-short sentence Wang Guowei said in "Words on Earth": "The poetry is wide and the words are long."

According to Wang Guowei's understanding, "word length" is the fundamental feature of words, and the sentence pattern with uneven length is the main reason that determines this artistic feature. From one sentence to eleven sentences, the sentence patterns of words are rich.

One sentence is "Returning to the Native Land" in Gui Zi Ballad, the other is "Waiting for a short book to stop complaining, it is better to be late" in Nanxiangzi, and the other is "Full of Xi, Liu Waidi" in Xiangsiling ... In my opinion, this kind of long and short sentence pattern of Song Ci is not only a great breakthrough in classical poetry. In terms of the number of words, an advertising word should be within 20 crosses, and a sentence can be arranged and combined appropriately to a cross sentence; In terms of melody, the sentence combination of words is formed by the rhythm of words, and the unique melody is perfect enough for the catchy and cadence music beauty of advertising language; Formally, the long and short forms of words break the "single sentence" and "symmetrical form" of advertising language in the market at present, and the uneven style is refreshing.

For example, the slogan of FAW Car mazda 6 is "Charm, Power, Technology"; The slogan of Volkswagen "Passat is the master" is "ambition is under control"; The slogan "Stop, then you can see" of Bank of China boldly adopts the combination of one sentence, two sentences, three sentences and four sentences, which not only has unique phonological effect, but also has unique form. 5. Wang Guowei absorbed western aesthetic concepts, and further divided the artistic conception of ci into "with me", "without me", "with me" and "without me", which were distinguished by different ways of looking at things.

The former is a way of looking at things from my point of view, with subjective will and interest, such as "tearful eyes asking for flowers without words"; The latter is a kind of.

4. Various ancient poetry advertisements

Various ancient poetry advertisements

For reference:

A Only peony is the real national color, and the capital moves when it blooms. (Peony TV)

A glass of bright wine. (Xi Anyuzi brand wine, steel goblet)

Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village. (Shanxi Xinghua Village Wine)

A I hate to "drive" before I meet you (automatic car in Taiwan Province Province). This sentence changed the word "marry" in Zhang Ji's "Ode to a Daughter" in the Tang Dynasty to "hurry". This poem changed from sadness to love for cars.

B The river in spring is as green as blue (Chunlan air conditioner), so "blue" is used instead of "blue" to emphasize the brand name of Chunlan.

C human * * * night love, * * * enjoy old age. (Laolaifu Oral Liquid)

I can still feel the harmonious heartbeat of the sacred unicorn. Tong Ling wishes you success. (Tong Ling Telecom)

E Long vintage. Didi Tuopai Love. (Tuopai Qujiu)

F raises a glass, I ask the moon, and * * * drinks Guanghan Palace. (Guanghan Palace Wine)

5. Which advertising language is poetic?

The slogan of "Xinghua Village" Fenjiu in Shanxi —— "Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village.

Bai Yunbian Wine in Hubei Province-"Buy wine and buy Bai Yunbian in the moonlight in Dongting."

Beijing Peony Satellite TV-"Only peony is the real national color, and the capital moves when flowers bloom."

"There are thousands of people looking for her. You can get as many degrees as you want ..." (Temperature-controlled refrigerator in Electrolux, Sweden)

However, I feel the harmonious heartbeat of the sacred unicorn. Tong Ling wishes you success. (Shanghai Tong Ling brand wire)

Clean flowers, clean flowers, fly into the homes of ordinary people. (Guangdong "Jiehua" series washing and skin care products)

Cadillac's advertising slogan-dare to be the first in the world, there will be roads in the mountains and Toyota in the cars.

-Toyota slogan

6. Give me 20 classic advertising slogans and 30 idioms (with sentences).

Charming space, unlimited creativity.

Follow it all your life, no regrets. From beginning to end, you moved me.

Good taste, experience for yourself. Ambition is in my heart, accompanied by good luck.

Self-determination, let you go. ("Sports shoes" product advertising words) Friends drink together, and bosom friends are drunk for me.

(advertising words for liquor companies) Recording advertisements or making attractive sounds. Let happiness spread its wings and watch the dream bloom instantly.

(Advertising words of "Dream of China" program) Taste the welcome pine and lead the Chinese style alone. I was moved, so I'm here.

Years and feelings follow the heart of "music". Let happiness spread its wings and watch the dream bloom instantly.

(Advertising words of "Dream of China" program) Taste the welcome pine and lead the Chinese style alone. (Welcome Pine cigarette advertising words) "Drill" heart "stone" wisdom (diamond advertising words) Your hope, my possibility.

Feel the sunshine and give hope. (slogan of "Project Hope") It is sour and sweet, and it has a taste of "self".

(Yogurt advertising words) Happy woman, diamond life. Drink the past in the cup.

The same choice, different expectations. Nutrition is the master, go your own way.

Chew old songs and enjoy classics. Grasp life and communicate with the world.

New song express, happy confidant. Feel the sunshine and give hope.

(slogan of "Project Hope") It is sour and sweet, and it has a taste of "self". (Yogurt advertising words) Happy woman, diamond life.

Drink the past in the cup. The same choice, different expectations.

Nutrition is the master, go your own way. Chew old songs and enjoy classics.

Grasp life and communicate with the world. New song express, happy confidant.

(Music radio advertising words) Always ready, beautiful without discount. From beginning to end, you moved me.

("Emotion" program advertising words) Beautiful, experience by yourself. Ambition is in my heart, accompanied by good luck.

Self-determination, let you go. A journey of a thousand miles begins with the feet and begins with the heart.

I moved, so I'm here. (Advertising words of "sports series products") Open happy event and have a good time.

New life, good taste. Scream is better than make your heart beat.

The water in the glass smells like human beings. (mineral water advertising words) care, care, care.

("Project Hope" slogan) Because of dreams, Beijing. A friend "tasted" the wine that day.

("Wine" advertising words) Wait for time travel and * * * enjoy a wonderful moment. ("Good Times" food advertising words) The most touching feelings of women, the most understanding of women's hearts.

The desire in the heart is the starting point of dreams. (slogan of "vocational and technical college") Close to "sunshine", fresh and natural.

("sunshine ranch" dairy advertising words) colorful women, colorful world. (advertising words of women's cosmetics company) love to talk and want to taste.

Always follow your dreams and never give up. Five flavors of life, seven colors of life.

(Advertising words for camera film) Elegant and fragrant, with a touch of moving. (shampoo advertising words) fragrant feelings, Didi forget me.

(Instant coffee and beverage advertising words) elegant and light, pour "sincerity" to the whole country. Wonderful moments, eternal pictures.

(Camera advertising words) More romantic than the world, more fashionable than exaggeration. The world sees China, and China has Wuhu.

On the way to welcome guests, I "relaxed" an old dream. ("Welcome Pine" cigarette advertising words) Have opinions, not exaggerating.

Taste the milk heart and feel the grassland. Years of love, with a happy heart.

(Music program advertising words) A thousand miles begins with the feet and begins with the "heart". Let happiness spread its wings and watch the dream bloom instantly.

("Dream of China" program advertising words) insightful, not exaggerated. Taste the milk heart and feel the grassland.

Nothing is impossible! (Sports shoes) Everything has a root, and everything has a root. (Shakespeare) Buy Australian goods and find yourself a job. (Australia) A flash of inspiration is better than a lifetime of hard work.

Words speak louder than facts. (Lawyer) Anything is possible.

-Li Ning's parents, I love you! The latest classic advertising words (family) The world-famous advertising words are full of fragrance, and the meaning is still unfinished. (Maxwell Coffee) Obey your desires.

(Sprite) Dynamic poetry, dancing close to me. (Toyota) Just do it.

(Nike sneakers) Feel a new realm. (Samsung Electronics) Wisdom deduction is everywhere.

A new generation of choices. (Pepsi) We are the best, you contact the world.

(mitsubishi electric) 1. Cheerful: happy: interested. Pick: spirit.

Lies: exuberance. Describe a very happy look.

In the garden activities to celebrate June 1st, the students happily played many games. "2. Anger: Anger: emotional appearance.

Describe being very angry. I don't know why, but he walked into the classroom angrily.

3. Concentration: gathering, meeting: gathering. Describe very focused.

The students in the classroom are listening attentively to the teacher. 4. soliloquize: soliloquize.

You can often see an old man sitting there talking to himself at the intersection. 5. Close call: describe the situation as critical.

Just before the crash, the driver suddenly stopped the car. 6. like mushrooms after rain: describe the emergence of a large number of new things.